Feelgood Story Of The Day: A Bitcoin Millionaire Abandoned His Lamborghini Huracan In A Ditch

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Bitcoin Millionaire Abandoned His Lamborghini Huracan In A Ditch

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On a day where we reported $190 million in cryptocurrency just up and vanished into thin air, here’s another heartwarming tale about the perils of virtual currency.

As many of you might be aware, the go-to car for crypto millionaires is the Lamborghini Huracan. Why? I don’t know. Maybe it’s because to be one of those people you have to be a douchebag? Just a guess. Probably way off. I do know that they like to show off how little actual money it costs them – like this guy who purchased a $200,000 Huracan for just $115 in real dollars.

So I guess in many of these cases, since the car didn’t really cost them dick, they have a tendency to treat it like it didn’t cost them dick.

Case in point: A $500,000 purple Lamborghini Huracan was found just sitting in a roadside ditch in London a few days ago near the training ground of Tottenham Hotspur. Guess who owns it? A Premiere League player? Nope.

That’s right. A bitcoin millionaire named Michael Hudson, the CEO of Bitstocks.

According to ABC News Australia, Hudson lost control of the car on the single-lane road when it skidded on “standing water.”

Naturally, when someone came to pull the Lambo out of the ditch, Hudson was nonplussed.

“This guy is the calmest guy in the world,” said celebrity car customizer and the man who towed the car, Yianni Charalambous. “Me, I’d be running up and down crying, but this guy is like ‘it’s just a car.”

What a day to be alive, amirite?!

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BEFORE VS AFTER ⁣⁣ ⁣⁣ There’s a silver lining in every dark cloud and a opportunity even in the pits of despair. I promised I will be uncensored, share the bad with the good. This is not a window to a life of perfection but one of continued challenges. I prefer a leadership of example. Good day I’m ok, bad day I’m ok. I’ve educated myself to view all situations with calm, peace & balance. Damage isn’t too bad and I’m sure she will be back on the road soon enough. ⁣⁣ ⁣ ⁣ @y14nny genuinely can now call you a brother 🙏🏽. You came to my rescue with all the solutions prior to me even getting a plan together. Nothing but love and respect brother 👊🏽. ⁣⁣⁣ ⁣ Mainstream media articles are hilarious, apparently I’m on the run 👀😂😂😂. ⁣⁣⁣ ⁣⁣⁣ @carsncrypto #balance #itsjustacar

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This adorable experiment created a real-life Dug the Dog from ‘Up’

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We all remember Dug the Dog, the adorably goofy pup from Pixar’s Up who was able to communicate his thoughts and feelings thanks to some nifty technology. 

Well, now we’re one step closer to such technology being real, thanks to some students at the University of Illinois at Urbana-Champaign. The team explains in the above video how they built the interface, which reads the neural responses of Alma, an adorable golden retriever. They’re then translated and deliver a pre-recorded vocal response. 

How accurate is the device? That’s debatable, to say the least. There’s a mountain of research and debate about how dogs "think" that’s yet to be settled. Still, it’s a neat — and extremely cute — experiment. Read more…

More about Science, Dogs, Culture, and Animals

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Google is sharing a tool to keep your data anonymous from AI

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Today, Google released TensorFlow Privacy, an open-source tool that will help keep your data anonymous, even as AI learns from it. The now-public code is based on differential privacy. That’s what allows Gmail’s Smart Reply to guess what you’re going to say by collecting data from other people’s emails, and at the same time, keeps Smart Reply from revealing any juicy secrets people have typed before.

Differential privacy is not new. In fact, it’s fairly common. Essentially, it makes sure AI cannot encode information that is unique to you and could therefore reveal your identity. Instead, AI only learns from patterns that show up en masse. What thousands of people type into Gmail might become a Smart Reply auto response, but the personal data you enter will never show up in a stranger’s email.

