A new Apple video shows an insanely cool house you can control with your voice (AAPL)

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The smart home has never looked as useful as it does in a new video posted by Apple on Wednesday.

In the video, software engineer Todd Stabelfeldt has a party at his nice-looking Seattle house, which he controls with his voice. Stabelfeldt unlocks his front door, which is equipped with a smart lock, by asking Siri. Later in the video, he raises the blinds and dims the lights in his dining room, from his iPhone. 

You can watch the video below:

Stabelfeldt equipped his house with HomeKit accessories, which work with the iPhone’s Home app to automate things you do around your home. He uses a feature called Switch Control to navigate around his iPhone. 

Stabelfeldt is quadriplegic from an accidental gunshot in his childhood and has no movement below his shoulders. He owns and is CEO of a technology consulting company.  

The video is part of a push that Apple has been recently making to highlight its software for people with disabilities. On Thursday, Apple stores will hold workshops highlighting some of the accessibility tools built into the iPhone. One workshop, for example, is called "Using iPad and iPhone with hearing loss." 

Apple’s accessibility features have won lots of acclaim, and some of the software it built for people with disabilities, like assistive touch, has even become popular among people who don’t have those disabilities. Recently, Apple bought Workflow, an app that had a lot of fans, especially for its accessibility features

Stabelfeldt iPhone

Stabelfeldt’s video is one of seven that Apple published on Wednesday. You can watch them all here.

SEE ALSO: How to use Workflow, the app that Apple just bought and made free for everyone

Join the conversation about this story »

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Legal marijuana outsold both Viagra and tequila in 2016

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california weed nun sisters of the valley

The legal marijuana industry brought in between $4 billion and $4.5 billion in 2016, outselling Viagra and Cialis, paid music streaming services, tequila, and Girl Scout cookies.

In 2016, sales of medical and recreational marijuana increased more than 30% over the year prior, according to the 2017 Marijuana Business Factbook, an industry report produced by the research and editorial teams at trade publication Marijuana Business Daily.

2016 was a big year for weed. Seven US states legalized the drug in some form on Election Day. California, the sixth-largest economy in the world, became the biggest domino to fall with the passage of Proposition 64. Much of the West Coast is now a legal enclave for recreational pot.

More Americans favor legalizing weed outright than ever before, according to a Gallup poll. A majority of them already live in states that have access to the drug for medical use.

And the so-called green rush shows no sign of slowing down.

Despite mixed signals coming out of the Trump administration on where the president and the US Department of Justice stand, sales of medical and recreational marijuana are expected to rise another 30% this year, hitting between $5.1 billion and $6.1 billion. 

The Marijuana Business Factbook points out that if it does, legal weed will add frozen pizza and retail ice cream to the list of industries it has eclipsed in revenue.

SEE ALSO: North Korea has been branded as a ‘weed-smoker’s paradise’ — but the truth is more complicated

Join the conversation about this story »

NOW WATCH: Here’s how Attorney General Sessions could shut down the legal marijuana industry overnight

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The 5 biggest discoveries from NASA’s Cassini spacecraft that changed our view of space

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For the last 13 years, NASA’s Cassini spacecraft has spied on Saturn and its many moons. Turns out, this region of space could hold the greatest secrets of our solar system. Here are 5 of the most fascinating discoveries Cassini has given us so far.

Follow Tech Insider: On Facebook 

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Discovery Of Weird ‘Cold Spot’ In Space Could Prove Existence Of Parallel Universes!

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Well looky what we got here. A possible portal to BILLIONS of parallel universes. Ain’t this some shit.

In our ginormous universe, there is one spot that is suspiciously colder than the rest of it. This is like the area around the only adult in a pool full of little kids who pounded juice boxes before hitting the pool. The scientists call this frigid zone in the universe “The Cold Spot.” The scientists really put some time and effort into that title, huh?

The Cold Spot is 150 microkelvins below average and it covers an unusually large area. The phenomenon is relatively cold compared to the expected properties of the cosmic microwave background radiation (CMB).

But what causes this one gigantic area to be colder?

A recent astronomical observation of the Cold Spot suggests that there was a collision between our universe and a parallel universe.

Past explanations for the temperature variance was caused by some kind of “supervoid,” which is the absence of rich superclusters and have less than one-tenth of the average density of matter abundance than the typical observable universe.

However, a new comprehensive survey of 7,000 galaxies by Professor Tom Shanks and his team at Durham University states that there was no supervoid in that area. One hypothesis is that the Cold Spot was caused by a collision between our universe and another bubble universe.

