Marketing


6
Feb 12

OK Go Plays 1,000 Instruments With a Car in Stunning New Video

The band OK Go is known for its imaginative and original videos, and its latest, for “Needing/Getting”, is no exception.

This time the folks from OK Go played the instruments used in the song – with a car.

They outfitted a Chevy Sonic with retractable pneumatic arms, and then drove it around with the arms hitting more than 1,000 actual instruments posted on the side of the road in a desert near Los Angeles.

What makes the entire project really amazing (and a bit crazy) is the fact that the entire stunt was not only about the visual side of things: the instruments were actually producing sounds.

For example, “each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck,” says the band in the video description on YouTube.

The video took four months of preparation and four days of shooting and recording, and parts of the video were used in Chevrolet’s Chevy Sonic ad, which premiered during the Super Bowl Sunday.

Previous OK Go projects include an interactive HTML5 video, done in cooperation with Google, and a new version of the Muppet Show theme, filmed with characters from the show.

Article source: http://feeds.mashable.com/~r/Mashable/~3/h4md0gtBh9g/


6
Feb 12

Torrent Search Engine BTJunkie Voluntarily Shuts Down

BitTorrent indexing engine BTJunkie has decided to shut its doors after 7 years of service.

“This is the end of the line my friends. The decision does not come easy, but we’ve decided to voluntarily shut down. We’ve been fighting for years for your right to communicate, but it’s time to move on. It’s been an experience of a lifetime, we wish you all the best,” says a message posted on the front page of the site.

Founded in 2005, BTJunkie was one of the most popular torrent indexing engines on the web.

The decision to shut down the site comes shortly after founder and six employees of file hosting service Megaupload were arrested on charges of piracy and money laundering. If found guilty, the accused are looking at a maximum 20 years prison sentence.

In an interview with TorrentFreak, the site’s founder, who remains unnamed, said that recent legal action against Megaupload and other file-sharing services was one of the reasons behind the decision to shut down the site.

Nevertheless, he still sees a future for BitTorrent sites. “The war is far from over,” he said.

[via BTJunkie.org]

Article source: http://feeds.mashable.com/~r/Mashable/~3/mXtquj4Tjm8/


6
Feb 12

The 5 Best New Apps This Week


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With about 500,000 apps in the Apple App Store and an estimated 300,000 apps in the Android Market, finding the gems among the virtual haystack can be full-time job. The good news is that it’s our full time job.

We’ve trekked through the overly frivolous, the ugly and the downright impractical in our search for these five recently launched apps worth downloading in the slideshow above.

We hope you enjoy this week’s top picks. They include new takes on mobile video, food searching and children’s books. There’s also an app that lets you access your entire photo library from your phone and another that will automatically tag your photos with the subjects’ names.

Article source: http://feeds.mashable.com/~r/Mashable/~3/Wba9QmC8iu0/


2
Feb 12

Groundhog Phil Says ‘WTF’ to Groundhog Day [INTERVIEW]


In a hard-hitting interview (sarcasm), I dug up some exclusive responses from Groundhog Day‘s world famous critter, Punxsutawney Phil.

Twitter account @GroundhogPhil, which has 4,400 followers, reveals how he really feels about the Feb. 2 holiday and even trash talks fellow Twitter animals, including Bronx Zoo Cobra and NYT Sexy Chicken.

Don’t believe me? Shame on you. Just read the transcript of our interview below. It’s gold.


QA With @GroundhogPhil


Mashable: How do you actually feel when you see your shadow?

Groundhog Phil: “Do you know what it’s like to be woken up from hibernation with fireworks, dancing junior high girls, and middle-aged men dressed in top hats lip syncing to The B-52′s “Love Shack” on a live web stream broadcast? That actually happened this morning. WTF. It’s all downhill from there. Because: SHADOWS. ARE. TERRIFYING.”

Mashable: How are your relationships with other animals on Twitter?

Groundhog Phil: “Escaped zoo cobras cannot predict weather. Sexy NYC chickens cannot predict weather. Squirrels, cats and raccoons cannot predict weather. Why waste my time slumming with those losers? Groundhogs are clearly an evolved species.”

SEE ALSO: Interview With A Sexy Chicken | 10 Best Spoof Accounts

Mashable: What secrets lie beneath the ground?

Groundhog Phil: “There are these secrets about hibernation we try not to talk about. Like where all the turds go. Let’s just say you shouldn’t do any deep digging around your yard until early spring..”

Mashable: What do you hope to accomplish with your new Twitter account?

Groundhog Phil: “I’ve learned humans are extremely emotional about this prognostication thing. A quick Twitter search for “groundhog + kill OR murder” turns up an alarming number of unbalanced individuals who place an extraordinary amount of weight on the predictions of a giant rodent.”

Mashable: Anything you would like to add, stinker?

Groundhog Phil: “I’d just like to thank all the Punxsutawney Phil fans who have shunned science, put their faith and energy into a weather-forecasting groundhog, and most importantly, destroyed any credibility actual meteorologists maintain by making them report my predictions as actual news each year. Who’s the evolved species now, chumps?”


