Product and Industrial Design are terms that have become interchangeable, especially for those who don’t live and breathe these terms the way we do. Although there are many finer points of distinction between them, the write-up below by Will Gibbons ( Product Designer and Design blogger) simply sums up the similarities and the differences these two fields share. So the next time someone asks you the question of what do you design, do redirect them to this article for better understanding!
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The definition and differentiation of industrial design and product design are debated, confused and sometimes vary given the context in which they’re used. Because many who visit this website may wonder why one term is used rather than the other, we’re going to take a deep dive and hopefully bring some clarity to the topic.
Let’s begin with a macro definition and progress to a micro level. We’ll start with a generic and practical explanation and end up arguing the semantics of the two, which should be fun. Maybe I’ll even ruffle a few feathers along the way. Also, I’ll break up each level of differentiation just to simplify things.
For all intents and purposes, industrial design and product design are the same damn thing! A product designer and industrial designer play nearly identical roles professionally and share virtually the same goals. If you’d like to, go ahead and use the titles interchangeably as the general public doesn’t know the difference.
That said, each connotes a different idea of what the designer does. To many, industrial design sounds more technical and engineering-based. Alternatively, product design sounds more straight-forward and simple… one who designs products. Of course, the connotation of each is totally subjective and depends entirely on the previous experiences of the person you’re talking to.
Now, to draw some distinction, we’ll establish that industrial design is a field of study as well as a career path. Many colleges offer Bachelors and Masters Degrees in industrial design, and when a company wants to hire a designer who graduated from an industrial design program, the employer will advertise an industrial design position. Industrial design programs at schools are often divided into more specialized majors such as automotive, transportation and product design as was the case with the college I attended (CCS). At this level, product design is one of the various occupations an industrial designer may choose to pursue.
Based upon the above, all product designers are industrial designers but not all industrial designers are product designers.
Industrial Design — an Abridged History
Back before many of us were born, objects were hand-crafted and cost much more to produce, which prevented most people from consuming at the level we do today. The industrialization of production made mass-production possible. Mass-production is how a product can be made in high volume at a low cost through a heavily automated process. Think of Henry Ford’s production line, which allowed his factory to crank out vehicles faster than ever before. The same thing happened to household products such as furniture, ceramics, tools, electronics and appliances. Prior to having a process that allowed for such high-volume production the cost per unit and production time of products didn’t matter much. When the mass-production became the goal, cost-per-unit, production time and efficiency surrounding the entire process became key to offering affordable products to the masses.
The need for engineers to optimize this whole process became clear, but lowering the price of a good wasn’t the only way to make a sale. Norman Bel Gedes is often credited with bringing sleek design to products that didn’t need to be sleek and sexy, but the result was that these beautiful products sold! It wasn’t long before the aesthetics of products were considered as important as function at the mass-production scale. Prior to the industrial design era, designers were artists and craftspeople. Primarily focused on creating quality objects that looked as good as they were built, designers weren’t designing for the masses, but were crafting low-production goods that were very expensive.
Now that mass-produced goods could be made, how do you get people to replace items that still worked just fine with newer versions? Designers filled the role of creating incentives for consumers to buy the new mass-produced products by adding features such as improving ergonomics, aesthetics and functionality. They did this through their knowledge of design. In order to increase sales, companies began hiring industrial designers to continually design new versions of the same products and sell them to customers year after year.
Product Design — an Abridged History
Alright, so there isn’t really a distinct history of product design, since separating it from industrial design is impossible. Over the years, designers or companies have chosen to use the term ‘product design’ rather than industrial design as it’s slightly more specific than the vast field of industrial design.
As previously mentioned, product design is a specialized field within the broader spectrum of industrial design. product designers are often hired to design everything except for vehicles. Vehicle design (land, air and water) is a field that has its own traditions and practices and often prefers to hire designers who have specialized in automotive or transportation design. This leaves virtually everything else up to product designers. Today, software or digital products as well as services are often in the territory of product designers. In some cases, product design includes a sub-field of specialists called engineering designers. Given the common goals and roles played by the field of industrial design and product design, using one term instead of the other certainly leads to confusion for some. The field of product design and industrial design do overlap and sometimes the distinction between the two isn’t so clear.
I like to think that product designers are responsible for the design of household and consumer products, whereas commercial products are often designed by specialists such as aircrafts, architects and automobiles. I understand though, that there will always be exceptions.
Some will think I wasted a whole bunch of words trying to distinguish between the indistinguishable. Perhaps. I just wanted to provide some contest to shed light on exactly why there is often times confusion between the two terms, product design and industrial design. The simplest way to bring clarity to an often ambiguous set of definitions is this:
Industrial design is the profession responsible for elevating function and aesthetics to all things manufactured. Product design is one of many niches within industrial design often defined by the kinds of products it designs. Just like a dentist is a specialist within the larger medical field.
The original write up by Will Gibbons published on Medium can be found here.
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