89-year-old war veteran’s ad looking for work will melt your heart


LONDON — An 89-year-old war veteran has been inundated with job offers after his ad looking for work to save him from “dying of boredom” went viral. 

Joe Bartley from Paignton, Devon, retired 6 years ago, but discovered that unemployed life wasn’t for him. 

Suffering from boredom and loneliness, he put an advert in his local newspaper, the Herald Express, hoping to find something to occupy his time and allow him to meet new people.

The ad reads:

Work wanted. Senior citizen 89 seeks employment in Paignton area. 20hrs+ per week. Still able to clean, light gardening, DIY and anything. 

I have references. Old soldier, airborne forces. 

Save me from dying of boredom!

Bartley, whose wife Cassandra passed away two years ago, spoke to the Guardian about his loneliness. 

“I miss my wife dreadfully, and when you live on your own there is no one to speak to. Since she died I’ve moved into a flat and it’s a big block. Once you walk into that flat it’s like solitary confinement,” he said. 

The pensioner, originally from Liverpool, was a member of the Airborne Forces and served in the armed forces for 11 years.   

Bartley believes that finding a job would help curb his loneliness and make him feel more like himself again. 

“I would feel more like Joe — now I don’t feel like Joe because I’ve got to depend on the Council for rent and everything else. You see when you’re working for yourself you’re more or less self contained.” he said in an interview with ITV news

Although he has received several offers of work following the recent wave of media attention, Bartley is hoping to find regular part-time work to supplement his pension.  

“I wanted at least 20 hours and then I can cover the rent. I get housing support, which is great, but I want to be my own man and pay my own way,” he told The Guardian

So how does the 89-year-old feel about his new celebrity status following the attention? 

“Rather chuffed. The thing that has always kept me going is my sense of humour. I like a laugh — and I like a happy ending.”


BONUS: Wes Anderson’s H&M Christmas ad is what we need this holiday season

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The Coolest Features You Can Unlock in Android’s Developer Options


Android’s developer options menu is a secret treasure trove of tweaks that adventurous users can play with. If you want to install any app to your SD card, speed up window animations, or even save some battery life, here’s how to unlock and use this hidden menu.

How to Enable Developer Options

It’s easy to enable Android’s developer options, but it’s hidden so you don’t accidentally stumble on it. Keep in mind, these options are hidden for a reason. They’re designed to give developers tools they need to test things, and changing them without knowing what they do might cause some of your apps to work incorrectly. If something stops working, try reverting the changes you made before complaining to the developer. That being said, some of these tweaks are genuinely useful and work great. To turn on developer options, follow these steps:

  1. Open your app drawer and tap Settings to open the Settings app.
  2. Scroll down and tap About Phone. Look for the setting “Build number.”
  3. Tap “Build number” seven times in a row.
  4. A toast notification should appear saying you’re now a developer. That’s it! You’re in.

Once you enable developer mode, you should see a new “Developer Options” menu in your Settings app with all kinds of goodies in it. These are some of the cool things you can do with it.

Install Any App to the SD Card

If you try to install an app to your SD card and it doesn’t work, you can enable “Force allow apps on external” in Developer Options. This will force the app to let you store it on your card, rather than taking up your internal memory. Of course, there may be a good reason why the developer blocked this option. Some apps are looking for files in a specific place and won’t work if the app is installed somewhere it doesn’t expect. So if the app doesn’t work when it’s installed on your card, try uninstalling it and putting it on the internal storage. However, other developers simply do it for simplicity, even though the app will work. If you download a huge app and want to make use of that SD card you’re lucky to have, switch this on and see just how much space you can free up.

Force Any App to Work In Split-Screen Mode

Neither game supports split-screen, but now you can play both at the same time.

Google introduced split-screen mode in Android Nougat and it’s pretty handy, but some apps won’t work in split-screen. However, you can force them to open in split-screen anyway, so you can play Pokémon Go while you check your email, for example. Once again, this is usually because split screen mode might break the app, but sometimes it’s just because they haven’t optimized for it yet. If you want to try anyway, enable “Force activities to be resizable” in developer options and restart your device. Now, all apps will work in split-screen mode. There’s just a chance some of them won’t look great, or they might crash altogether.

