Content Marketing Stats and Trends in 2017 [Infographic]

Standard









Investment in content marketing is on an upward trend across both B2B and B2C brands, yet only 22% of marketers feel “extremely” or “very” successful with their content marketing efforts, according to data cited in an infographic by Point Visible.

Content Marketing Institute and MarketingProfs together conducted the study that the infographic is primarily based on, and we’ve reported on that data a few times, including in this overview of B2B content marketing trends and this overview of B2C content marketing trends.

The team at Point Visible combined data from those reports with other content marketing stats to create a full picture of how marketers are using content marketing and how they feel about it.

For example, though only 34% and 35% of B2B and B2C marketers, respectively, say their content marketing strategy is “extremely” or “very” effective, the good news is that 62% of B2B marketers and 63% of B2C marketers say they are “much more” or “somewhat more” successful with marketing than they were one year ago.

Click or tap on the image to see the full infographic with all the stats and trends:













Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

from Marketing Profs – Concepts, Strategies, Articles and Commentarie http://ift.tt/2rPCGaA
via IFTTT

The Secret to Making Your Weekends Feel Longer

Standard

If all you can think about Monday morning is how quickly your weekend flew by, you might want to consider expanding your horizons a bit in the future. Turns out, the key to a fulfilling weekend that doesn’t feel too short is to seek out “newness.”

According to David Eagleman, professor at Stanford University and the author of The Brain: The Story of You, pursuing new settings, new activities, and new experiences is the best way to “stretch time,” so to speak. It all comes down to what your brain perceives as novel. When you spend time doing something unfamiliar, your brain focuses more on collecting the data associated with the activity, thus creating a more thorough memory of the experience. When you reflect on that memory, it feels like you had more time.

The reverse is true as well. If you do the same routine every weekend, you won’t remember much about your days off come Monday morning. It will feel like they flew by because you weren’t giving your brain new data to collect and incorporate. Eagleman points out that a routine weekend is similar to a really long, uneventful flight; it seems endless while you’re actually in the air, but once you land you practically forget about the entire experience. It’s the same reason why time seems to go by faster as you get older, explains Eagleman:

Advertisement

“When you’re a kid, everything is novel and you’re laying down new memories about it. So when you look back at the end of a childhood summer, it seems to have taken a long time because you remember this and that, this new thing, learning that, experiencing that. But when you’re older, you’ve sort of seen all the patterns before.”

Fortunately, seeking out newness every weekend isn’t as difficult as it sounds—you don’t need to go skydiving or anything like that. You just need to make some plans that exist outside of your normal routine.

You can:

Sponsored

  • Go on a weekend getaway
  • Go for a hike somewhere off your beaten path
  • Try a new restaurant or bar
  • Explore a neighborhood you haven’t spent much time in
  • Go for a long bike ride on the beach
  • Browse a bookstore or antique shop you’ve always wondered about
  • Go to a flea market or farmers market on the other side of town
  • See a play instead of a movie.

A new setting can be just as effective as well. Last weekend I took my Kindle and Nintendo Switch to the park, just for a change of environment. I was still doing exactly what I was going to do at home, but it felt fresh and really made my weekend seem longer in the end.

Experiencing more new things doesn’t make time slow down in the present, however. If anything, doing new stuff makes time feel like it’s going by faster while you do it. But it’s a price you’ll have to pay if you want to start your week off feeling like you made the most of your free time. So, do you want your weekend time to flow slowly as you go about your same ol’ routine, or do you want to look back at your weekend fulfilled, marveling at all the new stuff you did in such a seemingly short amount of time? There’s no right answer, but the choice is yours.

from Lifehacker http://ift.tt/2rxvjsp
via IFTTT

The 21 best science movies and shows streaming on Netflix that will make you smarter

Standard

Michael Pollan cooked

Sometimes, the best way to spend a long weekend or a hot summer day is to curl up on the couch and enjoy a film.

If you’re looking for something entertaining and beautiful that’ll also make you knowledgeable, there’s an incredible variety of science- and nature-focused documentaries and TV episodes streaming on Netflix right now.

You can find compelling documentaries that’ll captivate you with the beauty of the planet, you can delve into the details of how food arrives on your plate, or you can explore the mysterious and alien world that exists in oceans around the globe.