By sharing TensorFlow Privacy, Google hopes developers will add this type of security to other machine learning tools — and maybe even improve on it. To encourage adoption, Google promises TensorFlow is easy to use. It only requires "some simple code changes" and hyperparameter tuning. You can access the tool on GitHub, and if you want to dive deeper, Google has also released a technical whitepaper.

At a time when we know companies (looking at you, Facebook) are mining our data, this type of privacy might leave everyone feeling a little less exposed.

Via: The Verge

Source: Google

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Google is staking its claim in the next big thing after cloud computing with a new line of AI-powered hardware for developers (GOOG, GOOGL)

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  • Google introduced Coral, a line of hardware to help hackers build and experiment with AI-powered gadgetry. 
  • It’s similar in principle to popular minicomputers like the Raspberry Pi, but with some Google special sauce — it uses a custom Google processor, customized for AI, and is designed to run the Google-created TensorFlow AI software.
  • This could help Google spread the word of the already-popular TensorFlow, while also staking its claim in edge computing.
  • Edge computing refers to the concept of putting more intelligence on a device, rather than in the cloud. Indeed, some believe that edge computing could be a larger market than cloud computing.

Google has quietly launched Google Coral, a line of relatively cheap hardware aimed at helping developers experiment with building gadgetry powered by artificial intelligence. 

On its website, Google Coral has product listings for a $150 motherboard, a $75 USB device to bring AI to existing systems, and a $25 camera that slots into the board. The listings were first spotted by the Verge

"Coral offers a complete local AI toolkit that makes it easy to grow your ideas from prototype to production," writes Google in a blog post announcing Coral

In theory, it’s more than a little bit like the Raspberry Pi, the pioneering $35 minicomputer, which is mega-popular among hackers as an easy and cheap way to build experimental hardware and other oddities. 

In practice, the Coral lineup appears to come with lots of Google special sauce.

The processor on the Google Coral developer board is an Edge TPU, a chip specifically designed by the search giant to bring AI to low-powered devices like cameras and home appliances. It’s also designed to run TensorFlow Lite, a version of Google’s very popular open source AI framework designed, again, for low-powered devices. 

It’s important to note that these devices aren’t actually much good at training AI algorithms — as the Verge notes, you’ll need much more powerful hardware for that. Rather, these are good for putting those algorithms to work, and helping gather the real-world data to refine them.

And this may be the real significance of Google Coral, as the company looks to stake its claim in so-called edge computing, the market that many industry insiders believe could be bigger than the cloud. 

Read more: The CEO of Hewlett Packard Enterprise tells us why the company is ‘under-appreciated’ and how it can beat Amazon in a market that’s bigger than cloud computing

The big idea behind edge computing is to bring more intelligence to devices like phones, TVs, appliances, factory robots, and even self-driving cars and other vehicles. While the cloud brings unprecedented levels of supercomputing power to anything with an internet connection, there’s a serious latency problem; you don’t want your self-driving car waiting to get a response from the server while it figures out whether to stop at a traffic light.

The solution, then, is to give the device (or car, or robot) enough computing power to make decisions on its own. The massive processing power of the cloud can help formulate, analyze, improve, and generally fine-tune the algorithm, while the device itself has enough AI to run the algorithm quickly and accurately. 

Hack away and spread the gospel of TensorFlow

Cloud players like Microsoft Azure and Amazon Web Services both already have their own plays for edge computing, while legacy companies like Intel and Hewlett Packard Enterprise see the opportunity to gain ground after largely losing out in cloud computing. Indeed, Intel offers its own cheap AI hardware to developers.  

For Google’s part, TensorFlow and its Lite variant — open source projects that are free to use — have basically become the standard software for powering artificial intelligence, with the Facebook-created PyTorch as its primary competition. In mid-2018, Microsoft even bought a startup powered by the Google-created TensorFlow.