“This means we can’t entirely rule out that the Spot is caused by an unlikely fluctuation explained by the standard model,” Shanks said. “But if that isn’t the answer, then there are more exotic explanations.”

Then here comes the crazy and amazing theory that will give Hollywood some fresh ideas for movies:

“If further, more detailed, analysis of CMB data proves this to be the case then the Cold Spot might be taken as the first evidence for the multiverse – and billions of other universes may exist like our own.”

YES! A parallel universe where “Rompers for Men” doesn’t exist!!!

But so-called scientists are shitting on the multiverse theory. They insist they have scientific simulations that put the odd of 1 in 50 that the Cold Spot was simply created by chance.

Fuck those people.

I want a parallel universe where none of LaVar Ball’s sons get drafted in the NBA and start their own cake pop business.

[Metro]

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Google’s second generation TPU chips takes machine learning processing to a new level

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Google announced its next generation of its custom Tensor Processing Units (TPUs) machine learning chips at Google I/O today. These chips, which are designed specifically to speed up machine learning tasks, are supposed to be more capable than CPUs or even GPUs at these tasks and are an upgrade from the first generation of chips the company released at last year’s I/O.

And speed up they have. Google claims the each second-generation TPU can deliver up to 180 teraflops of performance. We will have to wait and see what the average benchmarks look like, but they are a step forward for more than speed. The first generation TPU was only able to handle inference. The new one can also be used for training machine learning models, a significant part of the machine learning workflow all within this single, powerful chip.

That means that you can build a machine learning model — for example, to correctly identify an object in a photo is a tree, a car or a cat. Inference in machine learning refers to the statistical likelihood that the machine’s conclusions are correct — for example, based on the model, you may be 85 percent confident that this is actually a tree and not a broccoli stock.

How fast are these new chips? “To put this into perspective, our new large-scale translation model takes a full day to train on 32 of the world’s best commercially available GPU’s—while one 1/8th of a TPU pod can do the job in an afternoon,” Google wrote in a statement.

Google’s second generation Tensor Flow chip set. Photo: Google

It’s always hard to know how useful these comparisons are in practice, but it should at least give you a sense of the speed compared to GPUs, which are typically the most powerful chips being used in machine learning operations today.

What’s more, Google is packaging availability of these chips as a service on the Google Cloud Platform, substantially lowering the barrier to entry to this technology. It is also allowing users to start building their models on competing chips like Intel’s Skylake or GPUs like Nvidia’s Volta and then move the project to Google’s TPU cloud for final processing.

And if that cost is a barrier, Google also announced free — as in beer — access to the TensorFlow Research Cloud, a cluster of 1,000 Cloud TPUs for researchers working on open machine learning research.

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This Badass Bachelor Pad Coffee Table Includes A Fridge, LED Lights, Charging Ports, And Speakers — Here’s How To Get It $100 Off

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Cheap Ikea coffee tables serve their purpose when you’re broke and uninspired. But what about when when you want to elevate the most important room in your crib — the living room — to the next level?

Insert the vision for a piece of furniture we love: The Sobro – A Cooler Coffee Table.

The design innovators at StoreBound have created the ultimate bachelor pad coffee table, complete with a built in fridge drawer, Bluetooth speakers, charging ports, and a variety of LED lighting options for setting the mood. You’ll never have to peel yourself off the couch for a beer again, plus the SoBro’s sexy modern design makes the perfect centerpiece for your living room.

This week the SoBro surged past their goal on IndieGoGo. As an exclusive “secret perk” for BroBible readers, they’re offering $100 off the revolutionary coffee table — You can now grab it for $799 on IndieGoGo using this link only. That’s 46% off the retail price when they push it to market for over $1400.

BUY IT ON INDIEGOGO

BUY IT ON INDIEGOGO

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Four Quick Questions and Answers About Ransomware and Bitcoin

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WannaCry

Bitcoin got caught in another media storm this week, though only in a supporting role this time around. The ongoing ransomware attack by the name of “WannaCry,” sometimes also referred to as “WannaCrypt0r,” “Wcry,” “WanaCry,” “WannaCrypt” or “Wana Decrypt0r,” infected over 230,000 computers in over 150 countries over the past couple of days, and demands that victims pay a ransom in the cryptocurrency.

So what is ransomware, and what does Bitcoin have to do with all of this?

What Is Ransomware?