But there’s a downside to all of that choice: It’s a lot to choose from. So to make it easier, we’ve asked our colleagues to pick out some of their favorites from the Netflix documentary selection.

Here are our favorites, listed in no particular order:

Films come and go from Netflix every month, but as of the date of publication, all these films should be available on Netflix.

SEE ALSO: 24 health ‘facts’ that are actually wrong

"Cooked" (2016)

What it’s about: Journalist and food expert Michael Pollan explores the evolutionary history of food and its preparation in this four-part docuseries through the lens of the four essential elements — fire, water, air, and earth. 

Why you should see it: Americans as a whole are cooking less, relying more on unhealthy, processed, and expensive and prepared foods. Pollan aims to bring viewers back to the kitchen by forging a meaningful connection to food and the joys of preparation. [Click to watch]

"Blackfish" (2013)

What it’s about: This film highlights abuses in the sea park industry through the tale of Tilikum, an orca in captivity at SeaWorld in Orlando, Florida. Tilikum has killed or been involved in the deaths of three people while living in the park. 

Why you should see it: This documentary opens your eyes to the troubles of keeping wild animals in captivity through shocking footage and emotional interviews, highlighting potential issues of animal cruelty and abuse when using highly intelligent animals as entertainment. Sea parks make billions of dollars off of keeping animals captive, often at the expense of the health and well-being of its animals. This documentary played a huge role in convincing SeaWorld to stop their theatrical "Shamu" killer whale shows. [Click to watch]

"Particle Fever" (2013)

What it’s about: This documentary follows six scientists as they prepare for one of the biggest and most expensive experiments in history: recreating conditions from the Big Bang with the launch of the Large Hadron Collider in Europe. Their aim is to unravel the mysteries of the universe and the origins of matter.

Why you should see it: Physics is often considered a forbiddingly dense subject, but ‘Particle Fever’ gives you a window into physics without breaking your brain. It documents the discovery of the famous Higgs boson particle that many physicists think holds the key to understanding the universe. Instead of getting bogged down with the complexities of particle physics, the film focuses more on the human drama of the discovery, and how it could change our understanding of the world around us. [Click to watch]

See the rest of the story at Business Insider

from SAI http://ift.tt/2rfCKU8
via IFTTT

How to ditch the computer and use Octatrack for backing tracks

Standard

Elektron’s Octatrack has been around since 2010, with Digitakt about to make its launch. But it remains a bedrock of a lot of live rigs. And there’s something that’s still special about it. It’s a sampler, yes, but with eight tracks and a built-in sequencer. It’s got a deep effects section and loads of I/O. In other words, it’s a digital box that assumes a lot of the collection of functions that are the reason to lug along a laptop. It does that job of playing tracks, sequences, and effects in an improvisatory way – whether closer to live playing or DJing.

The trick is understanding how to do that. And while loading up tracks and pressing play may sound boring, that could free you up to actually experiment with effects and transitions over top rather than just the busywork of reinventing the same material. (That’s especially important if you want to play the stuff people expect from your record.)

Cuckoo continues his terrific series of video tutorial videos with a comprehensive starter’s guide to doing just that.

The first few minutes are just the basics – the backing track bit. But about nine minutes in, you start to get to the interesting stuff. That includes making the whole setup playable, using effects like beat repeat creatively, and employing the Octatrack’s unique onboard crossfader as “scene slider.”

Of course, the other advantage of automating some of this stuff is that it allows the Octatrack to be effective at the center of a rig with other gear – or even that computer, in fact.

Have a look:

If you want more, he’s got a whole series of videos on how to use the Octatrack – and some live jams of his own. It winds up being somehow better than even Elektron’s documentation – but I think it will always be important to have tutorial content from artists’ perspectives.

Great stuff – thanks!

The post How to ditch the computer and use Octatrack for backing tracks appeared first on CDM Create Digital Music.

from Create Digital Music http://ift.tt/2rOgIID
via IFTTT

Facebook and Google dominate web traffic, but not the same kind

Standard

This won’t be a shock to anyone who works in publishing, but Google is no longer the referral king.

While the search giant is still very important to publishers, Facebook now edges it out in when it comes pointing web users to news articles and other kinds of content, as this chart from Statista, based on recent research from analytics firm Parse.ly, shows. 