On Wednesday, Google also announced that TensorFlow had been downloaded 41 million times as of November, and that TensorFlow Lite is running on 2 billion phones and other mobile devices. Google itself uses TensorFlow Lite to run the Google Assistant, Google Photos, and even Google Search on phones.

Which is a very long way to come back around to Google Coral. By reaching out to developers with tools that make it relatively cheap and easy to hack away at new hardware projects, it could very well spread the gospel of TensorFlow and the Edge TPU. 

That’s good for Google in the long haul, because while TensorFlow might be free software, Google Cloud offers developers plenty of services for powering these devices on the backend. Indeed, Google says in its blog entry that Coral is made to integrate nicely with Google Cloud’s internet of things (IoT) backend services. 

That, in turn, only stands to boost Google Cloud’s reputation as the best place to run TensorFlow apps, which could help it build its credibility in both AI and edge computing — a plus as it pushes against the leading Amazon Web Services and second-place Microsoft Azure clouds. 

It’s a playbook that’s worked for Google before: Kubernetes, a very popular open source tool for managing large-scale cloud infrastructures, became a cloud standard because developers love it so much. If developers come to love Google Coral, too, it could make Google Cloud a more attractive place for developers in the next big thing.

Meanwhile, Google’s rivals are doing their own kinds of outreach to AI developers. Microsoft recently resurrected the Xbox’s failed Kinect accessory as a $400 AI-powered camera for developers, while Amazon is letting developers program their own self-driving toy cars

SEE ALSO: VCs say these 19 startups for open-source software developers will blow up in 2019

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Jeff Bezos hinted that Elon Musk ‘should go live on the top of Mount Everest for a year’ if he wants to populate Mars

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  • Jeff Bezos, the founder of Amazon, recently gave a private talk about his aerospace company Blue Origin.
  • Bezos said he wants to use Blue Origin to help move heavy industry into space, "protect this planet," and prevent a resource-limited "civilization of stasis."
  • However, he also challenged the idea of settling on Mars — the core goal of SpaceX, the rocket company run by Elon Musk.
  • "Go live on the top of Mount Everest for a year first and see if you like it, because it’s a garden paradise compared to Mars," Bezos said.

During a recent talk, Jeff Bezos, the billionaire founder of Amazon, expanded on his grand vision of settling space.

But in doing so, he also pooh-poohed the main goal of perhaps his biggest rival: Elon Musk, who founded the rocket company SpaceX. In particular, Bezos indirectly critiqued Musk’s lifetime goal of colonizing Mars.

"We have sent robotic probes now to every planet in this solar system, and this is the best one," Bezos said of Earth. "My friends who want to move to Mars? I say, ‘Do me a favor, go live on the top of Mount Everest for a year first, and see if you like it.’ Because it’s a garden paradise compared to Mars."

He made the remarks during a private lecture last month, which was moderated by Jeff Foust, a senior staff writer at Space News. In the conversation, Bezos focused mostly on his ambitions with his own rocket company, Blue Origin, and his goal of making space a place people could live and work.

"The solar system can support a trillion humans," Bezos said. "Then we’d have 1,000 Mozarts and 1,000 Einsteins. Think how incredible and dynamic that civilization will be."

He acknowledged that scenario is, of course, a long way off. But Bezos said it’s why he founded Blue Origin: The company’s immediate goal is to develop reusable rockets, including a system called New Glenn, to dramatically reduce the cost of accessing space. Such future launch systems could establish a robust and relatively cheap "transportation network" into orbit around Earth, Bezos said.

Once that’s in place, Bezos believes a new era of space entrepreneurship would arrive — something akin to how the internet led to the launch of countless companies.

Read more: Jeff Bezos says he wants to see ‘a Mark Zuckerberg of space’ — and thinks Blue Origin will lead to ‘dorm-room’ entrepreneurship off Earth

But when Foust asked about the steps Bezos thinks are required to populate space with millions of people, the billionaire took the opportunity to indirectly jab at his competition.