Ransomware is a type of computer virus that encrypts data with a secret key. Only if a payment is made, typically in bitcoin, is the decryption key provided so victims can regain access to their data — or at least that’s the promise. An infected computer is quite literally held ransom, for actual money: bitcoin.

Unfortunately, ransomware is quickly growing in scope, and fast turning into a booming business for cybercriminals. In 2015, some estimated $24 million was paid to unlock computers, according to the FBI; in 2016, it hit a dazzling $1 billion. And that’s only expected to get worse this year.

WannaCry, which started last Friday, is the biggest ransomware attack the world has seen so far. This is mostly because WannaCry is not only ransomware, but also a “worm.” This worm uses an exploit developed by the NSA that abuses a weakness in older Windows PCs, which lets it forward itself to more and more computers: over 230,000 of them at the time of writing.

WannaCry also affected several notable targets over the past week, including Spanish phone provider Telefónica, parts of Britain’s National Health Service (NHS), U.S. delivery service FedEx, German railways Deutsche Bahn, LATAM Airlines and more.

How Successful Is Ransomware?

Ransomware attacks seem to be relatively successful in general. According to research by cybersecurity firm Trustlook, for example, over one in three victims of ransomware pay up. And a survey by IBM even showed that 70 percent of businesses infected with ransomware paid the ransom.

WannaCry, however, has not been nearly as successful — or at least not yet. At the time of writing, some 40 bitcoins have been paid to the three Bitcoin addresses associated with WannaCry. At an exchange rate of $1,700, that adds up to about $68,000 in total gains for the attackers. This is perhaps a significant amount in itself, but still modest when taking into account that well over 200,000 computers have been affected, and the ransom demanded is between $300 and $600.

The damage has probably been contained, to a large extent, because it didn’t take long for a security researcher who blogs as “MalwareTech” to find an effective kill switch. He simply registered a website that was mentioned in the code of WannaCry, which disabled at least the initial version of the ransomware.

Additionally, WannaCry gave its victims a week to pay up — though the price to unlock the encrypted data does double from $300 to $600 after four days. Given that a week hasn’t passed since the first reports of infections, it’s possible there will be another surge of payments over the next week.

Why Does Ransomware Use Bitcoin?

Ransomware does not technically require bitcoin. Indeed, there are known cases of ransomware that existed decades before Bitcoin was even invented.

However, bitcoin (and similar cryptocurrencies) can make ransomware much more effective. This is mostly because Bitcoin transactions are instant, reliable, relatively anonymous, easy to verify, and irreversible. Additionally, Bitcoin payments can potentially be made programmable, so a payment automatically sends a decryption key to a victim once a payment is made — though WannaCry did not utilize this possibility.

At the same time, however, the Bitcoin blockchain is also completely transparent. This is why it’s possible to trace exactly how much has been paid to WannaCry. It also means that it may not be very easy for the attackers to convert their bitcoins into fiat currency, or even spend them. If they ever do try to move the funds without taking appropriate precautions, they could get caught. Instead they’ll have to first mix and scramble their coins, which is possible but not necessarily easy to do.

What Can You Do About Ransomware?

The main source of the ransomware problem is not so much Bitcoin, it’s insecure computers. The fact that any malware can nest itself into computers is a problem in itself. Even without ransomware, it means that files can be stolen, edited or otherwise corrupted.

The solution, therefore, is as simple as it is boring: make sure your operating system is up to date and secure. WannaCry in particular was able to affect so many computers because they were running older versions of Windows. Upgraded computers are no longer vulnerable.

Additionally, you want to make sure to never click suspicious links in emails you receive. WannaCry initially spread itself through such links.

Furthermore, you should make sure to back up your data regularly. If you have your data backed up, you should be able to simply update your computer and restore your files without having to pay anything.

And last but not least, it is not recommended that you pay the ransom. For one, you never know for sure that paying up will actually solve your problem; the attacker could simply lie or perhaps even encrypt your data again. And two, as more people pay the ransom, this trend is more likely to grow.

Though, of course, this is easier said than done. Choosing to not make a ransom payment may not be a viable option if your most valuable files are inaccessible and you don’t have them safely backed up elsewhere …

The post Four Quick Questions and Answers About Ransomware and Bitcoin appeared first on Bitcoin Magazine.

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Bragi’s new Dash PRO headphones are true wearable head computers

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Bragi has some new headphones coming out, and they have more in common with the original Bragi Dash than with the minimal Headphone they launched late last year. The new Dash PRO and Dash PRO tailored by Starkey are more powerful wearable computers, with the Starkey variant adding tech from Starkey, which is a maker of high-end audio and hearing tech.