NOTE: Greg Swan, a PR social marketing strategist at Weber Shandwick, manages the 4-year-old @GroundhogPhil account. “I was so surprised how easy it was to brandjack Punxsutawney Phil,” Swan told Mashable. “As a digital strategist for big brands in my day-job, I know how important it is for companies, brands and individuals to proactively stake out their online reputation. The account has been retweeted by Good Morning America, Huffington Post and pretty much every social-savvy meteorologist in the country. Every year I offer up the account to the Groundhog Club folks, but they aren’t interested in taking it over. So until then, long live @groundhogphil!”


Bonus: More Animal Madness


The web really, really likes animals, sometimes even more so than media outlets.


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Article source: http://feeds.mashable.com/~r/Mashable/~3/QwmDj2jQa-I/


2
Feb 12

Social Media Has Turned Super Bowl XLVI Teams’ Marketing Upside Down

The explosive growth of social media over the past four years has drastically changed how the Giants and Patriots market themselves and connect with fans compared to the two teams’ most recent Super Bowl trips.

“It’s a whole new world compared to last time,” Nilay Shah, the Giants’ director of digital media, said in an interview.

When the Giants and Patriots reached the Super Bowl in 2008, Twitter barely existed, Facebook had less than 100 million users, and Google+ wasn’t even a gleam in Larry Page’s eye.

Today, Facebook has grown to more than 845 million users, Twitter has become an integral communication tool of the sports and media worlds, and Google+ now claims around 100 million members. Other sharing sites such as YouTube have swelled in popularity too.

“Last time we were here, the social world was still sort of new for us, and our main communication method was email,” Shah said. “We didn’t focus on it a lot back then, but coming back now we knew we had to place a lot of emphasis on it, find a way to incorporate our fans as much as possible and make them a part of the experience.”

The Giants are among professional sports’ most social media-savvy teams. But Fred Kirsch, the Patriots’ vice president of content, said that growing social networks have played a real role in fan outreach and marketing during New England’s Super Bowl run as well.

When the team won the AFC Championship, it decided to run a contest giving away free trips to the Super Bowl for fans who worked in healthcare, law enforcement, the military, firefighting or education. Kirsch said that the team was able to promote the contest effectively in a short time thanks to Facebook and Twitter, gathering about a thousand nominations.

“It made it tough to choose the winners but it was well worth it,” Kirsch told Mashable in an email.

The Giants, meanwhile, have run a number of promotions built entirely around social media. They installed a button on the team website to allow fans to follow more than a dozen players on Twitter before Super Bowl XLVI with one click. They have a player shooting behind-the-scenes footage — but 10,000 new fans have to “Like” the team’s Facebook page to unlock each day’s content. They are even hosting a “Social Media Night” on Thursday, in which a number of players will participate in a live webcast from the team hotel, answering fan questions sent via Twitter and Facebook. Four more players are hosting exclusive Google+ Hangouts, each with five chosen fans who joined their Google+ Circles.

Tyson Goodridge was one of the fans selected for a Hangout with linebacker Mark Herzlich. Goodridge, who works as a social media director for a marketing agency, told Mashable his two young sons wanted to ask what players eat before games, while he wanted to ask what goes through the players’ minds in the moments before the ball is snapped.

“It creates a level of intimacy that is so cool,” Goodridge said. “Anyone can know all his stats, but in this case it’s a private session where he’s not in the locker room. It’s more relaxed, more informal, a chance to know the guy behind the uniform.”

That, said Shah, epitomizes the wealth of new engagement possibilities opened up by social media’s maturation since 2008.

“We’ve always tried to provide the best content possible, but before that might have meant just putting up exclusive-access videos and that was it,” he said. “Now we’re able to give the fans more and make them feel like they have a voice.”


BONUS GALLERY: Who to Follow on Twitter for the Super Bowl XLVI Scoop




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The official account of the 2012 Indianapolis Super Bowl Host Committee is a must-follow for fans going to the game. It will function as one of several channels directing fans to entertainment venues and addressing logistical concerns from the committee’s social meda command center.


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The New York Giants are the “road” team in Indianapolis, and this is the franchise’s official Twitter account.


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The New England Patriots will be the “home” team on Super Bowl Sunday in Indy. Follow this official team account for the stream out of Foxborough.


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Shalise Manza Young is the Patriots beat writer for the Boston Globe. Follow her for the day-to-day on what Bill Belichick is doing to try for a fourth Super Bowl ring with the Patriots.


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Ian Rapoport also reports on the Patriots and NFL, but for the Boston Herald. Following both him and Young will give you a taste of what it’s like to be a local Boston sports fan right now.


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Ralph Vacchiano covers the Giants for the New York Daily News. Follow him for the latest on how Eli Manning and company are prepping for the Pats.


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Garafolo is the Giants beat writer for New Jersey’s Star-Ledger. Between him and Vacchiano, you should have every Giants angle covered.


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Patriots receiver Branch was the Super Bowl MVP the last time the Patriots won it all, in 2005. He’s also very active on Twitter, which is a bonus for fans seeking to add a human element to the game.


