The strange love-hate relationship between Bill Gates and Steve Jobs (AAPL, MSFT)


bill gates steve jobs

Bill Gates and Steve Jobs had a fraught relationship.

Over the course of 30-plus years, the two went from cautious allies to bitter rivals to something almost approaching friends — sometimes, they were all three at the same time.

It seems unlikely that Apple would be where it is today without Microsoft, or Microsoft without Apple.

Here’s the history of the bizarre relationship between Steve Jobs and Bill Gates.

SEE ALSO: The rise of Bill Gates, the richest man in the world

Bill Gates and Steve Jobs weren’t always enemies — Microsoft made software early on for the mega-popular Apple II PC, and Gates would routinely fly down to Cupertino to see what Apple was working on.

Source: "Steve Jobs" by Walter Isaacson.

In the early ’80s, Jobs flew up to Washington to sell Gates on the possibility of making Microsoft software for the Apple Macintosh computer, with its revolutionary graphical user interface.

Source: "Steve Jobs" by Walter Isaacson.

Gates wasn’t particularly impressed with what he saw as a limited platform — or Jobs’ attitude. “It was kind of a weird seduction visit where Steve was saying we don’t really need you and we’re doing this great thing, and it’s under the cover. He’s in his Steve Jobs sales mode, but kind of the sales mode that also says, ‘I don’t need you, but I might let you be involved,’" Gates said later.

Source: Fortune.

See the rest of the story at Business Insider

from SAI

How to make ‘cloud eggs’ — Instagram’s newest obsession


Instagram has changed the way we think about food. Food trends like Starbucks’ Unicorn Frappuccino have people lining up to get the newest, prettiest food products, just for that photo opportunity. If you’re looking for your next Instagram food post, look no further than the newest trend, "cloud eggs." Here’s how to make them.

Follow Tech Insider: On Facebook

Join the conversation about this story »

from SAI

Formlabs makes high-quality, automated 3D printing more affordable


Your basic hobbyist 3D printer (technically known as Fused Deposition Modeling or FDM) is great for rapid prototyping because, while the objects it prints are a bit rough, the system and its associated printing costs are relatively inexpensive. However, if you want a more polished and professional-looking product, selective laser sintering (SLS) is the way to go. Problem with that is, of course, that the average SLS 3D printer is roughly the size of a small car and costs anywhere from $200,000 to $5 million. But, there’s now a third option. 3D Printer manufacturer Formlabs announced on Monday that it will begin selling a scaled down SLS system that fits on a tabletop and costs 20 times less than other comparable printers.

Dubbed the Fuse 1, this SLS 3D printer starts at $10,000, though if you drop $20k Formlabs will throw in a post-processing station, an extra build piston, and your first bucket of Nylon PA 12 material. Unclutch your pearls, this machine is this expensive because it’s designed for professional-scale production, not extruding D-Pads for your Switch. Formlabs plans to begin shipping these printers in spring 2018, though you can put a $1,000 deposit down beginning June 5th to ensure you get one of the first.

The Fuse 1 enables designers to construct models up to 165 x 165 x 320 mm (6.5 x 6.5 x 12.5 inches) in size. And, unlike Stereolithography (SLA) 3D printing, SLS models don’t need to have built-in supports to keep it from collapsing during construction. This not only cuts down on post production processing, it allows users to design complex interior structures that they otherwise wouldn’t be able to.

This isn’t the extent of Formlabs’ announcement, mind you. The company has also debuted a modular, semi-autonomous production unit, called the Form Cell. It’s an enclosed work area equipped with 5 or more Form 2 3D printers as well as a post production wash and material recovery station. The user simply loads each machine with Nylon powder, loads the build design file and goes about their day. The system will not only print the models but also pull them out, wash them off, cure them and load them onto racks or carts, ready for assembly. What’s more, the system can schedule print jobs so that printers don’t stand idle while others finish their runs. It offers error detection as well as remote monitoring through its associated iOS and Android app. Best of all, its API will enable the Form Cell to easily integrate with existing customer relations, enterprise resource planning and manufacturing execution systems.

