Book Review: ‘Let My People Go Surfing’ (2016)

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Patagonia is a massive outdoor brand nearing $1 billion in annual sales. The revised ‘Let My People Go Surfing: The Education of a Reluctant Businessman’ gives an inside look at the company and founder Yvon Chouinard’s peculiar, inventive mind.

Yvon Chouinard book

In the introductory pages of “Let My People Go Surfing,” Yvon Chouinard looks back with a vivid, condensed autobiography of his early life. He outlines his family’s resettlement from Maine to California, where early adventures forged a burgeoning visionary in the outdoors world.

The start of the book, illustrated with old black-and-white photos, tells of Chouinard’s teenage passion for birds and how he came into climbing via the Southern California Falconry Club. The hobby involved scaling cliffs, on which he honed skills later transferred to the big walls of Yosemite, the mountains of Wyoming, and beyond.

Doug Tompkins and Chouinard in Patagonia, 1992. Photo: Rick Ridgeway
Doug Tompkins and Chouinard in Patagonia, 1992. Photo: Rick Ridgeway

Chouinard created strange homemade clothing for falconry, including stitching on thick leather patches for padding while on rappel in the old-school, rope-over-shoulder style.

He eventually made his own climbing hardware. Hammers and a blacksmith’s forge let him pound pitons from raw iron. He founded and grew Chouinard Equipment Ltd., leading a new movement in “clean” climbing and selling his California-made chocks, carabiners, and ice axes to the world.

Book Review: Let My People Go Surfing

First released in 2006, the new version published by Penguin Books is revised and expanded. For $20, it’s worth a purchase even if you read the first book. Chouinard edited chapters and added loads of new material.

Beyond wild tales of the early days, the book is a business manual of sorts. It outlines Chouinard’s “philosophies” around topics like marketing, management, product distribution, and design.

yvon patagonia book
Patagonia’s Revised Mission: Do Good

Patagonia founder Yvon Chouinard revises his company ethos and takes a hard look at humans’ impact on the planet in an updated edition of his seminal work, Let My People Go Surfing. Read more…

Case studies roll off the pages in lighthearted, first-person narratives. Chouinard shares the ups and the downs from the 1970s onward. He reveals the ad hoc processes and the raw materials Patagonia needed to build its empire (and some that nearly brought it down).

Patagonia is a certified B-Corporation, meaning it is for-profit and legally bound to create a positive impact on society, its workers, and the environment. A chapter at the end is dedicated to the company’s environmental philosophy, which evolved over decades.

Chouinard’s Environmentalism

A conversation on the environment, however, begins long before the book talks business. Threads around sustainability and an effort to cause “no unnecessary harm” stem from early experiences in Southern California, where piton scars on Yosemite walls and polluted, dammed rivers shaped Chouinard’s worldview.

Chouinard in 1972; photo by Tom Frost
Chouinard in 1972; photo by Tom Frost

The company’s latest venture, a business focused on food, is covered in the book’s sections. From fish to bison to beer, Chouinard touts his food division, Patagonia Provisions, as a “new vision of agriculture.”

No doubt, “Let My People Go Surfing” is an amazing marketing piece for Patagonia. But it reads less like a corporate tome and more an honest reflection by a man who’s been around. Grab a copy for its business advice or its far-reaching lens on work and life.

I loved the first pages that recount Chouinard’s early days, brought to life by scenes of weird clothing sewn and gear iron-forged in a shed. Tales of Chouinard leaving work for months at a time to climb cliffs around the world epitomize the outdoors icon.

Chouinard is entertaining and inspiring, a self-proclaimed anti-business businessman with an original, always-evolving outlook on what it means to make money, sell clothing, hike, paddle, climb, and be alive.

–Order a copy of “Let My People Go Surfing.”

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Why You Should Upgrade Your Raspberry Pi

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The hard-working developers behind Raspbian OS, the custom-made Linux distro tweaked for the Pi, have announced a major update called Pixel (short for Pi Improved Xwindows Environment, Lightweight, if you’re wondering). It’s now the default OS offered for download by the Raspberry Pi Foundation, and here’s why you should give it a try.


1) The interface looks fantastic

If you’re a seasoned Pi Raspbian user, you’ll notice the Pixel’s new lick of paint straight away as soon as you boot up. A more aesthetically pleasing splash screen has replaced the technical text strings of yore. Get into the desktop interface and the refreshed look becomes even more apparent, with updated icons and better-looking window bars.

In fact “making things look nicer” is the primary goal of Pixel, which will be reassuring for beginners and those with a phobia of pixelated iconography. The menus have been tidied up to make them look a little less cluttered, and there are now easier-to-understand system icons for undervoltage (a lightning bolt) and overtemperature (a thermometer).


