Millennials have taken down dozens of industries — but it looks like Gen Z will be the ones to hurt Facebook

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  • Generation Z — the generation after millennials — is migrating away from Facebook in favor of other social media platforms.
  • A recent estimate suggested a declining teenage user base for the social media giant, while Snapchat and Instagram’s user base is surging.

Millennials are responsible for the declines of several American industries — department stores, casual dining restaurants, and paper napkins, to name a few.

But when it comes to social media, it’s an even younger generation — Generation Z — that’s changing the rules of the game.

Defined as people born between 1995 and the mid-2000s, Generation Z has a markedly different approach to social media than the generations that preceded it.

In November, a Piper Jaffray survey found 47% of teens consider Snapchat their favorite social media platform, up from 35% the year before.

Instagram was the preferred platform for 24% of teens, the same number as one year earlier. Meanwhile, only 9% of teens chose Facebook — a decline of 4% from 2016. 

The results were another round of bad news for Facebook. In September, market research firm eMarketer estimated that the number of Facebook users between the ages of 12 and 17 would fall 3.4% to 14.5 million people by the end of the year.

"We see teens and tweens migrating to Snapchat and Instagram," said eMarketer senior forecasting analyst Oscar Orozco. "Both platforms have found success with this demographic since they are more aligned with how they communicate — that is, using visual content."

"Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engaged—logging in less frequently and spending less time on the platform."

Despite the bad forecast, Facebook remains the most popular social media platform in the US, and the company’s ownership of Instagram should soften any financial hit it takes with a declining user base. 

But if the numbers are any indication, Facebook could have a big Generation Z problem in the future.

SEE ALSO: A 40-year study of teens finds Generation Z is unlike any past generation — here’s what they’re all about

DON’T MISS: Forget New York — millennials are flocking to these 11 US cities in droves

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Foursquare is finally proving its (dollar) value

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In 2009, Facebook was just getting popular with moms and grandmas. People were playing Farmville. Twitter was just becoming mainstream. And Foursquare launched on to the scene.

Back then, Foursquare was just another social network, letting users check in to locations they visit and potentially receive badges for those check-ins.

A lot has changed since 2009, but Foursquare still remains, though not without some adversity. Today, in a review of 2017, Foursquare has announced that last year is the third year in a row in which Foursquare has seen at least 50 percent revenue growth.

Foursquare’s data, with over 3 billion visits/month around the globe, 105 million global venues, and 25 million users who have opted in to always-on location sharing, is incredibly valuable to advertisers, businesses and developers. But transitioning from a consumer app to an enterprise platform — going from an Instagram to a comScore — has not been without its trials.

In 2014, Foursquare decided to ditch its original legacy app. Instead, the company announced, it would offer check-ins and ambient location-sharing via a new app called Swarm and the new and improved Foursquare would focus solely on place recommendations, essentially turning Foursquare into a direct competitor to Yelp.

The only way to viably sell data to advertisers, businesses and developers is to have your own army of hungry, active users to provide that data to begin with. And the old Foursquare was bloated and directionless, with a variety of potential uses. In short, it felt stale during a time when new apps were springing up left and right.

But Foursquare knew that the data it was collecting on users would prove its value eventually. And it was able to continue convincing investors that that would be the case.

While the unbundling effort was a risky bet, it seems to have paid off for the company. Both apps have over 50 million monthly active users as of 2016, which has allowed Foursquare to put their foot on the gas with enterprise products.

For example, Pinpoint by Foursquare (an advertising product) now boasts more than half of the Ad Age 100 as advertisers. Attribution by Foursquare lets those brands measure how effective that advertising is. Attribution more than doubled revenue in 2017.

Developer tools are also an integral part of Foursquare’s business. The Pilgrim SDK and Places API “grew substantially,” according to a post by CEO Jeff Glueck, and now provides location tech to 125K+ developers.

Foursquare added 50+ new roles over 2017, including positions in engineering, sales, creative, business development, marketing, and ops. In 2018, the company is opening a new engineering office in Chicago, and plans to grow the team by 30 percent over the course of the year.

It’s taken nearly a decade, but Foursquare is finally proving that it can turn years of consumer data into a viable revenue stream.