Form Cells will start at around $50,000 for a basic 5-printer setup up though there will be plenty of bells and whistles you can add on as needed. It’s available for pre-order beginning June 5th and is expected to start shipping alongside the Fuse 1 next spring.

from Engadget

Billionaire Michael Bloomberg has written a blueprint for how to defy Trump and uphold the Paris Agreement



On June 1, Donald Trump announced that the US will exit the Paris Agreement, an international effort aimed at curbing climate change by reducing global greenhouse gas emissions.

The move upset many states, climate scientists, and CEOs. But billionaire Michael Bloomberg, a vocal supporter of climate change mitigation, isn’t phased.

To make up some of the $2 billion in lost funds toward climate action programs, the former New York City mayor’s charitable organization, Bloomberg Philanthropies, is giving $15 million over the next two years to the UN Framework Convention on Climate Change. He’s also leading a coalition, made up of three states, dozens of cities, and 80 university presidents, that vows to uphold the Paris Agreement.

Even before Bloomberg did all that, he and former Sierra Club executive director Carl Pope had already laid out a blueprint for fighting climate change. In their 2017 book "Climate of Hope," they argue it’s most effective to take action on the local level.

Bloomberg and Pope offer small actions that companies and local governments can take toward boosting clean energy and reducing greenhouse-gas emissions. For example, building more bike lanes has been shown to reduce CO2 levels (since it encourages people to drive less often). Constructing public transit near housing has a similar effect.

Cities with large buildings that mandate energy-efficient upgrades to heating and cooling systems can minimize their carbon footprints and save on energy, Bloomberg says in the book. New York City’s green building projects, for instance, are projected to lower greenhouse-gas emissions by 2.7 million tons — about the equivalent of kicking 560,000 cars off the road, according to CityLab.

Bloomberg and Pope also note that more investment in natural ecosystems can mitigate climate change.

"Here as elsewhere, the key to unlocking the climate puzzle is to realize that if we handle other pieces of our business better — in this case, stewardship of vital food, timber, and water sources like wetlands, mangroves, forests, prairies, and peat bogs — we will simultaneously make major strides toward a safer climate and a cooler world," the co-authors write. "Investment in ecosystems is vital if we want them to thrive and then do what they are superbly equipped to do — suck carbon out of the atmosphere and turn it into soil and vegetation."

There is also an increasing amount of scientific research into machines that can capture CO2 even after it’s in the air. "Whether these pilots can, in a near future, be scaled at an affordable level is uncertain, but it seems only prudent to support the needed research to explore them," Bloomberg and Pope write.

Made up of 195 nations as of June 2017, the Paris Agreement aims to reduce greenhouse-gas emissions to fight rising global temperatures. As its contribution in 2014, the US pledged to lower its emissions by 26-28% below 2005 levels by 2025.

About 30 major US cities have vowed to uphold the Paris Agreement, despite the planned US withdrawal in late 2019. Pittsburgh Mayor Bill Peduto recently announced that the city plans to transition to 100% renewable-energy sources, by 2035. 


Bloomberg and Pope say that new jobs at renewable energy projects can offset those lost at fossil fuel companies. They note that a number of US companies are already investing in clean energy projects, like wind and solar.

"The world economy will be a lot stronger if we solve climate than if we don’t, even leaving aside the costs of climate," Pope told Business Insider.

SEE ALSO: Pittsburgh plans to power itself with 100% renewable energy

Join the conversation about this story »

from SAI

Trump who? Tech giants join massive effort to uphold Paris Agreement


U.S. tech titans are joining an effort by more than 1,000 U.S. governors, mayors, investors, universities, and companies to commit to meeting the targets of the Paris Climate Agreement.

Tech firms, including Apple, Amazon, Google, Facebook, and Microsoft, are banding together following President Trump’s controversial decision on June 1 to withdraw the U.S. from the historic climate change treaty. 

The new campaign, called “We Are Still In,” formally debuted on Monday after it was quietly announced last week. 

We Are Still In” represents the most serious attempt yet by local officials, business executives, and private-sector leaders to buck the Trump administration’s  decision, which sent political shockwaves around the world.

Participants vowed to meet the Paris agreement’s target of limiting global warming to “well below” 2 degrees Celsius, or 3.6 degrees Fahrenheit, above preindustrial levels by 2100. They also pledged to accelerate the transition toward renewable energy.

President Trump announcing his decision to withdraw from the historic climate accord, June 1, 2017.

President Trump announcing his decision to withdraw from the historic climate accord, June 1, 2017.