Why Bezos thinks people who want to settle Mars should try Everest first

everest dead bodies on trail

Bezos did not name Musk directly when he talked about settling Mars. But the two billionaires have a long-running and fairly well-known rivalry. (Musk often replies to questions about Bezos and Blue Origin with: "Jeff who?")

The audience Bezos addressed in February — an aviation group called the Wings Club — likely knew about this simmering competition, because laughter filled the room after Bezos’ dismissive remarks.

Leading up to the Mars-Everest comparison, Bezos said the following:

"I already talked a little bit about unleashing entrepreneurialism in space, and that is really critical. If you look even further beyond that, or ask a big question, ‘Why do we need to go to space? Why do humans need to go to space? What’s that all about?’ I think that is a very useful question to ponder.

"My answer is a little different from the answer that I think you hear sometimes more commonly. One thing I find very un-motivating is the kind of ‘Plan B’ argument, where the Earth gets destroyed, where you want to be somewhere else."

That, too, was a reference to a vision Musk has described. Using SpaceX, Musk says he hopes to settle Mars as quickly as possible in order to figuratively "copy" the human race onto a backup drive — just in case anything horrendous befalls our civilization on Earth.

SpaceX, which declined to comment on Bezos’ recent talk, is also working to establishing lower-cost space transportation. Its Falcon rockets have already disrupted the space-flight industry, and the company is developing a fully reusable vehicle called Starship. Musk’s plan is to send about 100 people and 150 tons of cargo to Mars at a time on that system starting around 2025.

He hopes to permanently and sustainably settle the red planet sometime in the 2050s.

But as Bezos pointed out, Mars would not be a nice place to live at all. It’s also why he called Mt. Everest "a garden paradise" compared to the red planet.

Read more: Life in a bubble: How we can fight hunger, loneliness, and radiation on Mars

Mars is about 158 million miles from Earth, and its atmosphere is roughly 1% as dense as Earth’s at the surface. That makes the planet a veritable vacuum chamber — spacesuits would be required for any journey outside. At the top of Mt. Everest, by comparison, air pressure is about 33% of what it is at sea level. That’s still enough to get by without a spacesuit, though supplemental oxygen is usually required.

It’s also far colder on Mars, with the average global temperature being -81 degrees Fahrenheit. At the summit of Everest, the average temperature is between 0 degrees and -17 degrees.

There’s also the issue of radiation exposure on Mars. If a person were to spend a year on the red planet’s surface, they would receive about 234 millisieverts (mSv) of radiation exposure. That’s nearly five times higher than a radiation worker’s annual safe exposure limit. Spending a year on Mt. Everest, by contrast, would deliver an extra 6 mSv per year.

Extended radiation exposure brings a risk of cancer, and could also lead to eye cataracts, nervous system damage, and problems with attention and memory.

But Bezos and Musk’s visions aren’t so different yet

spacex bfr mars spaceship moon base 2

Despite the friction between Musk’s and Bezos’ visions of humanity’s future in space, their immediate goals are the same: Both want to settle the surface of the moon.

"We should have a base on the moon, like a permanently occupied human base on the moon, and then send people to Mars," Musk said after the first launch of SpaceX’s Crew Dragon spaceship. "That’s what we should do."

Bezos said something similar in 2017, according to The Washington Post: "I think that if you go to the moon first, and make the moon your home, then you can get to Mars more easily."

But after settling on the moon, Bezos thinks it makes more sense to focus on populating the space around Earth. That’s safer, he has said, because it’s closer to home if any problems arise.

He also envisions energy generation and heavy industry moving into space, which would turn Earth into a realm of residences, parks, and light industry.

"We want to go to space to protect this planet. That’s why the company’s named Blue Origin — it’s the blue planet that’s where we’re from," Bezos said. "But we also don’t want to face a civilization of stasis, and that is the real issue if we just stay on this planet — that’s the long-term issue."