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Battista covers the NFL for The New York Times. She’s sure to churn out a couple nice features between now and Feb. 5, her deadline game-recaps are second to none, and she’s also a good follow for real-time Twitter updates.


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Schefter is ESPN’s NFL Insider and his 1.2 million followers dwarf nearly everyone else in sports media and serve as a testament to his continuous steam of breaking news, opinions and scuttlebutt. He’s sure to provide plenty of interesting nuggets from around the league leading up to Super Bowl Sunday.


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Patriots receiver Welker puts up numbers; he’s scored 10 touchdowns so far this year and has nearly 300,000 Twitter followers. His funny, off-the cuff tweets make him worth keeping up with.


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Rosenthal writes about the NFL for NBCSports.com and, like Schefter, will provide a wealth of information from around the league as the NFL heads into its biggest weekend.


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Tuck is a star defensive end for the Giants and will be key to harassing Tom Brady into mistakes and miscues on Super Bowl Sunday. On Twitter, he posts frequently and interacts well with fans.


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Barnwell covers the NFL for Grantland.com, and he’ll surely bring some good and detailed analysis to get fans — with or without a specific rooting interest — primed for Super Bowl XLVI.


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Sports Illustrated‘s senior NFL writer is particularly good about responding to fan questions and comments on Twitter. See if he’ll answer your Super Bowl queries!

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The official account of the 2012 Indianapolis Super Bowl Host Committee is a must-follow for fans going to the game. It will function as one of several channels directing fans to entertainment venues and addressing logistical concerns from the committee’s social meda command center.


The New York Giants are the “road” team in Indianapolis, and this is the franchise’s official Twitter account.


The New England Patriots will be the “home” team on Super Bowl Sunday in Indy. Follow this official team account for the stream out of Foxborough.


Shalise Manza Young is the Patriots beat writer for the Boston Globe. Follow her for the day-to-day on what Bill Belichick is doing to try for a fourth Super Bowl ring with the Patriots.


Ian Rapoport also reports on the Patriots and NFL, but for the Boston Herald. Following both him and Young will give you a taste of what it’s like to be a local Boston sports fan right now.


Ralph Vacchiano covers the Giants for the New York Daily News. Follow him for the latest on how Eli Manning and company are prepping for the Pats.


Garafolo is the Giants beat writer for New Jersey’s Star-Ledger. Between him and Vacchiano, you should have every Giants angle covered.


Patriots receiver Branch was the Super Bowl MVP the last time the Patriots won it all, in 2005. He’s also very active on Twitter, which is a bonus for fans seeking to add a human element to the game.


Battista covers the NFL for The New York Times. She’s sure to churn out a couple nice features between now and Feb. 5, her deadline game-recaps are second to none, and she’s also a good follow for real-time Twitter updates.


Schefter is ESPN’s NFL Insider and his 1.2 million followers dwarf nearly everyone else in sports media and serve as a testament to his continuous steam of breaking news, opinions and scuttlebutt. He’s sure to provide plenty of interesting nuggets from around the league leading up to Super Bowl Sunday.


Patriots receiver Welker puts up numbers; he’s scored 10 touchdowns so far this year and has nearly 300,000 Twitter followers. His funny, off-the cuff tweets make him worth keeping up with.


Rosenthal writes about the NFL for NBCSports.com and, like Schefter, will provide a wealth of information from around the league as the NFL heads into its biggest weekend.


Tuck is a star defensive end for the Giants and will be key to harassing Tom Brady into mistakes and miscues on Super Bowl Sunday. On Twitter, he posts frequently and interacts well with fans.


Barnwell covers the NFL for Grantland.com, and he’ll surely bring some good and detailed analysis to get fans — with or without a specific rooting interest — primed for Super Bowl XLVI.


Sports Illustrated‘s senior NFL writer is particularly good about responding to fan questions and comments on Twitter. See if he’ll answer your Super Bowl queries!


Article source: http://feeds.mashable.com/~r/Mashable/~3/KrwpnYHn9I4/


2
Feb 12

ADzero Smartphone Is Carved Out of a Solid Block of Bamboo [VIDEO]

Kieron-Scott Woodhouse was fed up with cellphones all looking alike, so he took the matter into his own hands, building his own brand of smartphone out of a solid block of organic bamboo.

The 23-year-old design student at Middlesex University in the UK created a design concept for the ADzero Android phone, posted it on a website, and soon it was spotted by investors who helped him bring the project to reality.

As you can see in the video, not only is the ADzero phone a beautiful work of finely crafted art, but it’s made of sustainable materials. The fast-growing bamboo takes just four years to grow. Woodhouse says it’s durable as well. According to Woodhouse, that bamboo is “just as strong as any kind of plastic.”

The handset has additional niceties on board as well, including a ring flash. Which, if it’s anything like professional ring flashes we’ve encountered, gives your photos smooth, even illumination, especially for close-ups.

The smartphone will be released first in China and the UK. Take a look at the video above, and hear Woodhouse talking about the phone and its unique capabilities for yourself.

[via JustAdZero]

Article source: http://feeds.mashable.com/~r/Mashable/~3/yEBIsnQV-b0/


2
Feb 12

Far Side of the Moon Captured on Video for the First Time

One of NASA’s twin GRAIL spacecrafts has captured a video of Moon’s far side for the first time.