The Starkey version is being called “the world’s first custom-made wireless ear computer,” and you can tell Bragi is serious about the tagline because they italicize it throughout their press release announcing the news. They are also only going to be sold via 5,000 “audiologists,” using a “highly-assisted personalized shopping experience,” all of which sounds unbearably ostentatious.














But it’s a high-end experience for a high-priced product – Bragi is asking $499 U.S. for the Dash PRO tailored by Starkey, while the regular PRO will only cost $329 U.S. The Starkey version has bud tips created from a mold of the user’s ears, however, meaning perfect seal and sound isolation theoretically. Plus tire’s an actual damn laser engraving of the user on both the slider that holds the buds, and on the earbuds themselves.

The Dash PRO (non-tailored by Starkey version) is basically an upgraded version of the original DASH, with up to five hours of battery life (and another five charges possible via the included case). It includes passthrough active audio transparency, like the oriingla, as well as a new codec to help further minimize background white noise, and new foam tips for improved sound isolation in addition to Bragi’s FitSleeves. A built-in 32-bit processor and a suite of 27 sensors help power the onboard computing functions.

Those features also get an update; Dash PRO now supports iTranslate compatibility, meaning you can actually translate speech on the fly using the headphones, which is a bit like having a real world babelfish from A Hitchhiker’s Guide to the Galaxy, or like miniaturizing C-3PO and having him sit in your ear canal. iTranslate works with 40 languages, but it’ll require use of the iTranslate Pro app downloaded to your iOS device. Dash PRO owners get a 30-day free trial to see if it’s magical enough to continue paying for iTranslate’s services.














There’s also a new 4D menu system, which lets you control the Dash PRO, as well as the original Dash, just by moving your head around if your hands are otherwise occupied. Sounds interesting, but we’ll reserve judgement until we have the chance to check it out for ourselves.

Other new features coming to Dash devices via the software update, which is Bragi’s third major OS revision, include one-touch Bluetooth connections, automatic tracking of fitness activities, a simplified touch UI and offline storage of workout tracking. There’s also a reworked audio profile, and better audio transparency based on testing and user feedback.

Both Dash PRO variants go on sale now at Bragi’s website (with distribution to retailers including Best Buy to follow soon). Dash PRO is available in all your favorite colors, so long as your favorite color is black. The Starkey version is available with a special case that has a Starkey gold leather inlay in the case, but they’re also black for the buds themselves.

Hearables are still a very young category, but the original Dash was promising, delisted its issues, and the Headphone was largely an improvement in terms of connectivity and audio. Hopefully the Dash PRO is a marriage and an upgrade of both.

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Signs you’re suffering from Trump Fatigue Syndrome

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Signs you’re suffering from Trump Fatigue Syndrome

Image: ambar del moral/mashable

2016%2f09%2f16%2fe5%2fhttpsd2mhye01h4nj2n.cloudfront.netmediazgkymde1lzew.e9fc9By Heather Dockray

It’s just over three months into Donald Trump’s term as president, and as much as you promised everyone on Facebook that you’d "NEVER GIVE UP!" it’s time to be honest: you’re totally gonna give up.

Of course, you’re not *actually* going to fold just yet  — you know that if you don’t scream at your dumb Congressperson or send money to that rando candidate in Pieceofshittown, Western Civilization will crumble to the ground. But a creeping, low level sense of despair has already entered your bones. Your brain is a hazy fog of "Wait, what?," "I don’t care," and "How are we not dead yet?"

You’re suffering from Trump Fatigue Syndrome.

Psychologists have yet to do extensive research into the disease, perhaps because I made it up. That doesn’t mean it doesn’t exist. 

The level of crap being forced upon the American people is unprecedented. Every day tests our resilience and willingness to take that crap and throw it at someone who deserves it. 

If you’re experiencing any of these symptoms, please turn off your Twitter immediately. 

1. So much insanity has gone down in the past 24 hours you think it’s Friday, even though it’s Monday.

2.  You find the idea of a Ted Cruz presidency almost . . . comforting.

3. You see that we’re restarting a war in Afghanistan but you forget about it ten minutes later because, hello, that’s old news!

4. Comey? Who’s James Comey? That’s soooo last Friday.

5. You realize you’re putting your faith in the hands of a man named "Mad Dog," and somehow, that doesn’t bother you anymore.