Keep Your Screen On While Your Phone Is Charging

Some phones allow you to prevent your screen from dimming for up to 30 minutes or will keep it on as long as there’s activity on the screen, but most will turn your display off eventually to conserve battery. That’s not a problem if you’re plugged in and charging, especially if you like to keep an eye on your notifications while you charge, or while your phone is sitting on your desk. Under developer options, enable the “Stay awake” toggle and your phone’s display will stay on indefinitely as long as it’s plugged in and charging.

Speed Up Window Animations

Animations like the transition from the home screen to an app or in between screens when you’re switching apps play a big role in how fast your phone feels. Quick animations make your phone feel zippy, while slower animations can mask the lag you get when you launch an app for the first time. Developer options gives you three different animations you can change: Window animation scale, Transition animation scale, and Animator duration scale. It’s probably a good idea to set all of these the same (you can choose .5x, 1x, 2x, etc) no matter what you choose.

If you want your phone to feel faster, you can set these to .5x, which will double the speed. However, keep in mind that developers often use that second or so to load their apps or associated data. It may not seem like much, but it matters, and you’ll wind up stuck at a different screen if the animation is too short. If your phone already struggles to load apps, you can make the animations take longer. You’ll still wait for your apps to load, but it won’t feel as long because you’re giving your apps more time to get ready for you.

Switch to Black and White Mode to Save Battery

If your phone has an AMOLED display, you can save a significant amount of battery life by using darker themes. If you want to eke out even more battery life, try monochrome mode. Scroll to “Simulate color space” and select “Monochromacy.” Of course, this isn’t a magic bullet. In fact, if you don’t do anything else differently, you probably won’t save much at all. However, if you use a dark theme, dark modes of your apps, and rely on the high contrast of monochrome mode to make things readable instead of vibrant colors, you can tune your device to save a decent amount of power, which is especially useful in a pinch, or when you know you won’t be able to charge for a while.

If you happen to have a form of color blindness, Android also offers a few color spaces to help with this. You can try out Deuteranomaly or Protanomaly to help with red-green color blindness or Tritanomaly to aid blue-yellow color blindness.

The features in this hidden menu are constantly changing, so you might find even more goodies depending on who manufactured your phone. While some of them may be over the average users’ head, there are a lot of handy little tweaks that you can try out.

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Site structure: the ultimate guide


Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. In this ultimate guide, we’ll tell you everything you need to know about site structure.

Are you struggling with setting up your site’s structure? Don’t know exactly what the best strategy is to link from one post to another? Early december 2016, we’ll release a brand new Site structure training. After following this course, you’ll be able to manage your own site structure.

Why is site structure important?

Structuring your website is of great importance for both usability and findability. A lot of sites lack a decent structure to guide visitors to the product they’re looking for. Apart from that, having a clear site structure leads to better understanding of your site by Google, so it’s really important for your SEO. In this chapter, we’ll explain the importance of having a good site structure in detail.

1 Importance for usability

The structure of your website is of great importance for the User eXperience (UX) on your website. If visitors are able to find the products and information they’re looking for, chances increase that they’ll become customers. In other words, you should help them navigate through your shop. A good site structure will help you do that.

Navigating should be easy. You need to categorize your posts and products in a way that they will be easy to find. New audiences should be able to instantly grasp what kind of products you’re selling.

Content SEO: learn how to do keyword research, how to structure your site and how to write SEO friendly content »

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2 Importance for SEO

The structure of a website or a shop is of great importance for its chances to rank in search engines. In our opinion, there are three main reasons for this:

1. It helps Google ‘understand’ your site

The way you structure your site will give Google important clues about where to find the most important content. Your site’s structure determines whether a search engine can understand what your site is about and what you’re selling. It also determines how easily a search engine will find and index the content on certain products. A good structure could, therefore, lead to a higher ranking in Google.