Interestingly, Google is still the predominant player when it comes to certain type of content. Articles about tech, sports, and business tend to see much more of their referral traffic coming from the search giant, according to the research, which looked at more than 10 million articles published in 2016 within Parse.ly’s network. By contrast, Facebook does a better job of redirecting eyeballs to articles about lifestyle and entertainment.

Whatever the case, nearly 80% of referral traffic comes from just those two companies, according to the research. And that puts publishers in the precarious position of being extremely reliant on one or maybe two services to survive with only so much web real estate to go around.

COTD_5.24

SEE ALSO: Drones are growing rapidly, regardless of what the government does

Join the conversation about this story »

NOW WATCH: 16 keyboard shortcuts only Mac power users know about

from SAI http://ift.tt/2riNthq
via IFTTT

How to turn your hobbies into services that make you money

Standard

Do you know what’s the most common reason people don’t start their own business?

No, it’s not because they don’t have the time.

And it’s not because they don’t have the money.

A while back, I surveyed over 1,000 people, and discovered that the #1 reason people don’t start making money on the side is this: They don’t know what to do.

Look, I get it. At first, the idea of coming up with an entire business idea may seem incredibly daunting — but it becomes much easier when you start to look at your hobbies; hobbies that can make money.

Don’t believe me? Take a look at these 3 amazingly weird (yet successful) businesses founded from people’s hobbies.

  • Toilet Trained Cat: Train cats to use the toilet. Revenue through books and online courses.
  • Female Musician Academy: Learn how to market yourself as a female indie musician. Revenue through online courses.
  • Design/Build/Downsize: A workshop tailored for tiny home enthusiasts and beginners. Revenue through online courses.

Each of these ventures started out as a hobby — whether it was training cats or playing music — and grew into a solid business that now generates tons of revenue.

The process can be simplified even more if you utilize SYSTEMS. And below is the start of the system we used to find six-figure businesses for thousands of students.

Before we jump into that though, there’s one thing I want to make clear:

Freelancing is one of the easiest ways to make money.

With freelancing, you can start earning money immediately by rapidly testing your offerings and cutting through unnecessary work of productizing and increasing your salary. As such, we’re going to focus on how you can turn your hobbies into freelancing work for the rest of the article.

The best part is 95% of jobs and 35% of hobbies translate into freelance work. For example:

  • Graphic designing
  • Copywriting, blogging, and editing
  • Web developing and programming
  • Crafting
  • Whatever!!

The best part is freelance businesses are easily scalable, so you can make a lot of money if you’re willing to devote just a little bit of time to it. Or if you get busy in other areas of your life, you can scale back.

But how? How do you distill your passions and hobbies into marketable skills? To do that, you need to ask yourself three simple questions.

Question #1: What skills do you have?

Now, what do you know — and know well? These are the skills you have that you’re great at — and people want to pay you to teach them, including things you consider hobbies.

Some examples include:

  • Fluency in a foreign language
  • Knowledge of a computer program like Excel or Photoshop
  • Cooking ability

Write down a list of 10 of these skills. I don’t want you to hold back. Write down ANYTHING that comes to your mind and you’ll start seeing what people might want to pay you for.

For some people, this might actually be hard to do — and that’s okay. Just try and get 10 skills down.

Case study: How I used my social media skills to consult for venture capital firms.

Like many of us, I know how to use YouTube, Facebook, and Instagram. So during college, I was able to turn those social media skills into consulting gigs with multiple venture capital firms who wanted to learn how young people were using consumer services on the web.

This consisted of me giving them a course each week on a different topic such as online music, videos, and social networks.

Would you have ever thought you could turn your basic everyday skills — like social media — into a consulting gig? I wouldn’t have before I landed those gigs, but people were willing to pay for it because they had concrete needs. They wanted to understand how young people were using technologies so they could remain sharp investors.

Money wasn’t an issue, but time was: They’d rather hire someone who lived it than try to learn themselves. Once I’d established that I was skilled at these services — and also create an effective structure for teaching the VCs — they hired me.

Lesson learned:

Practically any skill can be turned into a marketable product — but it’s not enough to be simply good at something. Whether it’s freelance writing, dog walking, or graphic design, you need to be able to personalize your service to a specific target market.  