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Radinn’s second-gen electric wakeboard is faster and cheaper

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Nearly three years after we first saw Radinn’s prototype electric wakeboard, the Swedish outfit is back with a redesigned version. The G2X will be on display at the Boot Düsseldorf show this week, showing off its capabilities like a swappable battery so owners don’t have to wait for a two-hour charge between 25-minute rides. Those rides will be even more exciting though, since it’s capable of 36 mph, up from 28 on the Wakejet Cruise. Better yet, the G2X is cheaper than its predecessor, with a price (before accessories like an add-on foil, "radical" upgrade to max out its top speed or additional battery packs) of 9,900 euros, or about $12,101 US.

It’s going on sale later this year, however, there will be plenty of competition. E-Surfer Magazine lists 17 different models in the segment, and there will be new hardware shown at the Boot show from Lampuga and Elektrisches Jet Surfboard.

Source: Radinn (Youtube), Radinn

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Hong Kong is so expensive that architects are building 100-square-foot ‘tube homes’ made from concrete water pipes

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For the past seven years, Hong Kong has held the title of the world’s priciest city for home-buyers, according to the 2017 Demographia International Housing Affordability Survey.

James Law, a Hong Kong-based architect, believes that his micro-homes could help alleviate the city’s housing crisis. But his tiny home designs are anything but typical — they are concrete water pipes outfitted with all the amenities of a modern home.

Law explains more about his "tube home" design below.

SEE ALSO: The Netherlands is getting a ‘vertical forest’ skyscraper covered in over 5,000 plants — and apartments cost less than $900 a month

Called the OPod, the "tube homes" measure 100 square feet. For perspective, a standard one-car garage spans about 200 square feet.

Law’s firm, James Law Cybertecture, manufactured the "tube home" pictured below from a 8.2-foot-diameter water pipe.

It includes a sofa that folds out into a bed, shelves, a mini fridge, a microwave, and a bathroom with a shower.

Right now, the home design is only a prototype. But Law said he plans to start selling the homes soon. His team is currently seeking permits from the city to start building.

See the rest of the story at Business Insider

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A new fitness craze called the ’80 Day Obsession’ is taking over Facebook — here’s how it works

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80 Day Obsession

  • 80 Day Obsession is a new intense workout and nutrition plan created by fitness instructor Autumn Calabrese.
  • It starts at $39 for three months.
  • Fanatics are posting their 80 Day Obsession results to Facebook and Instagram. 

 

Facebook fitness fanatics have a new favorite workout.

This month, Beachbody, the California-based fitness company that’s known for DVD workouts like Insanity and P90X and generates annual gross sales of more than $1 billion, has launched a new workout and nutrition plan called 80 Day Obsession.

This intense regimen was created by the company’s fitness instructor Autumn Calabrese and is exclusive to the "On Demand" arm of the business. This means that customers can stream workouts straight from their homes and don’t need to wait for DVDs to be mailed to them.

Customers register online, and membership starts at $39 for three months. For that fee, customers will be enrolled in the 80-day plan, which includes a meal plan for each day, plus six different workouts every week focusing on different parts of the body, such as abs or glutes. Members can also stream other classes offered on its on-demand website.

The company is mimicking other popular fitness trends like Kayla Itsines’ 12-week workout, which has attracted 8.4 million followers on Instagram

Find out how it works below:

SEE ALSO: A billion-dollar fitness startup with a cult following just unveiled a $4,000 treadmill

During the 80 Day Obsession plan, you’ll work out six times a week…

… and every workout is different. The workout is designed for people with an intermediate level of fitness, but there are easier options if you’re new to the game.

Mixing up the workouts is a way to keep customers engaged without an instructor present. This is a big challenge for the company.

 

See the rest of the story at Business Insider

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Here Are 7 Things You Probably Didn’t Know About ‘Point Break’ Including How Wild Patrick Swayze Was

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Point Break movie trivia

YouTube / CineFix

Point Break starring Keanu Reeves, Patrick Swayze, and Gary Busey to name a few was debatably the best movie of 1991. I say ‘debatably’ because 1991 was also the year Terminator 2: Judgment Day, Silence of the Lambs, Hook, and Boyz in the Hood were all released and choosing the ‘best’ is going to be a matter of preference here because while I might prefer Point Break you might be into Terminator 2 or City Slickers, or maybe The Last Boyscout was tied for your favorite movie of the year along with My Girl. I’m not here to judge, I’m just going to say that I think Point Break reigns supreme for me in 1991.