Image: petras malukas/AFP/Getty Images

6. Every morning you wake up and you’re surprised that you’re not dead.

7. If President Trump suddenly decided we weren’t going to have elections anymore, you wouldn’t be surprised.

8. In fact, the idea of a Russian-style authoritarianism doesn’t sound so bad because at least it’s not a nuclear holocaust.

9. If someone told you that President Trump believed that Santa Claus was real and brought him to the casinos every year, you would believe it. 

10. If someone told you that President Trump wanted to replace Air Force One with a calvary of unicorns, you’d also believe that.

11. If someone told you that President Trump wanted to abandon the White House spend the rest of his presidency stealing from the country while golfing at Mar-a-Lago, you’d be freaking thrilled.

12. On more than one occasion, you’ve said: "George Bush . . . he wasn’t so bad!"

13. You forgot to call your representative yesterday.

14. Also the day before that.

15. And the day before — listen, you’re having a bad week, okay?

16. You’re totally going to go to the next protest though. That one will be different.

17. You’ve lost the ability to be mad at Trump anymore because you’re mad at everyone in his life who won’t tell him no. Paul Ryan. The United States Congress. Half of the country and 90% of your Facebook feed.

You’re not going to give up — but oh boy, do you want to.

 

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Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

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Posted by jocameron

Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction.

I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level.

By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of.

[Part one] Freshly foraged keywords on sourdough to power your campaign

I’ve got intel on some really tasty keywords; did you know you can scoop these up like wild porcini mushrooms using your website categories? The trick is to find the keywords that you can use to make a lovely risotto, and discard the ones that taste nasty.

The overabundance of keywords has become a bit of a challenge for SEOs. Google is better at gauging user intent — it’s kind of their thing, right? This results in the types of keywords that send traffic to your clients expanding, and it’s becoming trickier to track every. single. keyword. Of course, with a budget big enough almost anything is possible, but why hemorrhage cash on tracking the keyword minutiae when you can wrangle intelligent data by tracking a sample of keywords from a few pots?

With Keyword Explorer, you can save your foraged terms to lists. By bundling together similar "species," you’ll get a top-level view of the breadth and depth of search behavior within the categories of your niche. Easily compare volume, difficulty, opportunity, and potential to instigate a data-driven approach to website architecture. You’ll also know, at a glance, where to expand on certain topics and apply more resources to content creation.

With these metrics in hand and your client’s industry knowledge, you can cherry-pick keywords to track ranking positions week over week and add them to your Moz Pro campaign with the click of a button.

What’s the recipe?

Step 1: Pluck keywords from the category pages of your client’s site.

Step 2: Find keyword suggestions in Keyword Explorer.

Step 3: Group by low lexicon to bundle together similar keywords to gather up that long tail.

Step 4: Analyze and save relevant results to a list

Step 5: Head to the Keyword Lists and compare the metrics: where is the opportunity? Can you compete with the level of difficulty? Is there a high-volume long tail that you can dig in to?

Step 6: Add sample keywords from your pots directly to your campaign.

Bonus step: Repeat for products or other topic segments of the niche.

Don’t forget to drill into the keywords that are turning up here to see if there are categories and subcategories you hadn’t thought of. These can be targeted in existing content to further extend the relevancy and reach of your client’s content. Or it may inspire new content which can help to grow the authority of the site.

Why your client will be impressed

Through solid, informed research, you’ll be able to demonstrate why their site should be structured with certain categories on the top-level navigation right down to product pages. You’ll also be able to prioritize work on building, improving, or refining content on certain sections of the site by understanding the breakdown of search behavior and demand. Are you seeing lots of keywords with a good level of volume and lower difficulty? Or more in-depth long tail with low search volume? Or fewer different keywords with high search volume but stronger competition?

Let the demand drive the machine forward and make sure you’re giving the hordes what they want.

All this helps to further develop your understanding of the ways people search so you can make informed decisions about which keywords to track.

[Part two] Palate-cleansing lemon keyword label sorbet

Before diving into the next course you need to cleanse your palate with a lemon "label" sorbet.

In Part One, we talked about the struggle of maintaining gigantic lists of keywords. We’ve sampled keywords from our foraged pots, keeping these arranged and segmented in our Moz Pro campaign.

Now you want to give those tracked keywords a more defined purpose in life. This will help to reinforce to your client why you’re tracking these keywords, what the goal is for tracking them, and in what sort of timeframe you’re anticipating results.