2) It’s easier to use

Want to quickly turn off wi-fi and Bluetooth and save yourself some power? It’s now easier to do thanks to the menu switches in the top right corner. Another small tweak is the extension of window grab handles just outside the boundaries of the actual title bars, making it easier to snag them using the mouse cursor on higher-resolution displays.

The login screen (if you have one enabled) has been streamlined and redesigned too, with your current choice of desktop wallpaper (see below) shown behind the dialog box. What’s more, improvements have been made to a number of the built-in applications on Raspbian, including Scratch (visual programming) and Note-RED (the IoT manager).


3) You get more apps preloaded

If you want to get up and running with your Pi as quickly as possible, you’ll be pleased to know that Pixel comes preloaded with more applications than its predecessor. Programs such as RealVNC for your remote desktopping needs and a new Sense HAT emulator tool for the corresponding add-on board that adds extra features to your mini computer.

The most welcome addition is a Pi-optimized version of Chromium (the open source browser underlying Google Chrome). It’s built to play video content (including YouTube) more smoothly on the Pi’s limited hardware and comes with an ad-blocking extension already installed. Using the web on Pixel should be a much more pleasant experience.


4. There are some stunning desktop wallpapers

Continuing the theme of visual improvements are the new official backdrops arriving with the Pixel update. Okay, maybe desktop wallpapers aren’t the most important part of an operating system, but they certainly don’t do any harm to its look and feel. If you head to the pixel-wallpaper folder on your Pi you’ll find 16 brand new images ready for use.

The images have been generously supplied by Greg Annandale, one of the developers at the Pi Foundation. From the Pi menu go to Preferences then Appearance Settings and click on the folder icon next to the current wallpaper to set a new one. You can alter the size of the system font and the characteristics of the menu bar from the same dialog box.

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‘The Undertaker’ Spotted Recovering From Some Sort Of Medical Issue Based On Recent Pics With Some Fans

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Mark Calaway, or as we all know him The Undertaker, is 51-years-old now and has been wrestling for around 30 years.

And anyone who has followed his WWE career knows, bro has put his body through a tremendous amount of torture, the last time being in a Hell in a Cell match with Shane McMahon at WrestleMania 32 this past April.

So to see him rocking a pair of crutches recently in photos of him and some fans is really not that surprising.

No idea what injury ‘Taker is recovering from, he’s had knee, hip and back issues at various times, but there’s no mention of anything on either his or his wife former WWE champ Michelle McCool’s Twitter.

That being said, Undertaker did promise he would be back, yet again, in a tweet on August 23rd…

Maybe he’s just getting himself cleaned up for that Sting versus Undertaker match that, despite both them being very beat up, I am betting will happen at some point within the next year.

Stay tuned.

H/T Comicbook

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Klymit Two-Person Pad: Camp, Snuggle (And Bounce)

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In theory, a two-person sleeping pad is a soft spot to snuggle up with your hiking lover. We used the Klymit Double V to put this theory to the test.

klymit-double-v-two-person-pad

It was about 2 a.m. when my wife had to answer the call of nature. I know this because there was a sudden deflation under my back, which after several hours of comfortable support, was suddenly grazing the rocky earth ever so slightly.

She returned about five minutes later, a fact I know because there was a little bounce action as she crawled back in the tent and the mattress pressure increased. These are the flaws of a two-person sleeping pad.

klymit-double-v-5

If you can’t handle a little “reminder” that you’re not alone, stop reading now. But if you can handle an occasional interruption, there’s a lot to love in a two-person sleeping pad.

KLYMIT Double V ($130) Review

The Double V is a comfortable pad for two people. I tested it for a couple nights this fall with my wife, and we agreed that we slept well. For me, the pad was great. She felt it was a little too soft and had a little back soreness in the morning as she prefers more inflation – something we could probably achieve fairly easily.

klymit-double-v

The Double V expands on the successful and popular Static V sleeping pad. It’s essentially two Static V’s built together. The design tends to keep users in the center, and at double width this one is pretty much impossible to fall off in the middle of the night.

The two-person pad completely filled the floor of my two-person Sierra Designs tent. This was an odd experience at first. Everywhere on the ground was filled with sleeping pad, so stowing gear required a little more forethought.

klymit static v lite sleeping pad review
Light, Warm, Fairly Priced: Klymit Sleeping Pad Hits Marks

It’s not the lightest sleeping pad on the market, nor the warmest, but the Klymit Insulated Static V Lite sleeping pad hits a lot of important marks. Read more…

But this also means you’ve basically got one big “bouncy castle” to crawl into, and it’s kind of awesome to have a large expanse of padded ground upon which to rest.

