Fun Video Hilariously Explains What All Those Random Symbols on Sheet Music Mean

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This clever video by Julian Cianciolo explains how to read sheet music and is actually much more enjoyable to watch than you’d imagine, especially if you’re a musician who can read sheet music because you can probably understand all the deadpan explanations, layered in-jokes, and trombone quips.

But even if you’re not a musician and just a dumb, musically illiterate, talentless normal like the rest of us, it’s still pretty fun to watch just to find out what those symbols and marks in music mean, if only to know how useless and silly some of them are.

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Surfer gets surprise of his life when dolphin jumps onto his board

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Surfer gets surprise of his life when dolphin jumps onto his board

It’s not all fun and games in the water.

Junior surfing champion Jed Gradisen got a huge surprise while surfing off the west coast of Australia when a dolphin jumped out of the water and landed directly on his board.

Thankfully, Jed’s father was there to capture the startling moment on camera.

“I think it was just an accident that the dolphin jumped on me,” Jed said. “It was just as amazed as I was.”

Luckily, Jed was not seriously hurt and insisted the experience wouldn’t keep him out of the water.

Surf on, Jed. We’ll be on the beach.

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Smartphone calls continue steady decline in UK

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Smartphone users in the UK are calling each other less often, but they’re increasingly using other modes of communication on their devices, according to Deloitte’s Mobile Consumer Survey 2016: UK Cut.

About 31% of the 4,000 survey participants aged 18 to 75 claimed not to make any standard voice calls in a given week, a stark increase from the only 4% of respondents who said they didn’t make voice calls in 2012.

The results are reflective of the continuing global trend in users turning to over-the-top (OTT) communication modes to connect not only with friends and family, but businesses as well. 

Voice calls are not being replaced by any single mode of communication. Rather, UK consumers are using a range of tools including e-mail, social media, instant messaging apps, and video calls at a growing rate. This shift has likely occurred for a number of reasons:

  • Convenience of communication trumps immediacy. Data-only communication enables users to multitask. For instance, more than half of smartphone owners use their phones while watching TV. Sending an email or instant message allows them to engage in both activities at the same time, whereas a voice call would make an additional task more challenging.
  • Consumers aged 18-24 represent the biggest users of data. Seventy-nine percent of 18 to 24 year-olds use email and social media weekly, and 74% use instant messaging weekly. This has a “knock-on” effect on older generations who want to keep in contact with their younger counterparts.
  • Data usage is increasing across the many modes of communication. All five modes of OTT communication saw at least 30% year-over-year (YoY) growth. In particular, respondents noted that their instant messaging usage (think Facebook Messenger and Snapchat) grew almost 50% from the same time the year prior. This makes sense considering that messaging apps over-index in terms of usage when compared with traditional apps, according to Flurry.

The move to other modes of communication is important for businesses to consider when wanting to reach their customers. Almost 90% of consumers globally want to use messaging services like SMS or chat apps to talk to businesses, according to a study commissioned by communications platform Twilio. However, just under half of all businesses that took part in the study are equipped to reach customers through messaging. Considering the growing use of these alternate channels, this failure to implement multiple B2C messaging strategies could hurt customer retention.

These trends have caught the attention of a wide range of businesses, publishers among them. News industry leaders including the Wall Street Journal, The Economist, and the BBC are establishing a presence on a number of chat apps in an effort to be out front and build an audience on the latest platforms where people are consuming content. These early adopters are experimenting to learn which chat apps work for their audience and how they can leverage chat for the distribution of digital content, including articles, images, surveys, and video. 

BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on messaging apps for publishers that looks at the appeal of these apps and how they’re becoming a dominant platform for media consumption. It compares the leading chat platforms, including WhatsApp, WeChat, Facebook’s Messenger, and Viber, and what features publishers should know about when thinking about how they might leverage these properties. It also looks at strategies for content distribution across chat apps and finally spotlights some of the challenges that publishers may encounter as they begin to dip their toes into content distribution via messaging apps.

Here are some of the key takeaways:

  • There are dozens of messaging platforms, each with distinct user demographics and features, and these differences will determine which apps a publisher should try and what type of content is most fitting. 
  • Publishers like The Wall Street Journal, The Economist, and the BBC are experimenting to learn which chat apps work for their audience and how they can leverage chat for the distribution of digital content, including articles, images, surveys, and video.
  • Chat apps are especially appealing to publishers because they allow these brands to tap into users’ “dark social” activity. Dark social traffic stems from people sharing content privately through IM programs, messaging apps, and email, among other means.
  • Because chat apps were once primarily used for peer-to-peer communications, publishers have an opportunity to reach audiences on these platforms through a more conversational exchange. 