“In the U.S., it is local and state governments, along with businesses, that are primarily responsible for the dramatic decrease in greenhouse gas emissions in recent years,” the group wrote in an open letter to the international community.

“Actions by each group will multiply and accelerate in the years ahead, no matter what policies Washington may adopt,” they wrote. 

“It is imperative that the world know that in the U.S., the actors that will provide the leadership necessary to meet our Paris commitment are found [outside of Washington].”

Michael Bloomberg, the former New York City mayor and a U.N. Special Envoy for Cities and Climate Change, is coordinating the effort. He’s expected to deliver the statement to the U.N. Framework Convention on Climate Change (UNFCCC), the body that oversees global climate negotiations, on Monday afternoon.

Bloomberg has said that efforts by cities, states, and companies to reduce greenhouse gas emissions might ultimately be enough to meet America’s current commitment under the Paris treaty. Former President Obama pledged to reduce the country’s emissions by 26 to 28 percent by 2025, from their levels in 2005.

“American society remains committed to achieving the emission reductions we pledged to make in Paris in 2015,” Bloomberg said in a statement.

The "leaf" on the logo of Apple store turns green to welcome the World Earth Day on April 20, 2016.

The “leaf” on the logo of Apple store turns green to welcome the World Earth Day on April 20, 2016.

The coalition intends to submit its own version of an Intended Nationally Determined Contribution, the formal name for each country’s emissions reduction pledge under the Paris Climate Agreement. The new U.S. version, called “America’s Pledge,” will account for the climate-fighting efforts of U.S. cities, states, businesses, and other subnational actors.

It would be rare, if not unprecedented, for a coalition like this to formally join a U.N. treaty meant for nations to sign.

Christiana Figueres, a former top U.N. climate official who helped broker the Paris treaty, told the New York Times there is currently no formal mechanism for entities that aren’t countries to fully participate in the Paris accord.

Patricia Espinosa, who succeeded Figueres in the top U.N. climate job, said the organization welcomes the U.S. coalition’s move. 

“The UNFCCC welcomes the determination and commitment from such a wealth and array of cities, states, businesses and other groups in the United States to fast forward climate action and emissions reductions in support of the Paris Climate Change Agreement,” she said in a statement.

“We Are Still In” is the latest in a string of related efforts that have cropped up in the days since Trump’s Paris announcement. 

Thirteen governors representing both political parties have joined the newly created United States Climate Alliance, which commits states to upholding the global warming targets under the Paris Agreement.

In addition, more than 200 mayors (and counting) have pledged to intensify their local climate efforts to meet the Paris Agreement’s aspirational goal to keep global warming to 1.5 degrees Celsius, or 2.7 degrees Fahrenheit, above preindustrial levels through 2100. That more stringent temperature target is a high priority for low-lying developing nations that are worried about sea level rise.

from Mashable!

Sorry to kill your buzz but … Steph Curry double-dribbled in that viral NBA Finals highlight


Sorry to kill your buzz but … Steph Curry double-dribbled in that viral NBA Finals highlight

Sorry to kill your buzz.Sorry to kill your buzz.

Image: AP/REX/Shutterstock

One highlight stands head and shoulders above all the rest from the Golden State Warriors’ 132-113 drubbing of the Cleveland Cavaliers in Game 2 of the NBA Finals on Sunday night: Steph Curry, feinting and probing against the smothering defense of LeBron James before knifing to the rim for a layup against the much bigger man. 

The play instantly lit the internet on fire with emphatic reactions. It stood out for several reasons: the size difference between the two stars; as an illustration of Golden State’s dominance through two games in this year’s Finals; and finally, as a bit of revenge for a vicious block James had against Curry in last year’s Finals matchup. 

But upon further review, there is a problem: The play technically shouldn’t have counted at all because Curry double-dribbled. How do we know this? Thanks to a clip the NBA itself shared on social media. 

First, here’s the play in question, which came early in the third quarter Monday night. Watch Curry struggle to free himself from James before finally getting the separation he needs to sneak in two points.

It’s remarkable — and nearly impossible to spot his double-dribble when viewing at game speed. Curry gets the advantage he’s seeking around the seven-second mark of this clip, using a head and shoulders fake near the three-point line to get James off balance before he drives to the rim. 

Remember that moment. 