Earth’s tidal forces have slowed down Moon’s rotation so that it always presents one side to us. The other side, although receiving as much light as the front side, is called the far (or, more poetically, dark) side of the Moon, notably giving the name to one of Pink Floyd’s most successful albums.

The far side of Earth’s only natural satellite has been photographed before (by Apollo 16, for example), but there has been no ground exploration there and no video was ever taken.

The GRAIL (Gravity Recovery And Interior Laboratory) project consists of two identical spacecraft orbiting the moon – Ebb and Flow – each carrying a special camera called MoonKAM (Moon Knowledge Acquired by Middle school students.) Thousands of fourth to eighth graders to select areas on the lunar surface to be photographed by the MoonKAM, and the imagery will be sent back to them to study.

“The quality of the video is excellent and should energize our MoonKAM students as they prepare to explore the moon,” said Maria Zuber, GRAIL principal investigator from the Massachusetts Institute of Technology in Cambridge.

In the 30-second video, you can see Moon’s heavily cratered, rough surface; notable sights include Moon’s north pole, the 560-mile-wide Mare Orientale impact basin and, near the bottom of the screen, the 93-mile-wide Drygalski crater.

Image credit: NASA

[via NASA]

Article source: http://feeds.mashable.com/~r/Mashable/~3/KW9uDFTsW4k/


2
Feb 12

What’s Next for The Atlantic Wire

The Daily isn’t the only media entity celebrating its first birthday this month: Atlantic Wire editor Gabriel Snyder is also commemorating his first year at the online news aggregator, which brought in a record-breaking 3.6 million unique visitors in January. With a newly expanded staff, the site is now setting its sights beyond aggregation and toward a 24/7 publishing schedule with more original reporting.

The Atlantic Wire is one of The Atlantic‘s three digital properties, alongside TheAtlantic.com (audience: 10.1 million) and the newly launched TheAtlanticCities.com (audience: 650,000). The Atlantic Wire was established in September 2009 specifically as a tracker of “the biggest opinions and debates as they happen,” allowing The Atlantic to participate in the real-time news conversation of the web for the first time.

“The web is a news medium, and you can’t compete ambitiously on the web if you’re not in the news flow,” says Justin Smith, president of The Atlantic Media Company. “[Before The Wire], TheAtlantic.com’s strategy had been to do next-day analysis. Now we are set up to do that analysis instantly.”

The Wire has expanded its role since Snyder came on board in early 2011, moving beyond opinion aggregation to tackle mainstream news and increase its roster of original content as well. The Wire is also close to becoming a 24-hour operation, something Snyder says he hopes to achieve in the first quarter.

We caught up with Snyder earlier this week to discuss The Wire‘s history and next steps.


QA With Gabriel Snyder, Editor, The Atlantic Wire


You were in print for a long time — first at the Observer, and later at W, Variety and the digital arm of Newsweek. What inspired the move to digital?

Before I came here, I swore I would never work for the web arm of a print publication ever again because it’s such a tricky cultural balance. We had a lot of really talented people [at Newsweek], but there was a bit of a separation of goals within organization. We had trouble getting writers to write for the web; we had to compete [with print] for writers’ time. The Atlantic, on the other hand, has enunciated a digital-first strategy since 2008 and is actually doing it. I can’t think of anyone in the newsroom that isn’t working on the web every day.

And before Newsweek you edited Gawker. How would you compare your experience there to the Wire?

The difficulty of talking about Gawker is that it’s a moving target. What Gawker is today is completely different than it was when I edited it. It’s also completely different from The Atlantic Wire in respect to editorial choices, strategy, size and just about every other metric you can imagine.

So I take it there isn’t a leaderboard?

There is no leaderboard.

Is there pressure to achieve a certain number of pageviews, to use galleries in stories?

There is a lot of pressure, but we’re more focused on uniques than pageviews. We do have a real incentive to grow our audience. The bigger our audience gets, the bigger the site becomes, and the more our parent company is willing to invest in us.

The Wire calls itself an aggregator. Aggregators haven’t been so popular with traditional media.

It’s a false dichotomy. There is no publication nor outlet in operation that doesn’t have some blend of aggregation and original content. There are certainly plenty of opportunities for original reporting, and when we see those opportunities we try to take them. But at the end of the day, it’s about best serving the reader. It doesn’t matter to me if we find a piece of information on another website and we point to it, or we report on it directly. There is no value in us trying to rewrite an AP story. We’re going to do whatever works best, whatever lets us get that information out as fast as possible. I hope that what readers can tell is that there’s something unique about our stories, that we bring some analysis to it. And it’s often about deciding what stories not to publish. We don’t want to add to information clutter people are already experiencing. We want to be a place where you can glance throughout the day and catch up on the news in a few minutes.

How many stories are writers expected to produce each day?

We don’t have quotas in terms of post count, but we do keep an eye on how much they write. Periodically if someone’s post count goes very, very low, that will be a case for discussion. Sometimes there is a compelling reason to spend a full day on one thing.