After all, millions of other young people knew how to use YouTube/Facebook/Flickr far better than I did. You have to be able to PACKAGE your knowledge into something your clients can recognize as valuable. That involves helping them make money, save money, or save time.

Question #2: What do your friends say you’re great at?

I love this question.

Not only can it be a nice little ego boost — but it can also be incredibly revealing.

Some examples include:

  • Your friends always telling you that you cook the best meals.
  • People asking you more for fitness advice and gym routines.
  • Your friends constantly complimenting you on how great your apartment looks.
  • Everyone always commenting on how well you dress.

All of those things can be turned into successful businesses.

Go ask your friends today what they think you’re great at. I assure you that they’ll give you a big list of things right away.

Add these things to your big list. Aim for around 3 – 5 new items.

Case study: How my friends’ personal finance failures inspired me to launch this blog.

I originally started IWT as a one-hour free course that I taught at Stanford. It was never designed to make money, it was just something I was good at and wanted to do.

My friends used to complain all the time about money in the dining hall. So one day I said, “Hey, you should come attend this class I put together. It’s free and takes an hour, and I’ll show you all the basics of money — banking, budgeting, saving, and investing.”

The response was VERY positive. People knew I was good with money and wanted to learn from me…

…or so I thought — because none of them EVER showed up to the class!

Over the next year-and-a-half, I struggled to have anyone show up. I’d wonder to myself, “Why am I trying so hard to give people GOOD, FREE information about stuff they want to know?” I felt like a career counselor, one of the most under-appreciated jobs in the world.

After trying all kinds of strategies to get people to attend, including emailing them to coordinate times, I switched approaches. Instead of in-person events, I launched the website you see now. That way, people could read it out of the comfort of their own dorm rooms.

Eventually, I realized that I could offer courses of my lessons and philosophies on personal finance and reach even MORE people. Not only that, but people would be willing to PAY me to teach them.

And the rest, as they say, is history.

Later, I learned why this was so successful: People don’t like attending events about money because:

  1. It makes them feel bad about themselves.
  2. The events are usually BORING and/or scammy.
  3. People have to publicly admit they don’t know anything about money.

It was a classic mistake of not meeting my users/clients where they were.

Lesson learned:

If people see that you’re good at something, they’re going to be willing to listen and pay you to learn more from it.

Of course, that’s not enough. You MUST get into your clients’ heads. What are their fears? Hopes? What do they care about the most? (Hint: It’s almost never how much the cost is.)

Similarly, once you get in their heads, you learn which medium will best serve your client, whether it’s an in-person event, a blog, or a course. Whatever. The way you approach your client and the way in which you sell your product matters.

Question #3: What do you do on a Saturday morning?

This question actually comes courtesy of my friend Ben Casnocha.

He says, “When you’re trying to find a business idea, think about what you do on a Saturday morning before everyone else is awake.”

So how do you spend that morning. A few pastimes to consider:

  • Are you browsing fashion websites or fitness subreddits?
  • Which YouTube channels are you binge watching?
  • Maybe there’s a project you’re devoting yourself to all day.

Alternatively, ask yourself: If you were stuck in a room with a person for 3 hours, what could you talk about with them the entire time?

This is a powerful method of discerning your passion if you’re unsure — things you’ll love to share with the world.

When you’re finished writing your 15-20 ideas down, you’re well on your way to finding a successful business idea. They don’t all have to be good — but try and get them all down so you have a good place to start.

Bonus: To find out more on finding the perfect online business idea, check out my Ultimate Guide to Starting an Online Business.

Case study: How Brian turned his video hobby into a business — and doubled his rates

One of my former students, Brian, LOVED filmmaking — but halfway through film school, he realized that he had no idea how he could turn his hobby into a business. He knew a lot about the technical and artistic aspects of making movies, but not much about how to market those skills.

So he decided to invest in himself by joining Earn1K, my course on freelancing and earning money on the side.

By the third week of Earn1K, Brian had distilled his hobby down to a marketable product: high-end wedding videos. He also set two goals:

  1. Book three weddings and have one of them be from a couple he didn’t know.
  2. Earn enough to pay for a new camera (about $1,200).

