Android Messages supports RCS, SMS and MMS so people can message all their friends regardless of their network or device type. We’ll continue to update and improve Android Messages to bring new features enabled through RCS, such as the ability to search and share all types of content and easily access the messages that are most important to you.
Improving business messaging with RCS
Currently millions of businesses, service providers, and brands use SMS to communicate with their customers, whether they’re sending a bank fraud alert or package delivery notification. But while SMS provides a universal way for consumers to connect with businesses, the messages are limited to just plain text. RCS will upgrade today’s business messaging experience by enabling brands to send more useful and interactive messages. For example, a message from your airline reminding you to check in for a flight can now take advantage of rich media and interactivity to provide a full check-in experience, complete with boarding pass, visual flight updates, and terminal maps on demand, all directly within the messaging experience. Businesses can also have a branded messaging experience with information about the business and the ability to share content like images, video clips and gifs.
To make it easier for brands to participate in RCS business messaging, we’re creating an Early Access Program which will allow businesses to learn and build with the technology, influence the roadmap and standards, and be first to offer their customers an upgraded messaging experience. Virgin Trains, Walgreens, Amber Alert Europe, Baskin-Robbins, BlaBlaCar, FICO, Gamestop, G2A.com, IHG, LexisNexis Risk Solutions, Naturas, Papa Murphy’s, Philips, Porto Seguro, Sky, SONIC® Drive-In, Subway, and Time Inc. are participating in the program in collaboration with messaging partners 3C, CLX Communications, Experian Marketing Services, MessageBird, mGage A Vivial Company, Mobivity, Movile, Vonage through the Nexmo API Platform, OpenMarket, Waterfall, and Zipwhip. Demonstrations of RCS business messaging will be showcased at Mobile World Congress next week in the Android Global Village and GSMA Innovation City, and you can learn more about it on our site.