How do you get your stories? Do you assign or are writers expected to generate their own ideas?

It’s both. I assign, they pitch. The goal is to cover everything that our audience wants to know, or is going to want to know in a couple of hours. Basically each writer has areas that they kind of specialize in, areas we want to focus on that are driven by personal interest. Writers are expected to keep up with their areas. The early morning is definitely the busiest session, and I’m looking to them to identify what’s most important, what matters most in their area right now. To that degree there is some self-assigning. But I’m also going to give them lots of assignments.

TheAtlantic.com is publishing on the web but under different editors. Do you ever risk writing the same story?

We work very independently, and we overlap in surprisingly few places. The Atlantic Wire was conceived as a news engine, and there was a clear difference between what we did and what [TheAtlantic.com] did. The Wire runs on a sort of ‘need to cover’ basis, whereas The Atlantic has a bit more of a ‘want to cover’ attitude. Some days there’s a quirkiness in sensibility that we don’t quite have.

How would you characterize The Wire‘s readership?

I always thought of our readership in three circles. You have the center of your circle, which is the vocal members of your community: your commenters, the people who email you about your typos and your mistakes, what they like and don’t. And then there’s the outermost ring, which is the people who plunk in from search and elsewhere. The trick is to convert those people into becoming regular readers. The middle ring is my favorite, it’s the people who come in through the front door every day, and we put a lot of thought into that experience. Our homepage traffic is at a steady climb and that’s the thing I am most proud of. While traffic is up a little more than 100% altogether, homepage traffic has gone up 250%.

Where does most external traffic come from?

The usuals. Google, Facebook, Yahoo, Twitter, TheAtlantic.com.

Last year you opened up your editing room to your readers by moving it to a public commenting thread, which was seen as a creative step toward editorial transparency. How’s that going?

We kept that up for about a month and I loved it. I think it was healthy for writers, a way to road test their ideas. We had huge success in terms of people who were interested, but the format wasn’t ideal. We just couldn’t host editorial logistical planning discussions [in comment threads]. We wish there was a way to give an audience look-in capabilities into [live chat client] Campfire, to put Campfire on the site. We’re working on it.

In what other ways do you leverage your community?

I don’t know. Everyone is supposed to have ways in which you’re doing that. We do the usual stuff, we have someone who manages Google+, etc. The way you grow a community has to be organic, and that engine takes a while to turn over it. It’s an amazing resource when you have it, but difficult to force it. People need to feel like they’re a part of something. One thing cool we did recently though was a live blog debate in the comments rather in the post. We did it because we wanted a couple of writers to do it. We saw other people take part, some readers chimed in, so we let them live blog with us essentially.

Last time we spoke you said you wanted to turn The Wire into a 24-hour operation. Are you any closer to that goal?

We’re almost there. The only sort of gap is that 8 p.m. to midnight shift. It’s important because we always be a source for news. If something major happens, we want to create the expectation that we’ll have the story, that readers can come to us.

Article source: http://feeds.mashable.com/~r/Mashable/~3/Kuv5kWtf9Qo/


2
Feb 12

Apple Is Now the World’s Third Biggest Phone Manufacturer [REPORT]

Apple has leapfrogged LG to become the world’s third biggest phone manufacturer, an IDC report claims.

According to IDC’s numbers, Apple shipped 37 million units in Q4 2011, which secured it 8.7% market share, behind Nokia’s 26.6% and Samsung’s 22%. Next is LG Electronics, which has narrowly beaten Chinese manufacturer ZTE for the fourth spot.

On a yearly basis, the list looks very similar: Nokia holds the top spot with a 27% market share, followed by Samsung with 21.3%, Apple with 6.0%, LG with 5.7% and ZTE with 4.3%.

Of course, the numbers alone don’t tell the entire story. Nokia has been steadily losing market share in the past couple years, and with the Finnish giant’s boss Jorma Ollila recently warning that Nokia’s progress will be slow throughout a significant part of 2012, Nokia might not sit in the front seat next year.

On the other end of the spectrum, by far the biggest gainer is Apple, which doubled its market share year-over-year thanks to great iPhone 4S sales.

Overall, the phone market has grown 11.1% in 2011, says IDC, down from 18.7% year-over-year growth experienced in 2010. But there’s more good news for Apple, which only produces smartphones: IDC expects “continued double-digit growth” on the smartphone front.

Read IDC’s full report here.

Image courtesy of iStockphoto, veni

Article source: http://feeds.mashable.com/~r/Mashable/~3/FFqllQ2AI9k/


1
Feb 12

Zuckerberg to Self: Stay Focused and Keep Shipping [PIC]

Mark Zuckerberg

Have you been wondering what’s going through 27-year-old billionaire Mark Zuckerberg‘s head as the company he started in his Harvard dorm room eight years ago files for IPO?

You don’t have to wonder — Zuckerberg just shared a picture of his desk at Facebook HQ on his Timeline with a simple message: “Stay Focused Keep Shipping.”

It’s pretty clear what the message means: Zuckerberg is reminding himself to think about his product — the social network that unites more than 800 million people across the world — rather than today’s news from Wall Street, which could make him one of the richest men on the planet.