“At the beginning, I was pretty much giving the videos away,” he recalls. “One was free. A couple were $450. By the end of the first season, clients were paying $1,000 for each video. I saw that I was giving people valuable material. They weren’t paying just to help me out. That meant a lot. They really wanted what I was offering.”

Brian minimized his risk by proving the validity of his idea before investing a lot of money into it. He shot his first three weddings with rented or borrowed cameras and he didn’t even put up a website.

By the end of that first summer, he booked six clients — and THREE of them were people he didn’t know before. He eventually bought his camera and started planning for next years’ wedding season.

Now with over two seasons under his belt, Brian has a better sense of how many weddings he’ll need to book each year to make his business sustainable. He also knows how to turn his hobby into a skill he can market.

“Nobody else is a full-time wedding videographer in my area,” he says. “There’s some people doing commercial and real estate video. But for now I’m sticking with weddings and doing it better than anyone else. My clients appreciate that, and it makes it simpler for me.”

Lesson learned:

Brian was able to take his passion — filmmaking — and niche it down into a specific marketable skill (ie high-end wedding videos).

Ultimately, he transformed it into a successful side hustle that’s now earning him thousands of dollars in just a few hours.

See more about how to charge what you’re worth in this talk I gave at a conference a few years back:

The golden rule of freelancing

At this point, some of you already jumped 50 questions ahead:

  • “But what if I’m not sure what I’m good at?”
  • “An online course? But I don’t have a website/traffic.”
  • “What kind of software should I use for…”

SLOW DOWN.

Part of trusting the system is focusing on ONE step at a time, not jumping ahead.

For now, I want you to know that YES — you have passions and experiences in you that people will pay for. Even if you’re not yet the world’s expert on them!

But I don’t want you to start jumping into tactics without understanding why you’re doing what you’re doing. To be honest, I did that with IWT at first, so I know.

Don’t get me wrong: It’s better to do something WRONG than to do nothing at all. But if you can spend a little time planning — and still continue executing — you can save hundreds of hours of missteps.

With that, I want you to keep this simple rule about freelancing in mind:

If you want to start freelancing because you want to earn extra money, identify a profitable market first then adapt your services to it.

However, if you want to freelance because you want to take your passions and turn them into a side income, first create your services that are based on your passions, then identify a profitable market.

Do you see a difference?

Example: Jack wants to earn money

Let’s say Jack wants to earn an extra $1,000/month because he wants to pay down credit-card debt and propose to his girlfriend after he’s debt-free. Great! His first goal, then, is to generate income.

As a simple rule of thumb, he should figure out the most profitable market that matches with his skills and pursue it relentlessly.

Jack is a customer-support rep for his fulltime job, so he looks outside to the market to see where he can generate income with his skills. He reads lots of mid-size bloggers, and he realizes they might need help editing their email newsletters (such as IWT). He gets in touch about a paid freelance job. Success!

Two clients in a month start generating an extra $500 each month. Since Jack cares about generating income first, and his passions second, he simply found an easy market that would help him earn more immediately.

Example: Mary is passionate about jewelry

By contrast, Mary is passionate about jewelry. She feels like she has a lot to teach other women about accessorizing the right way. Jewelry is her passion, so she wouldn’t want to, say, start a freelance business helping CRM companies optimize their sales funnels.

Since she already knows she wants to earn income in the jewelry field, she spends her time researching different services she can offer and create that people will pay for. Will she help jewelry makers appear at trunk shows? Will she be the trusted jewelry specialist who delivers to high-end clients? Or can she be a jewelry specialist who handles return or customer-service calls?

We don’t know what will be profitable yet — but Mary will find out via rapid experimentation.

Remember: Whenever possible, start with your goals, then let the tactics (How should I reach customers? How much should I charge? What software should I use?) follow.

Niche down your list

So now you have your list of hobbies and skills. Congrats! You’re already doing more to earn a Rich Life than 99.9999% out there!

Once you’re done patting yourself on the back, I want you to go through each item in the list and niche it down. In fact, with each of the items on your list, think about how you can answer the question, “How can I solve people’s problems with this skill or hobby?” 

Maybe you have “I’m a good communicator” on the list. Great! Unfortunately though, no one is hiring for “good communicators.” They’re hiring people to solve their problems. What does a good communicator mean to you, anyway?