In full, the report:

  • Breaks down the pros and cons of each major messaging app.
  • Explains the different ways publishers can distribute content on messaging apps.
  • Highlights the differences between native and linked content.
  • Looks at the potential barriers that could limit chat apps’ utility for publishers.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> START A MEMBERSHIP
  2. Purchase & download the full report from our research store. >> BUY THE REPORT 

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GoTenna’s new communicator crowd sources for a better signal

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If you’re a fan of exploring the great outdoors, especially in areas of devoid of cell service, you may have already sought out a GoTenna. These walkie-talkie-like enablers pair with your mobile device via Bluetooth so you can send messages and GPS data to others in the area using radio frequencies. Today the company is pushing the off-the-grid envelope even further with the introduction of GoTenna Mesh, along with a new premium subscription service and an SDK for developers to play with. The addition of mesh networking makes it one of the first devices of its kind, providing mobile (not fixed point), off-the-grid, long-range communication to users — so long as there’s a smattering of devices to help leverage its capabilities.

This is also the first time GoTenna is launching its product internationally, utilizing available public radio spectrums in each area. Early birds can pick up a set starting at $129 on Kickstarter, but if you wait for the retail launch it’ll run you $179 per pair.

The new hardware is smaller, albeit a touch chubbier-looking than its predecessor, and there’s no longer a need for an antenna extension. The basic range without mesh networking in action is similar to the previous model, covering up to about one mile in urban areas and three out in the sticks. From there, however, once a few devices are in play, the range extends from one device to the next nearby and so on, letting your data daisy-chain its way across greater distances.

The new technology augments the range of communication by sending data pings in the background to various nearby devices, hopping around until an efficient and successful path is found to the intended recipient. As an example, if you’re hiking and have friend A three miles ahead of you (in range) and friend B six miles ahead, the signal can hop from one to the next, retransmitting from the closest device until it gets where it’s going.

Obviously, with a robust network of active devices, the better the service can become. To help build a community for people to share their active locations, GoTenna launched the site: imeshyou.com, where users can anonymously list the area they’re in with their Mesh. That way, you’ll know if you’re heading into an area where you can get a boost from the locals or other travelers nearby.

As before, you use the GoTenna app for iOS and Android to send messages as text or GPS coordinates. There’s still a public broadcast channel that anyone with a device nearby can pick up, while group messaging and one-to-one communication offer end-to-end encryption for privacy’s sake.

The company is also launching its first premium subscription service called GoTenna Plus. During the first 90 days, users can get a year’s worth of service for $10, with the price then landing at $30 per year. This gives you detailed topographic maps, delivery notifications for up to six users at a time, location tethering to keep tabs on other verified users in your group and trip statistics. Plus, there’s network relaying, so you if you don’t have a cell signal, but a connected friend does, you can piggyback on their service and send SMS messages to the outside world.

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Guy Has A Badass Rap Battle With A Babe On Tinder, If Definitely Getting Laid Later Tonight

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Have to love how this played out. Nine times out of ten you just keep some lame fish who bails after the first try. This chick, however, goes all in, wordsmithing the shit out of her flirty rap battle verses with this dude. It’s a slam dunk.

Something tells me lots and lots of sex when they’re finally down to chill.

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David Ortiz In A Wig Drives Around Boston And Goes Unrecognized By Passengers, Proving These Gimmicks Are Staged AF

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Ok, Lyft. Time’s up. Now you’re just insulting my intelligence. You throw a fake ass wig on one of the most recognizable sports figures in Boston history with one of the most unique voices in sports and expect literally no one to know who he is. It’s fucking disrespectful that you would release this under the guise of improvisation, especially when the dude has done more for the city than the fucking puritans. You throw Helen Keller in the front seat and she’d be like “yo seriously, Lyft?” She’d have to write it, of course. Wait, could she write? Did God give her arthritis, too? Ease up on her, man. If she’s not sitting in a complimentary VIP table in heaven with God sending his disciples over like ‘hey sorry about that life thing, the next round’s on us,’ then I’m not sure heaven is a place I wanna be.

P.S. If Lyft’s business model is encouraging passengers to sit in the front seat, I’ll walk it out thanks. I’ve said more words to the police before my lawyer shows up than I have the sum of all my Uber drivers. I’m not here to make a friend. I’m here to pound tall boys in your back seat and leave the empties in your car and make sure you’re not taking me the long way. Don’t make me go full Hellen Keller and pretend I can’t hear you.

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