This Pocket-Sized Synth Uses Dial-up Internet Tricks to Share Sounds and Songs

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For electronic musicians who still like being able to perform with dials and buttons, Teenage Engineering’s Pocket Operators are miniature synths that manage to pack a tremendous amount of functionality into a tiny package. And that now includes the ability to import and export sounds and patterns with the new PO-32 Tonic synth.

Developed in collaboration with Magnus Lidström, who contributed to the original versions of the Pocket Operators, and wrote a software drum machine and percussion synthesizer for Windows and Mac called Microtonic, Teenage Engineering’s new PO-32 Tonic shares part of its name because it’s essentially a hardware version of Magnus’ app.

As with the other Pocket Operators that have been available since 2015, the PO-32 Tonic features 16 sounds, 16 different punch-in effects, a sequencer that can chain up to 64 patterns, a full month of battery life on just a pair of AAs, a charming old-school segmented LCD display (with a clock), and the ability to sync with other Pocket Operators for jam sessions with friends, or just creating a more complex beat.

What sets the PO-32 Tonic apart from past Pocket Operators is the new version now has the ability to import and export sounds and patterns via its 3.5-millimeter line-in jack, or through its new built-in microphone. The PO-32 Tonic is actually designed to work with Magnus Lidström’s Microtonic software, allowing the desktop app to be used to tweak sounds, effects, or generate patterns that can be digitally transferred to the tiny synth using audible sounds reminiscent of dial-up internet.

Remember those weirdly-satisfying garbled sound effects your modem made as it logged on to the early version of the world wide web? The new PO-32 Tonic does the same thing to transfer data between units or a computer, so you don’t need to keep USB cables on hand, or rely on a battery-draining wireless connection.

The PO-32 Tonic synths can also talk to each other in the exact same way, allowing users to easily share sounds and patterns between units, which should make the newest Pocket Operator the best way to actually learn how to use the tiny synths.

As for pricing and availability? On its own the PO-32 Tonic will be available starting the first week of April for $90, but if you want to get your hands on one earlier, there’s also a version of the new PO-32 Tonic that comes bundled with the Microtonic software for $140 available starting tomorrow.

[Teenage Engineering]

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New Google feature will change how you search forever

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Google has introduced a potentially game-changing update for its Android app that provides offline features for its search results. 

Searches made while offline will now be saved and automatically run as soon as the the device gets an internet connection again. 

This is particularly useful when faced with a spotty or unreliable data connection, as millions of frustrated mobile users can atest. 

“So the next time you lose service, feel free to queue up your searches, put your phone away and carry on with your day. The Google app will work behind-the-scenes to detect when a connection is available again and deliver your search results once completed,” Google product manager Shekhar Sharad wrote in a blog post

Sharad said the feature “won’t drain your battery” and will “minimally” impact data usage.

Any pending searches will be stored in the Google app under the Manage Searches option.

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How to Build an Email Marketing Strategy for Your Blog

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Even if you’re not selling anything on your blog, you still need an email marketing strategy to grow your readership. According to Quicksprout, your blog content is 3.9 times more likely to be shared on social media by email subscribers. Statistics also reveal that emails also have solid click-through rates across all industries – beating any other channel in traffic generation efficiency.

With emails, you can communicate with your audience on an almost personal level. Thanks to mobile technology, their inbox can be kept right in their pockets.

Below are the steps that can help you develop your email marketing strategy from the ground up.

1. Find the Right Platform

There are plenty of email marketing platforms available out there, but there are three that stand out – Aweber, GetResponse, and MailChimp.

All three platforms are complete with the necessary features you need to create professional-looking emails, manage your email list, and schedule your broadcasts. They also feature autoresponders that allow you to automate interactions with your audience.

For example, you can setup an automated “Thank You” message whenever someone subscribes to your email list, sends you a direct inquiry, or visits a particular page. GetResponse is a bit ahead in this department, but other platforms offer easy-to-use and flexible autoresponders as well.

You can refer to this post to learn more about each platform. However, the best way to decide which one is best for you is to try each one for yourself. MailChimp can be used for free as long as you don’t exceed 2,000 subscribers. GetResponse and Aweber, on the other hand, offer free trials.

2. Develop Your Drip Campaign

Successful email marketing takes much more than just promoting new blog posts a few times per week. To maximize engagement, you need to craft an entire journey that will provide your audience with the right content from start to finish.

In an email drip campaign, you create a series of emails that are sent on a schedule. These emails should eventually lead to the audience taking action – whether it’s making a purchase, sharing a page, or answering a survey. Naturally, drip campaigns should be tailored specifically for your audience, which is why you can’t just roll out a single campaign for all your leads.

Here is a post from ConversionXL with all the steps needed to develop a successful email drip campaign.

3. Optimize Your Opt-In Forms

Whether you like it or not, you need a well-designed opt-in form to attract more subscribers. But it’s not just the looks that count – you also need to pay attention to other elements that make up your audience’s experience.

An opt-in form must have a catchy headline, a concise description, and a compelling CTA. But most importantly, it must be integrated within your users’ experience in an unobtrusive way. Remember that timing means everything. You can’t just slap the audience with your form the very second they arrive at your site.

At the very least, you should give them enough time to absorb your headline and introductory paragraph. Of course, the form must be visually appealing so that you won’t put off your potential subscribers. If you’re using WordPress, click here for a list of tools that you need to consider for your opt-in forms.