Double V Inflation, Storage, Weight

The Double V inflates with the help of its top-rolling storage bag. The bag has a valve on the bottom that attaches to the pad with a snug snap. Once attached, you open the bag large to fill with air, then roll the air into the pad.

klymit-double-v-inflation

It works well, and I was thankful for the system. It took about 10 “rolls” of the bag to inflate the pad, but it would have been a nightmare to blow up with lung power. With the bag, it’s about a two-minute job.

Being a two-person pad, it’s big. The Double V weighs 40.5 ounces (about 2.5 pounds). Even half of that is on the heavy end of acceptable for a sleeping pad when backpacking. With a modest R-value of 1.6, this should be considered a three-season pad for fair weather, and more oriented toward car-camping than backpacking.

The pad easily fits into the oversized storage/inflation sack, which is nice. Still, rolling the extra-large pad is a bit of a chore, and not easy to do perfectly.

Snuggle Pad

If you’re looking to get cozy (or more) in your tent, this thing kind of rocks.

klymit-double-v-4

The pad is comfy, spacious, and allows you to be the big or little spoon to all your heart’s desire. My wife and I are average-size people, about 5’8″ and 5’10” (I won’t mention who’s who), but there seemed to be enough space for those up to about six feet tall.

The pad is 47” x 74” x 3″. At this size, it would make a pretty decent dirtbag bed at ski condos across the mountain states, one that could be stuffed into a pack and carried away once you’ve worn out your welcome.

klymit-double-v-2

Overall, it’s a good sleeping pad and very comfortable for two people. At $130, it’s a good value too, breaking down to $65 per person.

It’s massive for one person, and if you’re car camping alone I’d see no reason to not use it for absolute comfort. It’s too heavy for dedicated backpacking use, but otherwise this two-person pad is a pleasant place to lay your head next to your loved one.

 

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It Doesn’t Matter When You Eat

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There are so many myths and strangely specific rules about when to eat to lose weight, but alone they do nothing to help. Eat a hearty breakfast and light all day. Eat small meals every few hours. Rules around when you eat are less important than you think, and even when they do help, they’re not for the reasons you think.

Myth: Eat a Hearty Breakfast, First Thing in the Morning

Sorry, there’s nothing special about eating breakfast. It’s not “the most important meal of the day.” At least, not for everyone. For years, people (especially cereal marketing companies) touted the benefits of breakfast because it supposedly kept you from overeating, jump-started your metabolism, or <insert any other reason to manage weight and obesity>.

But here’s the wrinkle: a majority of breakfast studies are biased. A study from The American Journal of Clinical Nutrition found that most research on skipping breakfast and weight gain were conducted with the explicit intent to force that correlation. Similarly, the argument that school-age children who skip breakfast are more likely to be overweight seems compelling, but the focus is more on the school’s breakfast program and whether a child eats enough at home, rather than breakfast itself being some game-changer.

What’s more, some of these breakfast studies are funded by the food industry, including cereal companies like Kellogg’s and General Mills, who have a vested interest in you eating their very breakfast-y foods. In other words, many of these nutrition studies were methodologically doomed from the get-go.

Personally, I flip-flop between eating breakfast and skipping it. Alone, eating breakfast or skipping it matters less than what you eat, how much of it you eat, and what your other lifestyle choices are. Bottom-line, people eat breakfast for a variety of reasons, but eating or skipping breakfast itself isn’t going to help you suddenly drop a pant size. Eat breakfast because you want to and punch anyone who makes you feel bad for skipping it, right in their breakfast-eating face.

Myth: You Need to Eat Small Meals Every 2-3 Hours

I used to work with people who—bless their heart—had every one of their daily six meals perfectly portioned out in crisp-looking plastic food containers. Every few hours they’d make a beeline for the fridge and joyfully nosh for all of five minutes. “Keeps my metabolism stoked,” they used to say. But like their sandwiches, that underlying principle was a load of baloney.

Say it with me: Eating many small meals does not “boost” your metabolism. In fact, for some people, the more they eat, the hungrier they feel, and they may end up eating more calories than they would with fewer, larger meals. On the opposite end, having more meals to look forward to throughout the day can benefit some people psychologically, especially when they find dieting to be difficult, and help them avoid binging after a long hangry day at the office. Plus, there are health reasons to both eat and avoid eating frequently, like managing blood sugar.

As this study in The British Journal of Nutrition notes, your body will process all of those calories just the same whether they came in one or three big packages, or seven smaller ones. In essence, frequent meals are simply a key strategy in helping you manage your appetite and mindful consumption, so if more meals works for you, then you do you.