He added: "Everybody on this planet is going to want to be a first-world citizen using first-world amounts of energy, and the people who are first-world citizens today using first-world amounts of energy? We’re going to want to use even more energy. A life of stasis would be population control combined with energy rationing … And that to me doesn’t sound like a very exciting civilization for our grandchildren’s grandchildren."

For his part, Musk does not deny the risks of reaching for Mars, and often remarks on its peril.

Read more: To survive on Mars, we need a ‘technology that replaces what the Earth does.’ This tube might be NASA’s best hope.

"The first journey to Mars is going to be really very dangerous. The risk of fatality will be high. There’s just no way around it," Musk said in 2016. "It would be basically: Are you prepared to die? And if that’s ok, then you’re a candidate for going."

But in Musk’s line of thinking, such a risk is worth it to potentially galvanize people into leaving Earth.

"I think it would be the most inspiring thing that I can possibly imagine," Musk said of a crewed Mars mission. "Life needs to be more than just solving problems every day. You need to wake up and be excited about the future, and be inspired, and want to live."

SEE ALSO: ‘This is more than just a landing’: Why China’s mission on the far side of the moon should be a wake-up call for the world

DON’T MISS: Jeff Bezos nearly died starting his rocket company Blue Origin — here’s what happened

Join the conversation about this story »

NOW WATCH: SpaceX just launched the first private moon mission and it marks a new phase in space flight

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Clari platform aims to unify go-to-market operations data

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Clari started out as a company that wanted to give sales teams more information about their sales process than could be found in the CRM database. Today, the company announced a much broader platform, one that can provide insight across sales, marketing and customer service to give a more unified view of a company’s go-to-market operations, all enhanced by AI.

Company co-founder and CEO Andy Byrne says this involves pulling together a variety of data and giving each department the insight to improve their mission. “We are analyzing large volumes of data found in various revenue systems — sales, marketing, customer success, etc. — and we’re using that data to provide a new platform that’s connecting up all of the different revenue departments,” Byrne told TechCrunch.

For sales that would mean driving more revenue. For marketing it would it involve more targeted plans to drive more sales, and for customer success it would be about increasing customer retention and reducing churn.

Screenshot: Clari

The company’s original idea when it launched in 2012 was looking at a range of data that touched the sales process such as email, calendars and the CRM database to bring together a broader view of sales than you could get by looking at the basic customer data stored in the CRM alone. The Clari data could tell the reps things like which deals would be most likely to close and which ones were at risk.

“We were taking all of these signals that had been historically disconnected from each other and we were connecting it all into a new interface for sales teams that’s very different than a CRM,” Byrne said.

Over time, that involved using AI and machine learning to make connections in the data that humans might not have been seeing. The company also found that customers were using the product to look at processes adjacent to sales, and they decided to formalize that and build connectors to relevant parts of the go-to-market system like marketing automation tools from Marketo or Eloqua and customer tools such as Dialpad, Gong.io and Salesloft.

With Clari’s approach, companies can get a unified view without manually pulling all this data together. The goal is to provide customers with a broad view of the to-to-market operation that isn’t possible looking at siloed systems.

The company has experienced tremendous growth over the last year leaping from 80 customers to 250. These include Okta and Alteryx, two companies that went public in recent years. Clari is based in the Bay area and has around 120 employees. It has raised over $60M. The most recent round was a $35 million Series C last May led by Tenaya Capital.

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Teach Your Kids the Difference Between Danger and Risk

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For part of my childhood, from about 9 to 13 years old, I lived in a house with a creek just beyond its backyard. I’d go down to my friend’s house on the corner and we’d “creek-walk” our way up the street and around our neighborhood.

Sometimes we stuck to the banks of the creek; sometimes we’d walk in the water, up and around the corner until it got deeper and deeper. When we reached the point where the water came up to our necks, we’d turn and wade our way back home.