Now, the NBA has something called a “Phantom Cam,” which is basically a camera that shoots super-slow motion in super-high quality. They use the “Phantom Cam” to create cool clips that are sharable on social media — and did just that with Curry’s drive on James. 

Let’s pay careful attention to the 22-second mark of this clip, though — it corresponds to the seven-second mark of the first clip we showed you, the moment when Curry found his advantage on James. 

But slowed down and from an alternate angle, we see this:

It turns out Curry didn’t just get James with a head-and-shoulder fake that made the Cavs star briefly expect an outside shot was coming. No, it turns out Curry was able to trick James because he actually put two hands on the ball as if he was going to shoot before double-dribbling to begin his drive to the rim. 

Now, a missed call on one drive to the hoop is not even close to being the worst of Cleveland’s problems — losing games one and two by a combined 41 points proves that beyond a doubt. 

But perhaps Cavs fans can take solace in one small mercy: Sunday night’s viral highlight wasn’t quite what it seemed. 

from Mashable!

Global beer sales drying up, says report

  • Global beer sales drying up, says report


    People are drinking fewer alcoholic drinks, according to a new industry report tracking consumption worldwide.
    Beer sales continued to slide last year and the trend towards cider sipping stalled.
    The global market for all alcoholic drinks contracted 1.3% in 2016, driven by a 1.8% fall in beer sales, the International Wine and Spirits Record (IWSR) found.
    Cider sales went in reverse, down 1.5% after several years of growth.
    The overall contraction of international alcohol sales is far greater than the average dip of 0.3% in the previous five years.
    The IWSR market report for 2016 found global wine sales to be relatively flat, down … (full story)

  • from FF All News
    via IFTTT

    Looking Into Ethereum


    In another article, I wrote about gold being a superior currency to Bitcoin. The key difference between the two is that, while gold has value for reasons beyond its use as a currency (and speculation), Bitcoin has no other value. However, there is a cryptocurrency which has value beyond its use as a currency and speculative vehicle. That currency is Ether.

    There are a number of Bitcoin related articles on Seeking Alpha. Ethereum is discussed far less frequently. That is not surprising, considering Bitcoin is the granddaddy of cryptocurrencies. But Ethereum is an important technology, with a lot of potential.


    First off, with Bitcoin, and Ethereum, there are two components. There is the blockchain and then there is the currency. The blockchain is the backend, which acts as a decentralized, distributed, ledger system, that is used to record every transaction, allowing secure contracts. With Ethereum, the underlying system is able to implement any program as a contract. These are called smart contracts.

    Ether, which for the purposes of this article will be thought of as a currency, is also often described as the fuel for Ethereum. The Ethereum network requires an input of Ether to run code. The more complicated the smart contract, the more Ether is required. When referring to the currency, I will use ETH and BTC. More detail on the differences between Ethereum can be found here.


    Gold receives its value, in part because it plays on human psychology and in part because of its use in medicine, electronics, and so on. ETH, right now, does gain most of its value from it being a speculative vehicle, but unlike BTC, ETH has a use. As mentioned earlier, it is used as the fuel in the Ethereum block-chain system, which has the power to run decentralized applications of any type and at any scale, so long as the system grows large enough.

    ETH also has one more advantage over Bitcoin. The real issue I have with BTC is that it is highly deflationary. It has a fixed maximum supply. Ether availability grows linearly. It is therefore more disinflationary. I would prefer a version of ETH which has a way to match supply to demand, which gold does, but at least a disinflationary currency is better than an inflationary one. However, the move from deflationary to disinflation will only happen once speculation dies down.


    Finding raw data for cryptocurrency is not as easy as it is for stocks or gold. However, Poloniex has data on ETH vs BTC, and many other cryptocurrencies. Cryptocompare has daily price history for ETH.

    Ether to Bitcoin Ratio

    One reason that Ether has gone up in price over time is because Bitcoin has gone up in price. However, ETH has gone up with respect to BTC as well. This suggests that demand for ETH exists in its own right.

    ETH to Bitcoin Ratio

    The growth has been inconsistent, but overall appears to be more or less exponential, which makes sense as ETH adoption continues to expand.

    ETH vs USD

    Since BTC is not exactly a primary currency, perhaps comparing its price to the USD is more useful for most people. Below is the daily graph of ETH prices in USD, from August 7, 2015 through June 1, 2017. Apologies for a different format for the x-axis in the graph.