Myth: You Need to Eat Immediately After a Workout

There’s a popular notion among the lifting crowd that if you don’t have a protein shake and a good source of carbohydrates to replenish your energy reserves within 45 minutes to an hour of your workout, all of your hard work in the gym goes poof, just like that. Since nobody wants to risk having their gains wasted, this fear of missing the all-important “post-workout anabolic window” was perpetuated by a “just in case” mentality.

Luckily, this review of the research in Journal of the International Society of Sports Nutrition clears things up a little: For most of us, when we eat after our workout doesn’t matter so much, as long as we eventually eat a substantial meal (that ideally contains both carbs and protein) at some point after. If you can’t sit down and eat a proper meal until hours after your workout, your muscles aren’t going to wither up and die like Internet forums will have you believe (whew!).

Not eating immediately after your workout might affect you only if you have another intense workout to do on the same day. Otherwise, you’ll be fine. The study’s authors share in an interview on Born Fitness that if you’ve already eaten before your workout, you can lag for up to 6 hours before not eating could start to hurt your recovery. While there’s no urgency to eat immediately, that Chipotle burrito is certainly a nice incentive to get your workout done, so if it helps get you to the finish line, by all means, enjoy. However, if you’re trying to maximize your benefits in the gym, it’s more important that you focus on getting enough protein and calories for the whole day and get enough rest.

Myth: You Need to Stop Eating a Few Hours Before Bedtime

You’ve probably heard the ill-advised saying to never eat after 6/7/8 at night, because if you do all of your calories will automatically be stored as fat calories and you’ll gain weight. The thing is, most diet-related rules of thumb, including those from crash and fad diets, are really just rituals to regulate your eating habits. That’s because for a lot of people nighttime eating often involves raids on ice cream, pizza, cookies, and all of the other high-calorie foods that actually can lead to weight gain. Telling you that you “can’t” eat after some arbitrarily established time simply helps you control your total calories, and avoids potentially self-destructive habits.

That said, it’s worth noting that this advice can certainly apply to people who have digestive issues like gastroesophageal reflux disease (GERD). If that’s you, you should definitely avoid eating a couple hours before bedtime, because doing so can aggravate indigestion and heartburn.

Ultimately, all of these strategies can work as part of a weight loss plan, but for reasons that have nothing to do with what those diet guru magazines say. In most cases, they simply ritualize your eating so you manage your hunger and food cravings. However, that doesn’t make them somehow magical and guarantee they work for everyone, which is why you should look past the myth to the behavior that may help. Remember, if you want your jeans to fit looser, it comes down to total calories and the habits you personally develop around them. When you eat those calories has a smaller effect than you think.

Illustration by Sam Woolley. Image by with wind, kellywritershouse, joshp, and sociotard.

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How Marvel’s Comic Reinstated Darth Vader as the Galaxy’s Most Terrifying Villain

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How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

Today is a sad day for Star Wars fans, with the ending of Marvel’s excellent Darth Vader comic from Kieron Gillen, Salvador Larrocca, and Edgar Delgado. Vader has given us a look at the Dark Lord at his deadliest and most fearsome—and it came to a close giving us more of what made it so great, right down to the sick burns.

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How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

The greatest strength of Darth Vader—aside from its incredible, delightful penchant for making its titular character extremely sassy—has been its invigoration of Vader as a truly fearsome presence in the Star Wars galaxy. Darth Vader is more than a cyborg clad in dark leather; he’s a force of nature. Whether that’s meant him skulking around in the shadows of the Empire to forward his own agenda or whether it’s him carving through his opponents as an unstoppable body of pure, disciplined fury.

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain
Vader Down might have been an ancillary spinoff, but it became the apex of Marvel’s re-establishment of Vader as a man everyone should fear.

Years of Vader’s presence in popular culture had dulled the fright he was meant to instill—he’s been adorable plush toys, cutesy advert inspiration, hell, he can voice your Sat Nav if you really want him to. As Darth Vader became one of the faces of Star Wars as a global marketing phenom, his fearful presence was blunted. He was the bad guy sure, but not all that bad—he could be kind of fun.

Gillen, Larocca, and Delgado’s work managed to blend the finest of lines between these two cultural perceptions of Darth Vader—fun enough that if he came out with a ballsy quip or a sassy put-down, you’d have a chuckle, but otherwise this deadly, brutal force, choking and slashing his way through enemies with words or with his deadly mastery of the force. Darth Vader breathed new life into Vader as a character, reinvigorating the horrifying figure of the movies while at the same time keeping him stunningly human.