Maybe that means you’re great at writing press releases (I’d pay for that).

Maybe you’re an awesome public speaker and can train others to do the same.

Maybe you can speak Chinese — and tutor Chinese kids since their parents will love/trust someone who speaks Chinese even when tutoring their kids for any subject.

Remember Brian the filmmaker? He was able to take his broad passion of filmmaking and niche it down to producing high-end wedding videos.

Or even me! I took my skills in personal finance and niched it down to provide personal finance advice and courses through IWT.

Do that with each of the items on your list. Once you’re done, you’ll have a list of marketable services you can now turn into successful freelance businesses that’ll earn you money.

Now there’s something else I want you to do.

You see, I want to make it easy for you to learn how to turn your hobbies into successful businesses. That’s why I’m revealing some real numbers and results from my business — along with case studies and other premium material — to my behind-the-scenes priority list for Zero to Launch.

Get ready to learn the exact beginning-to-end system I use to run a successful online business and make money online.

ramit 12minutevideo
My 10-minute video on how I went from a $4.95 e-book to a $12,000 course.

What you’ll learn from this “Behind The Scenes” video guide:

  • The 4 crucial turning points that skyrocketed my online business success
  • How pricing and positioning can be the ONLY difference between a colossal flop and a runaway success
  • Mistakes that cost me millions of dollars — and how you can avoid them
  • The exact steps that took me from a $4.95 e-book to a $12,000 course

Are you ready to go from no idea to a recurring revenue stream? Do you want to build an online business that PAYS YOU to live the life you’ve always wanted?

Enter your email below and I’ll send you this exclusive video.

How to turn your hobbies into services that make you money is a post from: I Will Teach You To Be Rich.

from I Will Teach You To Be Rich http://ift.tt/2qkiNvX
via IFTTT

Here’s How Much Sex Everybody Is Having

Standard
Illustration by Jim Cooke

We’re kicking off Sex Ed for Grown-Ups with a reality check on what’s normal, sex-wise. Take a minute to think about when you had sex for the first time, how much sex you have, and whether you think other people are doing it more or less than you. Chances are, you’re more normal than you think.

First of all, before you start to feel self conscious, however much you have sex is fine. We’re not here to judge. And to the young folks reading this: you’re not a bad person if you’ve done it already, and you’re not a prude or somehow cursed if you keep your pants on until another stage in your life. We’re about to see that there’s a huge range in what’s normal.

That said, if you’re having a lot of unprotected sex and you’re at risk of STDs or pregnancy, then the issue is the lack of protection, not the amount of sex. And if you’re not happy with the relationship you’re in, the amount of sex you’re having might be a factor, but don’t judge yourself (or your partner) based solely on that one thing. You need to look at that relationship in a big-picture way. Are you happy? Why or why not?

Where Does This Data Come From?

Anyway. Back to comparing ourselves to others. This is tricky to do, because you can ask people in surveys, but how do you know they’re telling the truth? One of our best sources of information is the National Survey of Family Growth, administered by the US government’s National Center for Health Statistics to get a handle on all kinds of issues related to sex and reproductive health. They divide up the country into units based on census blocks, choose households within those blocks, and interview one person from each household (so long as they are between the ages of 15 and 44 and agree to be interviewed), and ask them tons of personal questions.

Advertisement

You can see the questionnaire here. A survey worker comes to the person’s house and asks them questions for the first part of the interview; then they hand over their laptop and leave the room while the respondent answers all the personal questions. Those include when they first started having sex, whether they’ve been raped, how many pregnancies they’ve really had, and more. These answers will never be read by a human; the computer locks them away so the interviewer can’t see. This is where we get the answers to the first few questions we’re asking today. You can check out a more complete report here.

When Do People Start Having Sex?

About half of us have had sex (penis in vagina sex, specifically) by age 17 or so. Here’s the age breakdown:

So, by age 15, 13 percent of females and 18 percent of males have had vaginal intercourse. By age 19, those figures stand at 68 and 69 percent. That means if you lost your virginity in your teens, you’re in good company; but if you didn’t, a good 30 percent of Americans are right there with you.

How Many Sex Partners Do Adults Have?