The CineFix YouTube channel put together this clip of ‘7 things you probably didn’t know about Point Break‘ and it’s a glorious look back at some of the behind-the-scenes trivia you might not know. It explains things like why Anthony Kiedis of the Red Hot Chili Peppers got his ass beaten so quickly during the fight scene after one of Johnny Utah’s surfing session. There’s also a great factoid about how Patrick Swayze royally destroying his knee during a scene that focused on a knee injury sustained by Keanu Reeves.

In retrospect, I think Patrick Swayze might’ve been the biggest bro of 1991. It sounds like all he wanted to do was skydive, play football, surf, and lift weights so he could stay jacked. May he rest in peace, and fuck cancer.

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Blinds that capture solar power and your attention

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The Rolar Blinds do three things. They harness the energy of the sun, they cut the glare of the sun out during the day, keeping your indoors ambient, and they look absolutely gorgeous while they do the above two.

The Rolar Blinds stand at the crux between new-age photovoltaic printing techniques, a rise in demand for solar panels, and absolute graphic beauty, as they explore printing solar cells in manners that almost feel like graffiti, but with a more direct purpose, i.e., charging your devices. At the bottom of the blinds rest the cylindrical weights that come with a USB port that let you charge your devices or your power-banks by simply plugging them into the curtain and leaving them on a table nearby or the windowsill as you tap into the solar system’s largest (free) power source. The cylindrical members (battery packs) are even detachable, allowing you to carry your power with you. However, the convenience of the Rolar Blinds takes second place to its graphical beauty that bring art and technology together beautifully and seamlessly.

Designer: Nathan Webb

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Insane video shows what it’s like to get shot at by the A-10 Warthog’s 30mm Gatling gun

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The US’ Special Operations Command recently posted a video on Twitter showing what it’s like to be on the "business end" of the A-10 Warthog’s Gatling gun. 

We first saw the video at SOFREP. The 137th Special Operations Wing, which shot the footage, captured a rather unique perspective.

The special operations wing put a camera on a training ground before the A-10 performed a strafing run on it.

The A-10’s GAU-8/A Avenger rotary canon fires 3,900 armor-piercing depleted uranium and high explosive incendiary rounds per minute — and you can almost feel it in the video. 

Now wait for the "buuuuurp":

SEE ALSO: 15 photos of the legendary A-10 Warthog, which Congress wants to keep flying for years to come

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Blipblox could be ‘my first synth’ for kids big and small

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This is hardly the first synthesizer for kids that we’ve seen, but the Blipblox device debuting at NAMM 2018 adds a familiar toy-like design and plastic casing. According to its maker, it combines "professional features" like a MIDI input, audio out, unique oscillator modulation schemes and LED lights that sync to the music. It’s intended to let kids as young as three take a turn as music producers, and will "target" a price of $159.

The hook here is that unlike simple keyboards, Blipblox has "a proprietary algorithm that synthesizes completely unique waveforms" so you can create your own soundwave. A studio session demo video gives a better example of the sounds that are possible with this, and it’s not too hard to imagine that if you figure out what each color-coded set of switches is for then you could make some SoundCloud-worthy electronica. And hopefully release it quickly, before your kids take all the studio time for themselves.

Via: MusicRadar

Source: Blipblox

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Lighting that Never Gets Old

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I challenge you to look through the photos of the O/i lighting collection and then come back and read! Ready? GO… How many shape variations are there? If you guessed more than ONE, you’d be… wrong!

The “collection” is based on an optical illusion in which a cube is displayed as a simple zigzag frame. Two of its faces are removed which makes the human eye perceive a variety of different shapes from various angles. Depending on your perspective, you’ll see an entirely different structure and light form! The minimalistic collection does include wall-mounted, table, and suspension versions. Whichever you choose, you’ll never grow tired of it because it’s always changing!

Designer: Ariel Zuckerman

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