It’s not surprising that this is what’s going through Zuck’s brain. The Facebook CEO has always valued creating a quality product over his personal cash. He’s known for his low-maintenance lifestyle, despite spending $700,000 on private jet travel in 2011.

From this picture, we can observe a great deal about the Facebook leader: He drinks yellow Gatorade, works on a MacBook Air and eats take out from Styrofoam boxes.

Do you agree with our assessment of Zuckerberg’s Facebook post? What do you think is going on in his head? Let us know in the comments.


Additional Facebook IPO Coverage


Article source: http://feeds.mashable.com/~r/Mashable/~3/zz3WqrupTBc/


1
Feb 12

What Are the Presidential Candidates’ Stances on Important Tech Issues?

The 2012 race for the White House is well underway. During the numerous debates, campaign speeches and addresses, the five remaining presidential candidates have been outspoken about their stances on unemployment, education and foreign policy. But there’s one area they haven’t been very vocal on: technology.

Just where do these presidential hopefuls stand on issues like the Internet, high-speed connectivity and digital innovation? We did a little digging to find out.


Barack Obama


President Obama revolutionized the role that technology plays in campaigning during his 2008 bid for the presidency. His team at the White House continues to find innovative new ways to use tech to connect the president with Americans, like this week’s Google+ hangout.

But does such a technologically-savvy president have a policy agenda to match?

Last month, the Obama administration came down against SOPA (the Stop Online Piracy Act) and its sister bill in the Senate, PIPA (PROTECT IP Act). During a Google+ hangout Monday evening, Obama said that America needs to protect the “fundamental integrity of the Internet as an open and transparent system.”

In 2010, Obama created the Internet Policy Task Force inside the Commerce Department, tasked with reviewing matters of “privacy policies, copyright, (the) global free flow of information, cybersecurity, and innovation in the Internet economy.”

Obama has made increased cybersecurity a priority. “(A) cyber threat is one of the most serious economic and national security challenges we face as a nation” said the president in May 2009. “America’s economic prosperity in the 21st century will depend on cybersecurity.”

In September of last year, Obama signed the America Invents Act, which the administration claims “helps companies and inventors avoid costly delays and unnecessary litigation — letting them focus instead on innovation and job creation.”

On digital infrastructure, Obama issued a National Wireless Initiative in February of last year to bring high-speed wireless access to 98% of Americans within five years. The plan calls for a near doubling of available wireless spectrum for mobile devices and a one-time $5 billion investment in wireless 4G infrastructure for rural areas.

The Obama administration has also attempted to create a more “open and accountable” government on the web. Data.gov allows simple public access to government data, while the White House’s We The People petition platform has generated some substantial responses (Although not all responses have met the satisfaction of users).

And on Space? Obama has said he’s a strong advocate of space travel, but he has laid out less-than-urgent deadlines for NASA accomplishments: a visit to an asteroid by 2025 and Mars sometime in the 2030s.


Mitt Romney


Mitt Romney’s 2012 campaign has clearly studied the technology-in-campaigns playbook of Obama’s ’08 team while updating it and adding some moves of their own. But what’s the former Massachusetts Governor’s stance on the tech issues of today?

Romney called a “very broad law” like SOPA “a mistake” during a CNN Republican debate held before the South Carolina Primary.

“The law as written is far too intrusive, far too expansive, far too threatening to freedom of speech and movement of information across the Internet,” said Romney. “It would have a potentially depressing impact on one of the fastest-growing industries in America, which is the Internet and all those industries connected to it. At the same time, we care very deeply about intellectual content that’s going across the Internet. And if we can find a way to very narrowly, through our current laws, go after those people who are pirating, particularly those from offshore, we’ll do that. But a very broad law — I think that’s a mistake.”

A 2007 book authored by Lisa Ray Turner and Kimberly Field wrote that Romney has previously called for increased investment in technology and tech education.

And on the matter of attracting foreigners to start small business ventures in the U.S. (including tech startups), Romney said in a 2007 interview that he “like(s) the idea of the best and brightest in the world coming here. I’d rather have them come here permanently rather than come and go, but I believe our visa program is designed to help us solve gaps in our employment pool.”

Romney’s space plans aim higher than Obama’s, but they orbit a bit closer to Earth than those of Gingrich. During a CNN debate before this week’s Florida primary, Romney said he’d like to focus investments “here,” meaning Earth. But also said he believes “in a very vibrant and strong space program,” and made a bid for increased commercialization of space travel and exploration.

Mitt’s message struck a chord with some well-known figures in space travel. Gene Cernan (the last man to walk on the moon) and Bob Crippen (the first Space Shuttle pilot) are among the signatories of an open letter supporting Mitt’s space stance and his bid for the presidency.

“Restoring the U.S. space program to greatness will require the leadership, management skill, and commitment to American exceptionalism possessed by only one candidate in this race: Mitt Romney,” reads the letter. “We support Mitt’s candidacy and believe that his approach to space policy will produce results instead of empty promises.”