    Ether (NYSE:<a href='' title='Ethan Allen Interiors Inc.'>ETH</a>) priced in USD

    Recent growth seems to have be even beyond exponential. This makes sense, considering BTC is growing exponentially, and ETH vs BTC has also been growing exponentially. Again, this will likely subside as adoption levels off. However, given that ETH has a market cap of only 20.4B USD and even BTC has a market cap of only 39.4B USD, that might be a while.

    Variation in Daily Percent Change

    Histogram of percent change in ETH

    The distribution of price fluctuations is definitely not normally distributed. While the mean and standard deviation of the distribution are 0.0504% and 0.0328% respectively, skewness and kurtosis are 1.01 and 50.8. Skewness is close to normal, but kurtosis is definitely not. Meanwhile, the minimum and maximum are percent changes are -29.0% and 41.9% respectively. For more on what these values mean, see the discussion in “A 47-Year Comparison Between The S&P 500 And Gold.”

    But overall, what this distribution shows is that, while most days there is little change in the value of ETH, there are days with massive swings. This makes it more difficult to predict where ETH will be in the future.

    Again, it is not reasonable to assume that the type of growth in value will continue indefinitely. It will have to level off at some point. It will likely first slow to exponential growth, when Bitcoin starts leveling off, and then logistic growth as the currency matures, so long as it lasts that long.

    Further Discussion

    When I started writing this article, about a week ago, there were very few articles on Ethereum specifically. However, Geoffrey Caveney’s beat me to the punchline with “Ethereum Blasts Above $20 Billion Market Cap, Over Half Of Bitcoin.” Still, I think there is a lot that can be added to the discussion. Alpingseeka made some interesting points in his comment.

    Bitcoin does one thing, simply, and it’s good at it. Ethereum is a promise to do an infinite number of complex things later, but none of them have materialized yet. it’s an uncertain bet, and no dapps currently operate at a scale significant enough to merit the valuation it finds itself at.

    This is a good point. However, this is one reason why ETH is an interesting speculative vehicle right now. It has the potential to become more than it is today. Bitcoin could add smart contracts, but it is not as likely to do so. It has more or less matured in terms of its potential. Buying ETH is much like buying stock in a startup. A startup does very little in the beginning. It does not produce much. However, people invest in startups hoping that they will become more than they currently are.

    Bitcoin, on the other hand, is acting like a speculative vehicle, even though it should just be acting as a currency. Indeed, the speculative nature of Bitcoin is limiting how useful BTC is as a currently for now.

    The network suffered a contentious split and there are two competing ethereum chains – ethereum and ethereum classic. Classic offers at the very least a decent monetary policy and has been attracting developer talent.

    Ethereum has more difficult scalability issues than bitcoin. Its blockchain is already larger in size.

    I included these two points together because they might go hand in hand. Bitcoin does have a scalability issue, and how to solve that issue is threatening to split Bitcoin in two. Read “Why Bitcoin May Split In Two And How To Prevent It” and “Bitcoin’s ‘Segwit2x’ Scaling Proposal: Miners Offer Optimistic Outlook – CoinDesk” for more on the topic. While it is possible that Ethereum could split again, it is unlikely. The main threat of this happening comes from the switch to PoW to PoS.

    It has a ‘difficulty bomb’ that will make mining impossible unless a switch to the Proof of Stake
    (PoS) algorithm is completed next year

    That is actually on purpose. The idea is to eventually make it difficult enough to mine new ETH that there will be no split. The risk is in timing. If the switch to PoS is too soon, there will be a split. If it is too late, people will stop mining, and the system will become vulnerable to security breaches.

    Regarding Geoffrey’s actionable trade,

    Mind you, I say this as a strong believer in precious metals as a safe haven to preserve one’s wealth. I think 10% of your portfolio in gold is a good idea at all times. Gold has been valued as a store of wealth by civilizations around the world for 6,000 years.

    I am with him on this. I will take gold over BTC and ETH. It is just nice to have a little bit in your portfolio as a lottery ticket, and that is exactly what both cryptocurrencies are right now: lotto tickets. I will likely purchase a small amount of ETH, if there is a significant price drop. I would like to see it go below $200 before purchasing any.