2. It prevents competing with your own content

In your site, you might have blogposts that are quite alike. Perhaps you write a lot about SEO. You could have multiple blog posts about site structure (each covering a different aspect). Consequently, Google would not know which of the product pages is the most important one. So you’d be competing with your pages for a high ranking in Google. You should let Google know which page you deem most important. To do this, you need a good internal linking structure and taxonomy structure, so you can make all those pages work for you, instead of against you.

3. It deals with changes in your website

The products you sell in your shop will probably change over time. So could the content you’re writing. A new collection will be added, as the old one is sold out. Or perhaps you think the information of outdated blogpost should disappear from your site. You do not want Google to show outdated products or blogposts which are no longer available.  You’ll have to deal with these kinds of changes in the structure of your site.

How to set up the structure of your site?

So, how do you construct a decent site structure? We’ll first explain what an ideal site structure looks like and then explain to you how to achieve that for your own site.

Ideal blog structure

The structure of your site should be like a pyramid. On the top of the pyramid is your homepage, and under the homepage are a number of category pages. For larger sites, one should make subcategories or custom taxonomies (more on that later). Within the categories and subcategories you will have a number of blog posts, pages or product pages.

Read more: ‘Intelligent site structure for better SEO’ »

Dividing your pages into categories

If you’ve not yet divided the blog posts or product pages on your site into a number of categories, you should definitely do so (right away). Make sure to add these categories to the main menu of your site.

Equally large categories

Make sure that categories are about equally large. If a category becomes too large because you are blogging a lot about a certain topic, you should divide that category into two main categories. A good rule of thumb for the size of categories is to make sure that no category is more than twice the size of any other category. If you have one such category, dividing it into two separate ones would result in a more accurate reflection of the content on your website. Note that if your category name is reflected in your website’s permalink structure, you should make sure URLs are properly redirected after splitting up a category.

Internal link structure

Your linking structure is of great importance. Each page in the top of a pyramid should link to its subpages. And vice versa, all the subpages should link to the pages on top of the pyramid. There should be really important content (cornerstone articles) at the top of your pyramid, and these should be the articles you link to from all of your blog posts.

Because you’re linking from pages that are closely related to each other content-wise, you’re increasing your site’s possibility to rank. Linking this way will help out search engines by showing them what’s related and what isn’t.

On top of that, with all subpages linking to that one main page at the very top of your pyramid, you are creating cornerstone pages (read more about cornerstone content later on). These will make it easy for search engines to determine what your main pages per subject are.

Keep reading: ‘How to incorporate cornerstone content’ »

Taxonomies and tags

Your site will also benefit by adding tags. Tags and taxonomies will give your site more structure (or at least Google will understand it better).

In WordPress there are two standard ways of adding taxonomies: you can use the aforementioned categories (which will give you the pyramid-like structure) and you can use tags. The difference has to do with structure. Categories are hierarchical; you can have subcategories and sub-subcategories, whereas tags don’t have that hierarchy. Think of it like this: categories are the table of contents of your website, and tags are the index.

Try not to create too many tags. If every post or article receives yet another new unique tag, you are not structuring anything. Make sure tags are used more than once or twice. Make sure tags group articles together that really belong together.

In some WordPress themes, tags are displayed with each post. But, some themes neglect to do so. You should make sure your tags are in fact available to your visitors somewhere, preferably at the bottom of your article. Tags are really useful for your visitors (and not just for Google) to read more about the same topic.

Read on: ‘Tagging post properly for users and SEO’ »

Cornerstone content

Really important content pages are called cornerstone content. Cornerstone articles are the most important articles on your website. This is the content that exactly reflects your business or the mission of your business. But focusing on the field around your business could also be a fine strategy to increase your audience and potential buyers.

As we’ve discussed before, cornerstone articles should be relatively high in your site structure, focusing on the most ‘head’ and competitive keywords. If you think of four specific pages you would like someone to read in order to tell them about your site or company, these would need to be the cornerstone articles. In most cases, the homepage would link to these articles.

Websites should have a minimum of one or two cornerstone articles and a maximum of eight to ten. If you want to write more than ten cornerstone articles, you should probably start a second website.