Newt Gingrich


Newt Gingrich’s recently announced plan to build a colony on the Moon by “the end of (his) second term,” (a statement ambitious on two fronts) has become the subject of much discussion (and some ridicule). Gingrich evoked John F. Kennedy and the Apollo Project when defending his plan during a pre-Florida debate:

“Look at what John F. Kennedy said in 1961: ‘We will go to the moon in this decade,’” said Gingrich. “No American had orbited the Earth. The technology didn’t exist. And a generation of young people went into science and engineering, and they were tremendously excited. And they had a future. The program I envision would probably end up being 90% private sector, but it would be based on a desire to get NASA out of the business of trying to run rockets, and to create a system where it’s easy for private sector people to be engaged. I want to see us move from one launch occasionally to 6 or 7 launches a day because so many private enterprises walk up and say, we’re prepared to go do it.”

But, like Romney, Newt believes America should give more incentives to the private sector of space travel, including “prizes” as incentives.

Newt’s space race aside, where’s his heart on other tech issues?

Gingrich, like the other candidates, came down against SOPA. “If a company finds that it has genuinely been infringed upon it has the right to sue,” said Newt during a recent debate, “but the idea that we’re going to preemptively have the government start censoring the Internet on behalf of giant corporations’ economic interests strikes me as exactly the wrong thing to do.”

In a 2003 book, Newt advocated increased math and science education and increased funding for the National Science Foundation (NSF).

Cybersecurity is also on Newt’s radar, and he said during a recent CNN Foreign Policy debate that he’s worried that it’s “something that we do not talk enough about.”


Ron Paul


The Texas Republican Representative has a strong, focused online following. But does that mean he’s pro-tech?

Overall, Paul opposes attempts by the Federal government to exercise more control over the Internet, and he’s particularly concerned with Internet privacy.

The federal government has no right tracking who uses the Internet and why they are doing so,” said Paul in a 2008 interview.

As a Libertarian and vocal proponent of freedom of speech, opposition to SOPA and PIPA were natural for Paul. Paul was the first of the presidential hopefuls to acknowledge and take a stance on SOPA.

“They want to take over the Internet,” said Paul in reference to the legislation.

Paul has argued in favor of free-market, non-government solutions to providing high-speed Internet access to more Americans. “I believe that this can be best accomplished through deregulation and allowing the free market to work, said Paul. “Federal grants and subsidies will only elevate certain providers while holding back others.”

Paul is against network neutrality. In 2006, Rep. Ron Paul voted against an amendment to the Communications, Opportunity, Promotion, and Enhancement Act which would have included network neutrality in the bill. Network neutrality is the idea that Internet Service Providers (ISPs) should treat all Internet users (and traffic) as equal. Proponents of the idea argue that it’s how the Internet has always worked, while detractors argue that government regulation of the Internet would drive up costs.

Paul feels that increased regulations (like enforced net neutrality) on ISPs would decrease competition and consumer choice.

“The best way to address the concerns of proponents of Net neutrality is to remove government-imposed barriers to entry into the Internet provider market,” said Paul in 2008.

And what of Paul’s plans for outer space? He voted in favor of a bill that promoted the commercialization of space travel and exploration, while he has also warned of the danger of militarizing space.


Rick Santorum


Like the rest of the candidates, former Pennsylvania Senator Rick Santorum came out in opposition to SOPA. However, he was the least repulsed by the legislation’s goals:

“The Internet is not a free zone where anybody can do anything they want to do,” said Santorum during a Republican debate before the South Carolina primary. “I’m for freedom but I’m not for people abusing the law, and that’s what’s happening right now.”

In 1996, Santorum voted in the affirmative on deregulation of the telecommunications industry.

Finally, Rick Santorum lambasted Gingrich’s space plans, stressing instead the need to address economic problems in the U.S.

“The idea that anybody’s going out and talking about brand new, very expensive schemes to spend more money at a time when we do not have our fiscal house in order in my opinion is playing crass politics and not being realistic with the people of this country as to the nature and gravity of the problem,” said Santorum.


To Boldly Go…To The White House


Perhaps as a result of SOPA and PIPA, the tech community is becoming more engaged with the world of politics. As technology becomes more and more a part of everyday life for Americans, the candidates can be expected to address tech issues more frequently as Election Day looms nearer.

Keep following Mashable for the latest on any tech policy-related announcements made by the presidential contenders.

Which candidate do you think is the most “tech-friendly?” Let us know in the comments below.

Image courtesy of iStockphoto, sjlocke; Flickr, Matt Ortega, World Affairs Council of Philadelphia, Gage Skidmore

Article source: http://feeds.mashable.com/~r/Mashable/~3/8SlRwHEO4QE/


1
Feb 12

Only About a Third of Tweets Are Worth Reading [STUDY]

Do you ever wonder how people react when they see your Twitter updates? Odds are, most would fall under the category of “meh,” according to a new study.

Researchers at Carnegie Mellon, MIT and Georgia Tech joined forces to get a sense of how most tweets go over. They created a website called Who Gives a Tweet? that was sort of like a Hot or Not for tweets: Users were promised feedback on their tweets if they agreed to anonymously rate tweets for people they already follow.

Over 19 days in December and January, 1,443 visitors to the site rated 43,738 tweets from 2,014 accounts.