Once we hit adulthood, most people are having some kind of sex. For 20 to 24-year-olds, the number not having sex is just 16 percent of women and 18 percent of men. (For teenagers, it’s about half, which makes sense given the virginity statistics above.)

Sponsored

Since we’re looking at grown-ups today, let’s take a closer look at the 25 to 44 age group. People were asked who their sex partners were in the past year. This counts any type of sexual experience. Here’s what they said:

  • No recent sex partners: 7 percent
  • Any number of same-sex partners: 5 percent of men, 11 percent of women
  • One opposite-sex partner (and no same-sex partners): 73 percent
  • Multiple opposite-sex partners (and no same-sex partners): 14 percent of men, 6 percent of women

There wasn’t a direct question for people who had both opposite and same sex partners, but about 2 percent didn’t answer yes to any of the above.

Advertisement

Advertisement

The survey also asked about lifetime opposite-sex partners, and here it makes the most sense to look at the oldest age group: the 40 to 44 year olds. (Think about it: 25 year olds should have fewer lifetime partners than 40 year olds, just because they haven’t had as long a lifetime so far.) The median number of opposite-sex partners is 3.4 for women, and 6.4 for men. That means half of the respondents had more partners, and half had less. Here’s the full breakdown:

  • No opposite-sex partners: women, 0.4 percent; men, 1.3 percent
  • One opposite-sex partner: women, 22 percent; men, 10 percent
  • Three to six opposite-sex partners: women, 40 percent; men, 30 percent
  • Fifteen or more: women, 8 percent; men, 30 percent

If we look at what kinds of sex people say they have had, going back to that larger 25-44 age group, the numbers look like this:

  • Any same-sex experience: women, 12 percent; men, 6 percent.
  • Any opposite-sex experience: women and men, both 98 percent.
  • Vaginal intercourse: women, 98 percent; men, 97 percent
  • Oral sex with an opposite-sex partner: women, 89 percent; men, 90 percent
  • Anal sex with an opposite-sex partner: women, 36 percent; men, 44 percent

How Often Do People Have Sex?

According to the General Social Survey, the average American adult has sex about 60 times per year, so a little more than once a week. (This survey is done with face-to-face interviews.) If that’s not you, don’t despair: people in this study who didn’t have sex in the past year were just as happy as people who had.

Advertisement

Frequency of sex changes over a person’s lifetime. As we saw, teenagers and young adults aren’t all having sex, but once they reach their twenties and thirties, they do it plenty.

Despite a lot of buzz about “hookup culture,” young people in 2004-2012 didn’t have any more sex than their counterparts in 1988-1996. They were, however, less likely to be in a steady relationship with the people they slept with.

In old age, people have less sex. Some of this is because older people lose their partners and don’t necessarily start dating again. But being in poor health, or on certain medications, can also make people less interested in sex. Here’s how a Journals of Gerontology study summarized the situation, using data from two other surveys, the National Health and Social Life Survey and the National Social Life, Health, and Aging Project.

Advertisement

Advertisement

Age 44-59:

  • Sexually active: men, 88 percent; women, 72 percent.
  • Sex per month (if more than zero): men, 7 times; women, 6.5 times.

Age 57-72:

  • Sexually active: men, 72 percent; women, 45 percent.
  • Sex per month (if more than zero): men, 4.3 times; women, 3.8 times.

For a different way of looking at the question, the National Survey of Sexual Health and Behavior asked people what sex acts they had done in the past month, past year, and ever in their lifetime. This study was done over the internet, but they selected a sample before approaching anybody with the link to the study. (That makes this different than lazy internet polls where you never know who’s clicking through.) Here’s a summary of the past-year data:

If we want to know how often people are doing it, the past-month data will give us better insights. You can check out the full results here. Let’s take a look at what the 25 to 29 year olds said they did:

Advertisement

  • Masturbation: 69 percent of men, 52 percent of women
  • Vaginal intercourse: 74 percent of both men and women
  • Received oral from a female: 46 percent of men, 5 percent of women
  • Gave oral to a female: 40 percent of men, 1.1 percent of women
  • Received oral from a male: 1.2 percent of men, 36 percent of women
  • Gave oral to a male: 2.7 percent of men, 50 percent of women
  • Received anal sex: 0.9 percent of men, 5.3 percent of women
  • Inserted their penis into someone else’s anus: 10 percent of men

For any of these acts, there are plenty of people who do the thing and plenty who don’t do the thing; so no shame in being in either category.