Read more: ‘What type of content should a cornerstone article be?’ »

Category pages or tag pages could make great cornerstone ‘articles’ as well. If you want to optimize your category pages for cornerstone content, it is of great importance to provide really awesome introductory content. You should make sure that this page is a compelling overview of the subject and invites visitors to read even more articles on your sites.

Practical tips and quick wins

Your structure is dynamic. Your business might change over the years, and it makes sense your site’s structure will reflect this change. When you don’t think about your website’s structure on a regular basis, it could grow into this monstrous collection of pages. Your pages or products might not fit in your navigation anymore, and the coherence of your website is nowhere to be found.

Remove and redirect!

Lots of shops will sell a different collection of products (clothes; shoes) every season. The old products could go on sale for a while, but eventually they will be sold out. If you don’t expect to sell the exact same product again, you should remove the page. Also, if content is completely outdated, remove that page!

However, you may have had some valuable links to that exact page. You want to make sure you benefit from these links, even though the page does not exist anymore. That’s why you should redirect the URL.

Redirecting pages is not that hard. If you use WordPress, our Yoast SEO Premium plugin can help you to take care of redirects. Preferably you should redirect the URL (301) to the product that replaced the product or, if there is no replacement, a related page. That could be the category page of the specific product,  as a last resort to your homepage. This way the (outdated) page won’t interfere with your site structure anymore.

Evaluate your menu

When your business goals or your website changes, your menu should probably change as well. When you start restructuring your site, making a visual presentation (like an organogram) will pay off. Start with your desired (one or two level) menu and see if you can fit in more of the pages you have created over the years. You’ll find that some pages are still valid, but don’t seem suitable for your menu anymore. No problem, just make sure to link them on related pages and in your sitemaps. This way Google and your visitors can still find these pages. Perhaps the organogram will also show you the gaps in the site structure.

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Rethink your taxonomy

Creating an overview of your categories, subcategories and products or posts will also help you to reconsider your site’s taxonomy. Do your product categories and subcategories still provide a logical overview of your product portfolio? Perhaps you’ve noticed somewhere down the line that one product category has been far more successful than others.Or perhaps you wrote many blog posts about one subject and very few about the others.

If one category grows much larger than others your site’s pyramid might get off balance. Think about splitting this category into different categories. But, if some product lines tend to become much smaller than others you might want to merge them. Try to create eight to ten top level categories max to keep your site and structure focused. And don’t forget to redirect the ones you delete.

Tell Google about it

In the unlikely event you have constructed your HTML sitemap manually, update that sitemap after changing your site structure. In the likely event you have an XML sitemap, re-submit it to Google Search Console.

Keep reading: ‘The structure of a growing blog’ »

Duplicate content

The same content is shown on multiple locations on your site. As a reader, you don’t mind: you’ll get the content you came for. But a search engine has to pick which one to show in the search results, as it doesn’t want to show the same content twice.

Above that, when other websites link to your product, chances are some of them link to the first URL, and others link to the second URL. If these duplicates were all linking to the same URL, though your chance of ranking in the top 10 for the relevant keyword would be much higher. Joost wrote a huge article about this on our website that you should definitely read.

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Another startup takes on the strange world of the digital paper tablet


The death of the devoted e-reader has been foretold time and time again. But while there’s been an unquestionable thinning of the herd, the devoted few still continue to move devices. That’s due in no small part to the benefits offered by E Ink. When it comes to battery life and daylight reading, full color can’t compete, so Amazon keeps selling a lot of Kindles – and even manages to refresh the space every so often.

For years the technology has been floated as way to solve the tactile issues that come with drawing on a tablet, and certainly it can better mimic the feel of pencil on paper than a glossy display. Several companies have offered up E Ink drawing/writing tablets. Sony has one. You can buy it right now for a cool $800.

But anyone who’s spent any time with a Kindle or a Kobo knows the limitations of the tech. It’s really slow. Sure it’s improved markedly over the past decade, but if you’ve ever tried to resize a PDF on one of those devices, it’s pretty easy to see how writing and drawing would be less than ideal.