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

Darth Vader #25, out today, is a culmination of the outstanding work this creative team has done with the character, wrapping up its story while also managing to give readers an essential “greatest hits” recap of why the series has been so brilliant. In fact, its overarching plot—the defeat of sinister Doctor Cylo, who’s spent most of the series creating new servants of the Emperor in a bid to unseat Vader from his position as right-hand man to Palpatine—is handled almost instantaneously. In Vader’s brusque, violent manner, the Dark Lord single singlehandedly storms Cylo’s flagship, butchers the Doctor’s army of clones (delivering the issue’s second-best put-down), and eliminates the threat once and for all.

The rest of the issue serves as a wrap-up, Vader triumphant and on a victory lap. Vader’s rewarded by the Emperor for his betrayals and sneaking behind Imperial backs—and for defying his master, the true sign of a good Sith—with his position re-instated and command of the Executor.

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

In a tragic moment, Vader then has to deal with the other great character of this series, Doctor Aphra. After she attempted to sell him out to the Emperor, fans knew it could only end poorly for her, and it does… kind of. Vader coldly tosses his partner-in-crime out an airlock, as she begs him to kill her quickly with his lightsaber, a horrible end for one of the best new characters of Disney’s Star Wars canon, until it’s revealed to be far from Aphra’s true end—picked up before she could expire by her trusty killer droids Triple-0 and BT, she escapes the series to look for new adventures:

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

(Maybe even as the star of Marvel’s upcoming new Star Wars ongoing? We’ll have to wait and see.)

But while Aphra survives Vader’s victory tour, his other rival from the series does not: poor General Tagge gets the honor of being responsible for Darth Vader’s final, and one of its finest, burns. With Vader back in power, he promptly Force-chokes Tagge to death on the bridge of the Executor, while calmly asking Admiral Ozzel to prepare the ship for departure within weeks. Ozzel makes the mistake of questioning that Vader wants the impossible, and Vader retorts:

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

It truly will be the burns I miss from this series the most.

But as Vader’s journey comes to and end—for now—its final callback recalls the emotional turmoil that has driven Vader throughout the series: his discovery that he has a son, who could rule the galaxy alongside him. The last pages are full of emotion, as Vader stands alone in triumph aboard the Executor’s bridge, reaching out in the Force to his child before uttering one final, ominous line:

How Marvel's Comic Reinstated Darth Vader as the Galaxy's Most Terrifying Villain

Darth Vader might be over, but the Dark Lord’s journey in the galaxy far, far away is far from it. Let’s hope Marvel can keep this excellent portrayal of one of Star Wars’ finest going well beyond this series’ end.

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Solar storm is underway, with widespread Auroras possible Thursday and Friday

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A widespread display of the Aurora Borealis, or Northern Lights, is already taking place across the Northern Hemisphere on Thursday night as a result of a moderate-to-strong geomagnetic storm. 

The Space Weather Prediction Center (SWPC) in Boulder, Colorado issued a moderate geomagnetic storm warning through 11 p.m. ET, and a strong geomagnetic storm watch for Friday. 

As of Thursday at 5 p.m. ET, there were already social media reports of aurora activity spotted from the UK and other parts of Europe, with the expectation that people in areas of North America as far south as an east-to-west line from New York to Seattle may be able to spot them if the sky is clear enough and the storm continues.

Auroras are produced when charged particles from the sun — carried on the solar wind — slam into Earth’s magnetic field.

Some of those charged particles slip through the magnetic field and impact neutrally charged particles in the planet’s upper atmosphere, causing them to glow in greens, blues, purples and more.

Usually, auroras can only be seen in the highest latitudes on Earth, but when major solar storms impact the planet, it can cause the oval of the aurora to shift farther south, giving folks in different parts of the world a chance to see the cosmic lights.

Major geomagnetic storms can cause issues for satellites in space: The charged particles streaming from the sun can increase drag on objects and even create electrical issues for spacecraft. Severe storms could even affect electrical grids on Earth, potentially causing widespread power outages, though those kinds of solar storms are few and far between. 

The ongoing geomagnetic storm, which began to hit Earth on Oct. 12, is not expected to cause such large disruptions. A separate, potentially stronger storm, caused by a similar Earth-directed coronal mass ejection (CME), is anticipated to hit on Friday.

A huge solar storm that struck the Earth in 1859, called the Carrington Event, was so strong it lit telegraph lines on fire, according to some reports. That storm was caused by a huge burst of hot plasma slamming into the Earth after being shot out from the sun.

The latest event, which stems from a CME from the sun, comes on the same day as President Barack Obama signed an Executive Order to prepare the U.S. for space weather events, such as a powerful geomagnetic storm that could disrupt GPS satellite navigation, cripple the electrical grid and interfere with the transportation network. 

