Microsoft is jumping into the marijuana-software business (MSFT)

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Satya Nadella talking

Microsoft
CEO Satya Nadella


Microsoft


Now that marijuana is legal for medical or recreational use in 20
states, there’s a whole crop of IT companies sprouting up to
support this fledgling, but clearly lucrative, industry.

As of Thursday, you can count Microsoft among them, according to
a press release issued by its pot-software partner, a company

called Kind Financial
.

This is the first time Microsoft has done a pot-industry-related
partnership, a
Microsoft spokesperson confirmed
.

Kind makes software that allows cannabis-business owners to run
their businesses while also verifying that they are complying
with all the regulations that govern the trade.

This partnership with Microsoft is to offer governments similar
tools for tracking all the pot companies (from “seed to sale
tracking” as Kind puts it), to monitor that these businesses are
in compliance with the rules.

Remember that in the states where pot is legal, states are often
collecting hefty taxes on sales as well as strictly regulating
who is allowed to grow or sell what, so governments increasingly
need software to help.

Kind will be running this new software for governments in
Microsoft’s cloud, Azure. A spokesperson tells us:

The Microsoft Cloud for Government supports government missions
to regulate and monitor controlled substances and items, from the
Department of Justice regulating tobacco and firearms to a state
regulating legal cannabis. KIND Financial is building solutions
on Microsoft’s cloud platform to help government agencies act in
their governmental capacity.

In the press release, Microsoft’s director of government
solutions Kimberly Nelson also said:

KIND agreed that Azure Government is the only cloud platform
designed to meet government standards for the closely regulated
cannabis compliance programs.

That’s high praise indeed.

Microsoft could not be immediately reached for additional
comment.

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You Only Need $1.275 Million For This Limited Edition Transparent Watch That Takes Three Years To Make

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Greubel Forsey Double Tourbillon 30° Technique sapphire

Ludicrously expensive watch manufacturer Greubel Forsey is now offering a transparent sapphire watch in a carved crystal case for a cool $1.275 million bones. The Double Tourbillon 30° Technique lets you see the movement of its inner workings from every angle, an ability the company is calling the “pinnacle of transparency”.

No metal was used at all in the creation of the dial and case except for the winding pin. The limited edition timepiece will be exclusive to the U.S. market with only eight watches available for sale. Each watch will be individually created by hand over the course of the next three years and has 396 moving parts.

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in Late May, Greubel Forsey sold a watch at an auction for $1.4 million, so, sadly, there’s someone out there rich enough to spend seven digits on something that is free if you just look at your smartphone. I get it. It’s not for telling time. It’s for decoration. Someone might notice the watch and be like, Oh, that’s a nice watch. And then you have to be the asshole who’s like Guess how much.

This is what the guys on that 30 for 30 doc Broke would buy just because. I’d love to see one billionaire buy all eight limited edition watches and wear four on each arm and then try to make it from one end of the ghetto to the other. THAT is a game show I can get behind.

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Now Advertisers Are Watching Your Emoji

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Image: Wendy MacNaughton and Caroline Paul

Once, emoji was just emoji. Now it’s another way for businesses to look into our souls—er, feeds—and see if we might like to buy something. Twitter is rolling out a new feature that lets advertisers target people who have tweeted a specific emoji.

The social network, which hasn’t made revenue despite a decade of trying, is trying to compete in a world where everyone is thirsty for those big advertising dollars. Just this week, Facebook said it would start using location services to track which stores you go into, something Google has been doing for years. Snapchat’s thinking the same thing with new features that allow full-screen video ads between friends’ stories.

The feature works just how you might it might: You tweet a beer emoji and next thing you know, the local craft beer brewery is all up in your mentions asking if you’d like to come in and try their never flavors. Let’s not think too hard about who will be targeting people who tweet the eggplant and peach emojis together.

[Twitter, via Advertising Age]

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