Types of labels may include:

  • Local keywords: Is your business serving local people, like a mushroom walking tour? You can add geo modifiers to your keywords and label them as such.
  • Long-tail keywords: Might have lower search volume, but focused intent can convert well for your client.
  • High-priority keywords: Where you’re shoveling more resources, these keywords are more likely impacting the other keyword segments.
  • Brand keywords: Mirror, mirror on the wall… yeah, we all want those vanity keywords, don’t lie. You can manage brand keywords automatically through "Manage Brand Rules" in Moz Pro:

A generous scoop of tasty lemon "label" sorbet will make all the work you do and progress you achieve infinitely easier to report on with clear, actionable focus.

What’s the recipe?

Step 1: Label your keywords like a pro.

Step 2: Filter by labels in the Ranking tab to analyze Search Visibility for your keyword segments.

In this example, I’m comparing our visibility for "learn" keywords against "guide" keywords:

Step 3: Create a custom report for your keyword segments.

Step 4: Add a drizzle of balsamic vinegar by triggering the Optimize button — now you can send the latest on-page reporting with your super-focused ranking report.

Why your client will be impressed

Your ranking reports will be like nothing your client has ever tasted. They will be tightly focused on the segments of keywords you’re working on, so they aren’t bamboozled by a new slew of keywords or a sudden downward trend. By clearly segmenting your piles of lovely keywords, you’ll be proactively answering those inevitable queries about why, when, and in what form your client will begin to see results.

With the on-page scores updating automatically and shipping out to your client’s inbox every month via a custom report, you’ll be effortlessly highlighting what your team has achieved.

[Part three] Steak sandwich links with crispy competitor bacon

You’re working with your client to publish content, amplifying it through social channels and driving brand awareness through PR campaigns.

Now you want to keep them informed of the big wins you’ve had as a result of that grind. Link data in Moz Pro focuses on the highest-quality links with our Mozscape index, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we’re reporting the most valuable ones.

Alongside our top-quality steak sarnie, we’re add some crispy competitor bacon so you can identify what content is working for the other sites in your industry.

What’s the recipe?

Step 1: Check that you have direct competitors set up on your campaign.

Step 2: Compare link metrics for your site and your competitors.

Step 4: Head to Top Pages to see what those competitors are doing to get ahead.

Step 5: Compile a delicious report sandwich!

Step 6: Make another report for Top Pages for the bacon-filled sandwich experience.

Why your client will be impressed

Each quality established link gives your client a clear idea of the value of their content and the blood, sweat, and tears of your team.

These little gems are established and more likely to have an impact on their ranking potential. Don’t forget to have a chat with your client where you explain that a link’s impact on rankings takes time.

By comparing this directly with the other sites battling it out for top SERP property, it’s easier to identify progress and achievements.

By highlighting those pesky competitors and their top pages by authority, you’re also getting ahead of that burning question of: How can we improve?

[Part four] Cinnamon-dusted ranking reports with cherry-glazed traffic

Rankings are a staple ingredient in the SEO diet. Much like the ever-expanding keyword list, reporting on rankings has become something we do without thinking enough about that what clients can do with that information.

Dish up an all-singing, all-dancing cinnamon-dusted rankings report with cherry-glazed traffic by illustrating the direct impact these rankings have on organic traffic. Real people, coasting on through the search results to your client’s site.

Landing Pages in Moz Pro compares rankings with organic landing pages, imparting not just the ranking score but the value of those pages. Compliments to the chef, because that good work is down to you.

What’s the recipe?

Step 1: Track your target keywords in Moz Pro.

Step 2: Check you’ve hooked up Google Analytics for that tasty traffic data.

Step 3: Discover landing pages and estimated traffic share.

As your SEO work drives more traffic to those pages and your keyword rankings steadily increase, you’ll see your estimated traffic share go up.

If your organic traffic from search is increasing but your ranking is dropping off, it’s an indication that this keyword isn’t the driving force.

Now you can have a dig around and find out why that keyword isn’t performing, starting with your on-page optimization and following up with keyword research.

Why your client will be impressed

We all send ranking reports, and I’m sure clients just love it. But now you can dazzle them with an insight into what those rankings mean for the lifeblood of their site.

You can also take action by directing more energy towards those well-performing keywords, or investigate what worked well for those pages and replicate it across other keywords and pages on your site.

Wrapping up

It’s time to say "enough is enough" and inject some flavor into those bland old SEO reports. Your team will save time and your clients will thank you for the tasty buffet of reporting delight.


Next Level is our educational series combining actionable SEO tips with tools you can use to achieve them. Check out any of our past editions below:

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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