The order directs the departments of Defense, Interior, Homeland Security and Commerce — along with NASA — to work together to better understand and predict the sun’s behavior. The order calls for improvements to be made in research and prediction and would also involve other agencies including the National Science Foundation and the State Department.

Miriam Kramer contributed to this story.

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Neural implants and robot arms allow paralyzed man to feel again

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After breaking his neck more than a decade ago, Nathan Copeland has finally regained his sense of touch. The only catch is that those feeling are fake — artificially generated by a robotic arm and an array of tiny electrodes embedded in his brain by researchers at the University of Pittsburgh Medical Center.

According to a study published in the journal Science Translational Medicine on Thursday, this system fully bypasses Copeland’s natural sensory pathway, which had been severed in his accident, and instead transmits electrical signals directly into his sensory and motor cortices. This enables him to not only feel when something presses against the robotic hand but also control the mechanical arm using only his thoughts. Well, technically, his thoughts are first routed through an external computer which decodes the intent and translates it into commands that drive the robot arm. In all, it only took Copeland about a month of training to learn to competently control his new appendage.

Obviously, this technology is in its most rudimentary form and won’t be leaving the lab anytime soon. Researchers must first figure out how to shrink the size of the equipment and integrate it into the patient’s body as well as develop a better understanding of the biological mechanisms that occur in the sensory cortex. Still, this is an exciting development and marks the next step in a long line of mind-controlled prostheses.

Via: Verg

Source: Science Translational Medicine

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MORGAN STANLEY: Here are 30 stocks that’ll thrive even if the economy gets worse (ALXN, ALGN, GOOGL, AMZN, AMT, ATHN, TEAM, BUFF, CELG, CONE, EW, EQIX, FB, FIVE, IPHI, LULU, MNST, NFLX, PANW, PFPT, RHT, CRM, SBAC, NOW, SPLK, SBUX, TPIC, VEEV, V, WDAY, SPY, SPX, DJI, IXIC, IWIM)

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Morgan Stanley has updated its annual list of secular growth stocks. 

In a note published on Thursday, the firm highlighted 30 stocks that its analysts believe would thrive even if the global economy grows slower than they forecast. 

To compile the list, Morgan Stanley first screened for stocks it had previously classified as growth stocks for 48 straight months, which have also generated positive revenue every quarter for the past three years. They then selected stocks they rate as “overweight” or “equal weight.” 

Additionally, they looked at stocks where analysts forecast a compound annual growth rate (CAGR) between 2015 and 2018 of at least 15% for earnings per share (EPS), and of at least 10% for revenue.

“We believe these companies all have exposure to longer-term growth drivers, such as a sustainable competitive advantage, a multi-year product cycle, market share gains, or pricing power,” Morgan Stanley said.

Note: The EPS growth is the projected compound annual growth rate (CAGR) from 2015-2018, the PE estimates are based on 2016 Morgan Stanley research expectations, and the PEG ratio refers to the price-earnings to growth ratio which is an indicator of the stock’s valuation. Growth stocks with lower PEGs are generally considered cheaper.

Alexion Pharmaceuticals

Ticker: ALXN

EPS growth: 21%

PE 2016: 27.4

PEG ratio: 0.9

Comment: “We believe Soliris growth will be driven by ongoing geographic expansion in currently approved indications,as well as approval in 2017 for neuromyelitis optica (NMO),an indication that could add $600M+ to Soliris’ revenue base by 2020E,” said Morgan Stanley’s Matthew Harrison.

Source: Morgan Stanley

Align Technology

Ticker: ALGN

EPS growth: 32%

PE 2016: 40.5

PEG ratio: 1.0

Comment: The maker of invisible dental aligners should reap the benefits of: “(1) collaborations with Dentsply Sirona and SmileDirectClub, (2) increased digital technology use among dentists, and (3) international market penetration,” said Steve Beuchaw. 

Source: Morgan Stanley

Alphabet

Ticker: GOOGL

EPS growth: 17%

PE 2016: 24.4

PEG ratio: 1.2

Comment: “As the dominant player in paid search, Google continues to benefit from secular growth as advertising dollars shift into digital,” wrote Brian Nowak. “Google also owns YouTube, the leader in online video advertising, an industry we believe will grow by over 70% from 2016 to 2018 to ~$16bn in the US alone.”

Source: Morgan Stanley

American Tower Corp.

Ticker: AMT

EPS growth: 33%

PE 2016: 137.1

PEG ratio: 1.0

Comment: The company has the largest publicly traded portfolio of cell phone towers, and its “leading global footprint positions it to benefit from the rollout of 3G and 4G networks in emerging countries,” said Simon Flannery.