Most of us have stories like this from our childhood. And yet by today’s standards, some might consider it downright neglectful to let a couple of 11-year-olds roam in and around a body of water without supervision. Of course, it wasn’t considered neglectful then, in the 1990s, so why might it be now? Was something about our exploration inherently dangerous? We knew to never go down into the creek after a rainfall, when it would turn into something more closely resembling a rushing river. We never explored at dusk or by ourselves; we always stuck together.

There were risks, though. We often came home with bumps, scratches and bruises from stepping on too-sharp rocks in the summer or slipping on ice in the winter. Neither of us were strong swimmers, so if we’d ever gotten cocky and ventured a little too far, things might have gotten dicey. But for the most part, we knew our limits and we stuck to them.

Danger versus risk

Call it “helicopter parenting” or being “overprotective,” but parents now are tending toward not only protecting their kids but actively attempting to prevent any harm from befalling them. There is a difference, though, between handing over a pack of matches and telling a kid he can play with them and teaching him how to safely build a fire. One is dangerous; the other is risky.

For something to be dangerous, it doesn’t just have the potential to inadvertently result in some kind of harm; it is likely to end in harm. To choose to do the dangerous thing is often reckless. Or, as my son’s martial arts teacher says, it would be stupid. “Tell your friends you’re not jumping off the cliff because jumping off cliffs is stupid,” he says.

Trying to cross a neighborhood side street? Eh, there’s always a bit of risk involved, so we learn to look both ways before we cross. It’s still not foolproof, but crossing side streets is a thing we have to do sometimes, so we learn to do it as safely as possible. (Trying to cross the freeway, however? That would be stupid.)

Child development specialist Rebecca Weingarten tells Today’s Parent that parents should first think about what makes something risky for your child given your particular circumstances:

What is risky in Brooklyn, New York, on a Saturday night isn’t the same as what’s risky in rural Louisiana. “You have to find what works for you,” says Weingarten. “It won’t—and shouldn’t—look like everyone else’s.”

Look for ways to teach your kids that taking a risk—and sometimes experiencing a negative outcome—is not only part of life, it’s actually okay. Find areas where you and your kids are both comfortable with taking a little risk and then model good judgement. Show them how to safely chop vegetables with the sharp knife, for example. Let them slide the cake into the hot oven. Show them how to look for and test out sturdy branches when you’re climbing a tree.

Weingarten says to focus on doing things with our kids rather than for them.

A lot of times, we don’t even realize that we’re doing things for our kids. It starts at a young age, like holding their hands across a balance beam or trying to shield them from disappointment. “Let kids try things on their own and rebel a little,” says Weingarten. “This is how they learn about themselves.”

When my son was 2 years old, we took him to the Maryland shore for the first time. The first time the water touched his toes, it was clear that he was hooked. At first, he’d stand at the edge where the water could barely reach him, clinging to a grown-up’s hand. But as each year went by, there was less hand-holding and more jumping and splashing into waves.

His father and grandfather, who’ve been swimming at the same shore since they were his age, talk to him about how to watch the waves and turn your body this way to brace yourself or that way to dive into them. He gets knocked over. He goes under and comes up sputtering. And every time it happens, he learns a little something and gets his feet under him a little bit steadier.

Swimming in the ocean will always be risky, no matter how strong of a swimmer he becomes. But, for him, it won’t be dangerous.


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Trying To Catch Up On Sleep Over The Weekend Is Killing Us Dead

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Sleeping Too Much Is Bad

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If there is one aspect of life that seems to get in the way of a good time more than anything else, it is the fact that we, as humans on borrowed time, must occasionally get some sleep in order to function without hallucinogenic repercussions – and not the right kind either. But we’re born and bred hell raisers, at least those of us who let our balls do the talking, so getting the recommended eight hours of sleep per night pretty much means having to chop the head off the old trouser snake (metaphorically, of course) long before it is ready to go down for the count. This often translates to a next to non-existent social life, which means a man can be forced to endure the dull and drab nature of the daily grind (day in and day out) without so much as a random blow job in the alley of his local bar to get him through to the next day. Oh, the humanity!