The verdict? Respondents liked 36% of the tweets, disliked 25% and ranked their reaction to the remaining 39% as neutral. “A well-received tweet is not all that common,” Michael Bernstein, a doctoral student at MIT who worked on the project, wrote in a blog post. “A significant amount of content is considered not worth reading, for a variety of reasons.”

Tweets that were part of a semi-private conversation were among the most reviled. Also unpopular: Tweets relating to a mood (“So tired today”) or activity (“Just ate a sandwich.”) On the other hand, sharing information, asking questions of followers and self-promotion, like linking to a story you just wrote (if you’re a journalist) were more likable.

The study’s authors offered a few suggestions for producing better tweets:


Comment


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_1-Junk.jpg

Nobody cares about old news. Twitter is best for sharing breaking news.

Image courtesy of iStock, mgkaya


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_2-Opinion.jpg

Don’t be afraid to add your own opinion to an article you’re sharing. Your followers will appreciate your two cents and it will generate more clicks

Image courtesy of iStock, alum


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_3-Short.jpg

Keep it simple, stupid. There’s only 140 characters for a reason. No need to go off for nearly a hundred tweets in a row a la Kanye West.

Image courtesy of iStock, marekuliasz 


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_4-Symbols.jpg

No need to show off with your knowledge of all the shortcuts. No one really knows what an MT is anyways except for the “Twitterati.” Simple RT’s and hashtags will work — just don’t use them too much.

Image courtesy of iStock, franckreporter


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_5-Sandwiches.jpg

We’re sure it tasted great and the presentation was fantastic, but every single time it just looks like another sandwich to your followers. You might as well be posting pictures of a standard PB and J. Unless your sandwich has a llama head in it, don’t post it.

“Reviewers reserved a special hatred for Foursquare location check-ins,” the blog post notes.

Image courtesy of iStock, cislander


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_6-Length.jpg

Yes, we just told you to not be verbose, but the opposite also applies. Think of yourself as the Goldilocks of tweet length and you’ll be just fine.

Image courtesy of iStock, malerapaso


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_7-Whining.jpg

‘Nuff said.

Image courtesy of iStock, AnitaPatterson


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_8-Mystery.jpg

If you want people to click through, don’t give away the whole story in your tweet. Let your inner headline writer loose.

Image courtesy of iStock, Mordolff


http://www.bentonpena.org/wp-content/plugins/rss-poster/cache/2a84b_9-Celebrity.jpg

Don’t just gossip or provide mundane details of your life. The public thinks you’re interesting; don’t go and ruin that with tweets about the blah moments of your life that sound just like our own

Image courtesy of iStock, NVS_Inc

View As One Page »

View As Slideshow »

Nobody cares about old news. Twitter is best for sharing breaking news.

Image courtesy of iStock, mgkaya


Don’t be afraid to add your own opinion to an article you’re sharing. Your followers will appreciate your two cents and it will generate more clicks

Image courtesy of iStock, alum


Keep it simple, stupid. There’s only 140 characters for a reason. No need to go off for nearly a hundred tweets in a row a la Kanye West.

Image courtesy of iStock, marekuliasz 


No need to show off with your knowledge of all the shortcuts. No one really knows what an MT is anyways except for the “Twitterati.” Simple RT’s and hashtags will work — just don’t use them too much.

Image courtesy of iStock, franckreporter


We’re sure it tasted great and the presentation was fantastic, but every single time it just looks like another sandwich to your followers. You might as well be posting pictures of a standard PB and J. Unless your sandwich has a llama head in it, don’t post it.

“Reviewers reserved a special hatred for Foursquare location check-ins,” the blog post notes.

Image courtesy of iStock, cislander


Yes, we just told you to not be verbose, but the opposite also applies. Think of yourself as the Goldilocks of tweet length and you’ll be just fine.

Image courtesy of iStock, malerapaso


‘Nuff said.

Image courtesy of iStock, AnitaPatterson


If you want people to click through, don’t give away the whole story in your tweet. Let your inner headline writer loose.

Image courtesy of iStock, Mordolff


Don’t just gossip or provide mundane details of your life. The public thinks you’re interesting; don’t go and ruin that with tweets about the blah moments of your life that sound just like our own

Image courtesy of iStock, NVS_Inc


  • Don’t tweet old links.
  • Add an opinion or fact to an ongoing story.
  • Keep it short.
  • Don’t go crazy with the Twitter syntax; limit use of hashtags and @mentions, etc.
  • Don’t tweet about the sandwich you just ate. “Reviewers reserved a special hatred for Foursquare location check-ins,” the blog post notes.
  • Provide context. Tweets that are too short also annoy users.
  • Don’t whine.
  • Tease content. If you want people to click through, don’t give away the whole story in your tweet.
  • If you’re a public figure, provide insights, don’t gossip or provide mundane details of your life.

What do you think? Are there tweets that get under your skin as well? What tips would you offer. Let us know in the comments.

Image courtesy of iStockphoto, SimmiSimons

Article source: http://feeds.mashable.com/~r/Mashable/~3/uNY2KAwjroI/


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