Source: Morgan Stanley

Athenahealth

Ticker: ATHN

EPS growth: 25%

PE 2016: 74.2

PEG ratio: 2.4

Comment: “Athenahealth looks well positioned to benefit from a fragmented market within the segment, where many hospitals are struggling financially and could benefit from a lower-cost SaaS [software as a service] system,” said Ricky Goldwasser. 

Source: Morgan Stanley

Atlassian Corporation

Ticker: TEAM

EPS growth: 11%

PE 2016: 71.5

PEG ratio: 7.9

Comment: “Atlassian’s goal is to expand from technical to non-technical teams to become a broader team collaboration platform, opening up a large market opportunity – our bottom-up analysis suggests almost $40B,” said Sanjit Singh.

Source: Morgan Stanley

Blue Buffalo Pet Products

Ticker: BUFF

EPS growth: 18%

PE 2016: 32.2

PEG ratio: 1.6

Comment: “Our growth forecast is underpinned by: (i) favorable sub-category exposure in the wholesome natural segment, (ii) expansion opportunities in the US and new channels in vet/international ,and (iii) positive demographics given BUFF’s skew towards younger pets should support market share gains over time, the confluence of which does not appear to be fully factored in valuation,” said Dara Mohsenian.

Source: Morgan Stanley

Celgene

Ticker: CELG

EPS growth: 25%

PE 2016: 18.1

PEG ratio: 0.6

Comment: “Celgene’s current top-line drivers are Revlimid, Abraxane, Pomalyst,and Otezla,” said Matthew Harrison. “Revlimid remains the company’s key franchise, and we estimate it will continue to be the primary driver of Celgene’s ~20% yearly top-line growth in the near term.”

Source: Morgan Stanley

CyrusOne

Ticker: CONE

EPS growth: NM

PE 2016: 189.2

PEG ratio: NM

Comment: “The rise in cloud computing provides incremental growth opportunities as cloud providers outsource the building of data center facilities to specialized providers like CyrusOne,” said Simon Flannery.

Source: Morgan Stanley

Edwards Lifesciences

Ticker: EW

EPS growth: 20%

PE 2016: 41.6

PEG ratio: 1.7

Comment: “Edwards Lifesciences is a leader in the rapidly growing transcatheter heart valves market,” said David Lewis. “There is substantial room for market expansion given the recent approval into the intermediate risk patient population and there is longer-term potential for expansion into lower-risk patients.”

Source: Morgan Stanley

Equinix

Ticker: EQIX

EPS growth: 33%

PE 2016: 240.1

PEG ratio: 1.9

Comment: “With its expansive global footprint, Equinix offers an unique set of third-party retail co-location facilities for enterprises to house mission-critical, latency-sensitive applications,” said Simon Flannery. 

Source: Morgan Stanley

Facebook

Ticker: FB

EPS growth: 47%

PE 2016: 32.4

PEG ratio: 0.5

Comment: “As the world’s largest social network of ~1.1bn daily users worldwide, we believe Facebook is capitalizing on the secular shift from traditional to online advertising,” said Brian Nowak.

Source: Morgan Stanley

Five Below

Ticker: FIVE

EPS growth: 22%

PE 2016: 30.2

PEG ratio: 1.2

Comment: “With no direct #2 look-alike competitor, we see FIVE continuing to expand productively in new and existing markets, capitalizing on its value-focused offering,” said Vincent Sinisi.

Source: Morgan Stanley

Inphi Corporation

Ticker: IPHI

EPS growth: 34%

PE 2016: 32.2

PEG ratio: 0.7

Comment: “We see potential for significant upside for Inphi from a new data center optical product cycle (PAM4), which has been validated by Microsoft’s announcement that they would adopt the company’s ColorZ technology,” said Joseph Moore. 

Source: Morgan Stanley

Lululemon

Ticker: LULU

EPS growth: 18%

PE 2016: 26.9

PEG ratio: 1.3

Comment: “We see LULU’s sales momentum extending, particularly with International markets and men’s apparel still highly under-penetrated,” said Kimberly Greenberger.

Source: Morgan Stanley

Monster Beverage

Ticker: MNST

EPS growth: 24%

PE 2016: 37.5

PEG ratio: 1.2

Comment: “We believe valuation does not fully reflect MNST’s long-term EPS growth potential,and we expect upside vs. consensus in 2017/18 driven by solid US trends behind innovative launches and continued channel expansion, as well as a significant international sales acceleration and margin boost as the benefits of the Coca-Cola deal ramp up,” said Dara Mohsenian.