The unsubtly named reMarkable is the latest product to give it a go, launching with what the company calls a “no latency” digital paper. Certainly sounds good. And it looks pretty decent in the video. “No latency” seems like an overstatement. From the looks of it, it’s not quite as instant as drawing on, say, an iPad, but it does quick – particularly when compared with past devices using older tech. How it actually plays out in real world use is another question entirely. There also still appears to be the full-page refresh that you get on devices like a Kindle.


And while it’s priced well below Sony’s offering, the cost is probably destined to further the device’s fate as a niche product. The 10.3-inch slate starts at a pre-order price of $379 for a bundle. It will jump significantly at full retail to $529 – a price that doesn’t include the pen or cover ($79 a piece).

The product is set to start shipping next summer. Good on the company for taking on a space where others have tried and failed. If the startup can actually make a dent, that would be remarkable indeed.

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World’s oldest woman shares her secret to long life: Eating eggs and cookies


World’s oldest woman shares her secret to long life: Eating eggs and cookies

Emma Morano, 117 years old, blows candles in the day of her birthday in Verbania, Italy, Tuesday, Nov. 29, 2016.
Emma Morano, 117 years old, blows candles in the day of her birthday in Verbania, Italy, Tuesday, Nov. 29, 2016.

Image: AP Photo/Antonio Calanni

Emma Morano, an Italian woman who just celebrated her 117th birthday, revealed her secret to living so long that she’s the last living person born in the 1800s: eggs and cookies.

Speaking to The Guardian a few weeks ago, Morano credited her longevity to an unusual diet: “I eat two eggs a day and that’s it. And cookies. But I do not eat much because I have no teeth.” 

And cookies were, indeed, on the menu on Tuesday as Morano celebrated her birthday at her home in Verbania, Italy, attended by her two elderly nieces, a pair of caregivers and her long-time physician.

Emma Morano poses with her birthday cake to celebrate her 117th birthday.

Emma Morano poses with her birthday cake to celebrate her 117th birthday.

Image: AP Photo/Antonio Calanni

Instead of creating a small fire hazard with 117 candles, Morano’s birthday cake was adorned simply with three candles. Believed to be the last person born in the 1800s (1899, to be exact), Morano became the oldest woman in the world in May when Susannah Mushatt Jones passed away at the age of 116. 

(Take note, egg lovers: Ms. Jones also listed eggs as a regular dietary staple.)

Emma Morano, 117 years hold, is kissed by her caretakers Malgorzat Ceglinska, right, and Yamilec Vergara, on her birthday.

Emma Morano, 117 years hold, is kissed by her caretakers Malgorzat Ceglinska, right, and Yamilec Vergara, on her birthday.

Image: AP Photo/Antonio Calanni

Her life hasn’t been easy. According to The Guardian, Morano’s fiance died in World War I and she then was forced to marry an abusive husband she didn’t love: “‘Either you agree to marry me or I will kill you.’ I was 26. We got married.” The couple had a son who died in infancy and Morano left her husband shortly after, in 1938.

She’s also been dealing with health issues, including total deafness and increasing difficulty with vision. 

Emma Morano enjoys one of several celebrations in honor of her 117th birthday.

Emma Morano enjoys one of several celebrations in honor of her 117th birthday.

Image: AP Photo/Antonio Calanni

But she was in good spirits on Tuesday, saying, “I am happy to turn 117.” She was the recipient of several cakes and well-wishes from her mayor and even the president of Italy.

As for the eggs, her personal physician, Dr. Carlo Bava, was a bit more skeptical, saying Morano’s long life has been due to her genetic makeup, “and nothing else.”

Until he can prove otherwise, though, maybe it’s a good time to buy some eggs.

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Watch a Destroyed 17th Century Map Get Painstakingly Restored



A 17th century map was found in a chimney in Scotland and then delivered to the National Library of Scotland crumpled inside a plastic bag and basically destroyed. Just unraveling the fragile, centuries-old map seemed impossible enough, but the team at the National Library managed to figure out a way to salvage and restore it.

The transformation is really impressive, they took what was basically garbage and managed to piece together all the little bits of fabric and paper and essentially save history. Trina Mckendrick filmed the restoration process, you can see the before and after below:


And here’s more background on the map:

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