So we burn that candle at both ends. We go to work and, after the day is done, we drink ourselves numb in our friendly neighborhood watering hole, hoping and praying that some sex-starved love Muppet will walk through the door and utter the words, Buy me a drink or two, bad boy, and I’ll show you how I got the nickname Badger Taint! But it’s a numbers game, this life, so getting forty winks (or even twenty) doesn’t really enter into the equation – like fucking never.

Most guys are of the mindset that if they pour it on all week long, sliding by on a couple hours of rest each night, that they’ll just use the weekend to make up for the loss. Although this might sound like a solid approach to L-I-V-I-N’, it turns out that embracing the sleep when I’m dead lifestyle is giving us a savage beat down.

A recent study published in the latest journal Current Biology shows that people who grind it out Monday through Friday and then try to make up for lost sleep over the weekend are more likely to eat like shit and develop serious health issues. Why are we not surprised? To come to this conclusion, researchers with the Sleep and Chronobiology Lab at the University of Colorado Boulder examined a group of healthy individuals between the ages of 18 and 39 and put them through various sleep routines. Some were allowed to sleep for nine hours a night, while others were restricted to five hours or less. However, on the weekends, all of the participants were allowed to rest as much as they wanted. But come Monday, they were put through the ringers of limited sleep again.

This schedule wreaked havoc on some.

Researchers found that the sleep-deprived groups were eating more and gaining more weight than the groups allowed to bed down for a reasonable amount of time. These piss-poor eating habits caused issues with insulin sensitivity, which researchers say is the first warning sign of diabetes.

Lead study author Kenneth Wright calls the effects “social jetlag,” whereby the disruption of a person’s sleep cycle brings about nasty health problems that could rear their ugly heads later down the road.

This means while raising hell throughout the week and playing catch up on Saturday and Sunday might be a good enough strategy for now, but there may come a time when your body pays you back like a motherfucker.

“I think people feel that they can be machines during the week and then become human on the weekends,” Azizi Seixas, a sleep expert and assistant professor at the New York University School of Medicine, told NBC News. “Sleep isn’t a math game, you can’t balance it out. Your body needs a schedule for a reason. This demonstrates the importance of having a regular sleep schedule.”

But the reality is life is short. We use this cliché as an excuse for throwing caution to the wind and just having the best time we can while there is still time to do it. So, even if science was reporting that sleep deprivation would eventually cause our dicks to shrivel up and fall off, it wouldn’t be enough to inspire young, horny men to blow off the possibility of drunken sexual experiences in exchange for more sleep. That’s never going to happen. None of these fuckers think they’re going to live to see forty anyway!

The good news is, making up for lost sleep is a totally legit approach to combating a hell-raising lifestyle, according to Harvard University.

Researchers there say that if a person loses 10 hours of sleep during the week, they can squeeze in an extra three or four hours over the weekend and be good to go. If a person has spent decades disregarding sleep, recouping that loss is going to take more than just a weekend in bed. Experts say for the really burned out individual, taking a vacation is probably a good move. But rather than staying up to all hours drinking and trying to get laid, get as much as 12 hours of sleep per night.

Once a person has hit the old reset button, Harvard suggests getting into a more structured sleep routine. A person can do this at 24-years old, or they can wait until they can wait until they’re old, overweight and their balls are dragging the ground. Pro Tip: The later you wait, the more stories you’ll have to tell.

Our advice is to have as much fun as possible before it all comes to a screeching halt. And that’s going to happen, sooner or later, we hate to tell you. So, live now, pay later – it’s the American way! Of course, you might want to make sure your health insurance coverage is top notch before it gets too late in the game. Colostomy bags, rascal scooters, and those walkers with tennis balls on the legs, all of that shit that you’ll need if cirrhosis of the liver or something else doesn’t kill you first is super expensive!