Source: Morgan Stanley

Netflix

Ticker: NFLX

EPS growth: 70%

PE 2016: 413.3

PEG ratio: 1.7

Comment: “Higher global broadband penetration should increase NFLX’s addressable market, driving member growth and providing further opportunity given NFLX’s global presence,” said Benhamin Swinburne. “Longer-term, we see the ability for NFLX to drive ARPU (average revenue per user)growth, particularly given increased original programming traction.”

Source: Morgan Stanley

Palo Alto Networks

Ticker: PANW

EPS growth: 65%

PE 2016: 78.4

PEG ratio: 0.9

Comment: “Palo Alto is an effective fast follower, driving our confidence that Palo Alto will be able to sustain growth in an evolving security market,” said Keith Weiss. “With the strong billings base and the continued drive towards higher operating margins, we remain confident in the durability of our FCF estimates, which looks for 30%+ growth through FY19.”

Source: Morgan Stanley

Proofpoint

Ticker: PFPT

EPS growth: NM

PE 2016: NM

PEG ratio: NM

Comment: “Our estimates look for 20%+ billings growth through FY18, which assumes continued share gains in email security, modest traction in newer solutions such as advanced malware protection, and no revenue contribution from some of its emerging products such as social media monitoring,” said Melissa Gorham. 

Source: Morgan Stanley

Red Hat

Ticker: RHT

EPS growth: 17%

PE 2016: 34.8

PEG ratio: 1.7

Comment: “Red Hat appears better positioned than most infrastructure rivals as workloads shift to public and private cloud environments, where Linux garners higher market share,” said Keith Weiss. 

Source: Morgan Stanley

SBA Communications

Ticker: SBAC

EPS growth: NM

PE 2016: 77.7

PEG ratio: NM

Comment: “SBAC is the smallest of the three US tower companies and intends to transfer to a REIT this year,” said Simon Flannery. “SBAC benefits from increasing demand for mobile data in the US and Latin America.”

Source: Morgan Stanley

ServiceNow

Ticker: NOW

EPS growth: 58%

PE 2016: NM

PEG ratio: NA

Comment: “ServiceNow is a disruptive share-gainer with a well established position in the $6B market for IT Service Management (ITSM) and increasing traction in the $10B+ IT Operations Management market (ITOM) with an expanding product set addressing an additional $44B of market opportunity,” said Keith Weiss.

Source: Morgan Stanley

Splunk

Ticker: SPLK

EPS growth: 94%

PE 2016: 176.4

PEG ratio: 0.9

Comment: “Machine data analysis represents a large untapped value opportunity for enterprises, one that we believe Splunk is well-positioned to address, both on premise and in the cloud,” said Melissa Gorham. 

Source: Morgan Stanley

Starbucks

Ticker: SBUX

EPS growth: 15%

PE 2016: 28.6

PEG ratio: 1.6

Comment: Starbucks remains a best-in-class large-cap growth story in retail,and we estimate continued mid-single-digit same store sales growth underpinning mid-teens EPS growth,” said John Glass. 

Source: Morgan Stanley

TPI Composites

Ticker: TPIC

EPS growth: NA

PE 2016: 30.9

PEG ratio: NM

Comment: “As the largest US-based independent manufacturer of composite wind blades, with global scale capabilities and industry leading OEM customers, we believe TPIC is well positioned to benefit from the structural trends of both the growth in global wind demand and the growth in the wind blade outsourcing,” said Stephen Byrd.

Source: Morgan Stanley

Veeva Systems

Ticker: VEEV

EPS growth: 23%

PE 2016: 63.8

PEG ratio: 2.1

Comment: “A Vertical SaaS leader in the Life Sciences space, Veeva should be able to parlay its leadership in Sales Force Automation CRM into new market segments like Data Management and Content Management,expanding its total addressable market and increasing the company’s lead as the industry’s preferred Cloud software provider,” said Stan Zlotsky.

Source: Morgan Stanley

Visa

Justin Sullivan/Getty Images

Ticker: V

EPS growth: 18%

PE 2016: 29.2

PEG ratio: 1.3

Comment: “Visa is a prime beneficiary of the ongoing secular shift from cash to electronic forms of payment,globally,” said James Faucette.

Source: Morgan Stanley

Workday

Workday Inc. Co-Founders Bhusri and Duffield ring the opening bell at the New York Stock ExchangeBrendan McDermid/Reuters

Ticker: WDAY

EPS growth: NM

PE 2016: NM

PEG ratio: NA

Comment: “With continued enhancements to the core HR and Financials solutions and Workday in aggressive pursuit of edge use cases in both product markets, we think the company is positioning itself for a much longer and sustained growth trajectory (albeit at potentially lower rates) than investors expect,” said Keith Weiss. 

Source: Morgan Stanley

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