How Do We Know If People Are Telling the Truth?

You would probably reveal different things about your sexual history to a close friend than a casual one. You might be more willing to be honest on an anonymous web survey—but then again, you might also be more likely to make shit up for fun.

Advertisement

Advertisement

The National Survey of Family Growth is clever with their confidential self-surveying portion, but a British study found that people were more likely to admit to certain things—large numbers of sexual partners, use of drugs—on a web survey than on a survey done privately on an interviewer’s laptop.

If people are lying on these surveys, it’s going to be difficult to find a more accurate source of information. Seth Stephens-Davidowitz sees a different picture of sexuality when he looks at Google search data: for example, he found that “sexless marriage” is one of the more popular marriage-related searches. There are plenty of caveats with his data: we don’t know who is doing the searches, or why. We have no clue how they compare to people who don’t search for these terms. But they’re a good reminder to take data about sexual behavior with a large grain of salt.

I ended up searching for a lot of sex-related statistics as I researched this piece, and discovered something unsettling about the results. When I looked for information about how often people have sex, I found plenty of articles assuming I wanted to know how often people should have sex.

Advertisement

You should have sex whenever you please. There’s no shame in doing it a lot or a little! People in unhappy relationships are more likely to have sex less than once a week; but among happy couples, more sex won’t make you happier. And if you’re having sex less often but you’re totally fine with it, that’s between you and your partner(s)—it’s none of anybody else’s business.

from Lifehacker http://ift.tt/2qrPdzZ
via IFTTT

Fidget spinners, ranked by design

Standard

In this strange new world, there are those who fidget spin and there are those who wish this toy trend would run its course already, oh my god.

For those in the former group, a boring fidget spinner will not do. Lucky for them, there are hundreds of options on Amazon boasting impressive spin times and various claims of health and well-being benefits.

But really, all that matters is the design. Here’s 35 of our favorites.

The Megatron of fidget spinners.

The glossier of fidget spinners.

Gilded like C-3PO.

Not made with actual pennies.

Like something you’d pull from a bin in a hardware store.

Cool in a Tumblr girl way.

Cheesy, but unlike the rest.

A little dangerous.

For the tough kid on the playground.

For the weak kid on the playground.

Frankly, unsuitable for kids of any kind on the playground.

It comes with a bracelet!

A calming hue.

If your favorite superhero tried splatter painting.

Your elementary school days in spinner form.

For the teen with a bad habit of chewing on pens until they explode all over his desk.

Like something plucked from a futuristic space garden aboard a rocket ship headed to Mars.

Like a cool hazardous waste symbol.

This surely looks good mid-spin.

Very sleek.

Like that very expensive Dolce & Gabbana gold Motorola RAZR you wanted in 2006 but, of course, never got.

Appeals to the millennial pink Instagram aesthetic du jour.

Would look great on your desk.

For spinning well into the night.

For the teen who chains his wallet to his jeans.

Like a tiny golden hoverboard.

For the minimalist.

Projects a no-nonsense approach to fidget spinning.

Like the steering wheel on your very expensive dream car.

Like the steering wheel on your very expensive dream pirate ship.

Could almost pass for a paperweight.

Like a mod flower.

Clean lines.

Minimalist, but low-key glows in the dark too.

Delightfully miniature.

from Mashable! http://ift.tt/2s6XSJ6
via IFTTT

Coke made a label that doubles as a wristband for music festivals

Standard

Bottles of Coke could get Romanians into concerts this summer.

The soda giant is printing detachable labels that double as festival wristbands to some of the country’s biggest musical events. 

Not every bottle is a winner; drinkers have to use a special app to determine whether or not their package is a real ticket.

But the company is hoping that the eight quirky designs it’s rolling out will make teens want to wear them regardless.

Among Coke’s festival partners is Transylvania’s Untold, one of the premiere musical events in Europe.

The ad campaign was supposedly prompted by market research showing that four in 10 Romanian teens hadn’t had Coke in the past month. 

The soda company now claims the efforts has already reached three quarters of that same group and boosted sales by more than 10 percent in the country.

from Mashable! http://ift.tt/2quQtSG
via IFTTT