*****

Mike Adams is a freelance writer for High Times, Cannabis Now, and Forbes. You can follow him on FacebookTwitter, and Instagram.

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Romeo Doneza: A Self Described Funny Guy Shooting Street Photography

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Romeo Doneza began his journey in street photography back in 2012. Like many, he fell into the genre, soon after finding himself needing to get his fix in order to be able to function in the normal world. He was first practising his craft with a group named Filipino Street Photography, based in California. It was during their long photo walks in downtown LA that he, in his words, “ became entirely hooked with this genre”.

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Dick’s Sporting Goods used Facebook to automatically serve different ads to different people — driving $10 million in incremental sales during the holiday season

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  • Dick’s Sporting Goods used Facebook to drive 100,000 additional purchases and $10 million in incremental sales during the holiday season in 2018.
  • The retailer used dynamic ads and store sales optimization on Facebook to target ads to people.
  • The brand used Facebook conversion lift studies to measure its holiday 2018 campaign, showing ads to a test and control group to understand the impact.

Big brands are getting smarter about how they advertise online — and they’re starting to see better results.

Dick’s Sporting Goods relied on automated merchandising on Facebook during the holiday season in 2018, leading to 100,000 incremental purchases and $10 million in incremental sales.

Facebook shared the results of Dick’s campaign with Business Insider ahead of publishing a blog post to coincide with the retail conference Shoptalk about how retailers can create frictionless experiences for consumers.

The retailer used dynamic ads and store sales optimization, a product that Facebook describes as using machine learning to show ads to people who are most likely to buy in-store.

With the dynamic ads, Dick’s showed specific products to people who were most likely to be interested in them. For example, mothers were shown ads with gifts for children.

"We grew up as a traditional retailer sending circulars out in direct mail pieces and doing television and radio," said James Keaney, director of digital marketing at Dick’s Sporting Goods. "But Facebook is somewhere we can speak to consumers on all levels of the customer journey." 

Dick’s Sporting Goods initially started using Facebook to grow awareness, targeting a wide audience with a range of Facebook’s ad products and ad creative that was brand-focused.

Screen Shot 2019 03 04 at 9.17.12 AMAs the retailer tried to get customers further down the path to purchase, the ads became more product-focused. It used units such as Carousel ads to show a range of products and Local Dynamic Product ads that showed where the nearest Dick’s store was, for instance.

In the final stage, the brand used dynamic ads, which essentially retargeted people with ads for products they had already seen.

One of the biggest benefits Dick’s got from Facebook was using its third-party data to broaden its reach, said Keaney.

"We’re seeing a lot of success in using Facebook as a prospecting channel," he said. "We can cast a wide net and reach a lot of people that haven’t shopped with us in a long time or a lapsed customer or someone that’s never shopped with us before."

The retailer used Facebook conversion lift studies to gauge the ads’ impact on people’s propensity to shop at Dick’s after seeing the ads.

During the holiday campaign, Dick’s shifted its budget to focus on reaching people who had visited its site and retargeted them with ads designed to get them to purchase.

Such ad tracking that measures incremental returns on a given advertising campaign, using test and control groups, is growing more common among marketers. Airbnb and eBay have also run incrementality studies. 

Read More: Big marketers like Airbnb and eBay are using Facebook to see which ads are a waste of money

For Facebook, these studies are a way to show its vast data can drive tangible business outcomes for advertisers, like sales. Brands, on the other hand, can use ad tracking to calculate lifts in ad performance and justify marketing spend on a given campaign or channel.

"Through testing, we found that customers who were previously exposed to our TV ad had comparable ROAS (return on ad spend) to the lookalike audience we had been using," said Keaney. "This supported us using Facebook as a full-funnel platform."

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