4. Set up Your Opt-In Bribe

To generate more opt-ins, a proven strategy is to set up a bribe. Keep in mind that giving up their contact details is already a big deal for the online audience. Providing an incentive in your opt-in proposals will surely make it easier for them to entrust you with their information.

Ideally, the bribe must be free and highly valuable to your target audience. It must not be something that they can easily get anywhere else. For example, packaging thin content as an eBook and offering it as a bribe will make your audience trust you less.

If you are to offer an eBook, you need to make it in-depth, actionable, and worth the exchange. For more irresistible incentive ideas, you can refer to this post from Smart Blogger.

Conclusion

Building an email marketing strategy is never simple, but it should be manageable as long as you focus on one step at a time. If you follow the list above, you’ll be crafting your first email in no time. Good luck!

Related posts:

10 Email Marketing Tools That Can Save Your Campaign

Email Marketing Basics: Building a List, Creating Responsive Emails, and More!

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People in the US and Canada spent over $53 billion on marijuana in 2016

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marijuana pot weed flower bud dispensary store
John
Locher/AP

People in North America spent $53.3 billion on legal, medical,
and illicit marijuana in 2016. That’s more cash than Americans
blow in a year at McDonald’s and Starbucks combined.

According to a new report from Arcview Market
Research
, a leading publisher of marijuana market research,
the black market is losing ground to its legal counterpart
as consumers spend more money each year on legal cannabis.
Progress is slow, however.

The North American legal weed market posted $6.7 billion in
revenue in 2016, up 30% from the year before. The illicit market
generated 87% of total pot sales, down from 90% in 2015.

The numbers suggest the legal marijuana industry is growing
quickly, but it has a ways to go before it topples the black
market, which has the lion’s share of revenue.

2016 was a big year for weed. Seven US states
legalized cannabis in some form on Election Day. California, the
sixth-largest economy in the world, became the biggest domino to
fall with the passage of Proposition 64. Much of the West
Coast is now a legal enclave for recreational
pot.


marijuana farm grow trim

Farm
workers remove stems and leaves from newly-harvested marijuana
plants in Avondale, Colorado.

Brennan
Linsley/AP


Troy Dayton, CEO of Arcview Market Research, credits
consumer spending on the black market with creating a runway for
growth in the legal market.

“The enormous amount of existing, if illicit, consumer spending
sets cannabis apart from most other major consumer-market
investment opportunities throughout history,” Dayton said in a
statement. Unlike other fast-growing markets, which include
organic foods, home video, and mobile, “the cannabis industry
doesn’t need to create demand for a new product or innovation —
it just needs to move demand for an already widely-popular
product into legal channels.”

In an interview with Business Insider earlier this month, Dayton
said the sudden popularity of alternative ingestion methods —
such as weed-laced topicals, sprays, and edibles — also fueled
growth in the legal market. Consumers who would never smoke a
joint are finding relief in other products, which offer a wide
array of tastes, strengths, and experiences.


marijuana edibles colorado

Marijuana
edibles are one of the fastest growing categories in the legal
weed market, according to Arcview.

AP
Photo/David Zalubowski


In Colorado, where cannabis has been fully legal since 2012,
these alternatives grew from 30% of total legal sales in the
first quarter of 2014 to 45% in the third quarter of 2016.

“It’s one of the major reasons that people are going to leave the
underground market to go to the aboveground market. It’s about
variety,” Dayton told Business Insider. “You just can’t get these
products on the underground market.”

The so-called green rush
shows no sign of slowing down
.

Arcview projects legal sales will grow at a compound annual
growth rate of 26% through 2021, when the North American market
is expected to reach $21.6 billion.

By comparison, McDonald’s generated $35.5 billion in sales in
2015. Starbucks saw $13.3 billion in revenue that year,
according
to trade publication QSR Magazine
.

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A Day With Your Smartphone [Infographic]

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Your smartphone will likely remain with you throughout the day—from the second you wake up in the morning to the moment you close your eyes at night.

Various developments in mobile technology have helped foster such a dependent relationship. Texting (SMS) platform provider SMSGlobal argues, however, that texting functionality is a big reason we rely so much on our phones.

An infographic by the firm details nearly every aspect of how we use our mobile devices throughout the day—from the shower (95% of mobile devices in Japan are waterproof, the infographic says) to the office, where 80% of people use text messaging for business.

SMS makes our lives more efficient, since a text is likely to be responded to much quicker than an email, the infographic suggests.

To see how smartphones have become such an integrated part of our lives, check out the infographic:












Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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Here’s how to make Kevin’s famous chili from ‘The Office’

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Anyone who knows The Office knows that Kevin Malone is serious about his chili. The character himself admitted it’s probably the thing he does best. So it’s an unspeakable tragedy when he spills an entire pot of it on the ground before anyone has a chance to try it.

Lucky for us, YouTuber Andrew Rea has figured out how to make Kevin’s famous chili and he is sharing that precious recipe to all of us. He even shows us the best way to eat the chili, which is of course on a piece of carpet. 

He says it’s enjoying the chili in "the traditional fashion."

We think Kevin would be proud. But feel free to put it in a bowl.  Read more…

More about Food, The Office, Watercooler, Youtube, and Tv

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