    All cryptocurrencies are speculative vehicles right now. This means that they are incredibly high risk. They should not be treated like safe haven assets such as gold. However, ETH is better positioned to become a generally used currency and is likely to be around for longer than BTC. A lot of its longevity will be determined by how well the Ethereum blockchain is adopted for the deployment of applications. Additionally, if ETH continues to grow in value, relative to BTC, it will continue to offer better ROI.

    Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

    I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

    Additional disclosure: I am not currently positioned in any cryptocurrency, but may purchase some if there is a dip in the near future.

    from Forex Articles on Seeking Alpha
    via IFTTT

    Sony’s PlayStation 4 is crushing Nintendo and Microsoft — now execs explain the master plan (NTDOY, SNE, MSFT)


    Shawn Layden PlayStation experience 2015

    Sorry, Microsoft. Sorry, Nintendo. As we go into next week’s E3 conference, the biggest video game event of the year, Sony wants you to know that the PlayStation 4 is the one to beat.

    Today, Sony announces that it’s sold "almost" 60 million PlayStation 4 consoles to customers since its launch in 2013.

    To underscore the point, it revealed a few new stats, too:

    Microsoft no longer reveals sales of the Xbox One, but recent estimates peg it at below 30 million sold. And while the Nintendo Switch, which launched in March, is too new to compare, Nintendo had sold around 14 million Wii U consoles since 2012.

    In other words, Sony is taking a victory lap ahead of E3, and taking its fans along, too: From June 9-17, Sony will be holding a "Days of Play" promotion, with big sales on PlayStation software and hardware. Sony is even using the event to launch a gold-colored PlayStation 4 console, which will sell for $249.

    Business Insider sat down with PlayStation global sales and marketing head Jim Ryan and Sony Interactive Entertainment America CEO Shawn Layden to talk about Sony’s blockbuster 2016, the revitalized competition with Microsoft and Nintendo, and the master plan for the year ahead.

    ‘That’s the way we like to do things’

    Sony had a very busy fourth quarter last year. On October 13, 2016, Sony launched PlayStation VR, a $399 headset that attaches to the PlayStation 4 console — its play to beat Facebook’s Oculus to conquer virtual reality in the living room.

    One month earlier, on September 7, Sony introduced the PlayStation 4 Slim, a refined version of the original console, and the PlayStation 4 Pro, a version with more robust graphical capabilities.

    "That’s the way we like to do things," jokes Layden.

    Now, almost eight months after that hardware blitz, Ryan says "it could have scarcely gone better" — an assertion backed up by those sales figures. He also says high demand has led to shortages of the PlayStation VR and the PS4 Pro console. But Sony has ramped up production, and he expects they’ll be easier to find going forward.

    playstation vr motion controllers move

    The PlayStation 4 Pro has found early success for a very simple reason, says Layden: There’s a "constant desire of every developer to make their games look better." The console games with the most impressive graphics are landing on the Pro, he says, and gamers are coming along for the ride.

    And when it comes to virtual reality, Ryan says the company is "intrigued" by where it stands with the PlayStation VR, even as he acknowledges that one million headsets sold is hardly a dent in the PlayStation 4’s 60 million-strong customer base.

    "We would not describe one million units the same as mass adoption," says Ryan. "But we would call it a good start." 

    ‘We won’t be frightened of what they do’

    Sony may be way out front, but Nintendo and Microsoft have both indicated a revitalized willingness to compete. 

    Ryan says it’s too early to really gauge the Nintendo Switch’s success, but that "there’s room in the market." When it comes to Microsoft, however, Ryan is a little more skeptical.

    Xbox boss Phil Spencer has promised that its forthcoming "Project Scorpio," slated to launch this holiday season, will be "the most powerful console ever." That’s a not-so-subtle indication that Microsoft is planning on something even beefier than the PlayStation 4 Pro. 

    PlayStation 4 Pro

    Still, when it comes to the burgeoning market for super-powerful game consoles, Ryan says Sony is "building a strong position" with its early sales. So while Sony welcomes the competition and looks forward to hearing more about Project Scorpio at E3 with the rest of the world, it’s not exactly keeping the PlayStation team up at night.

    "We won’t be frightened of what they do," says Ryan.

    Because ultimately, it’s all about the games, and Ryan thinks Sony has the edge. The "vast majority" of Xbox One games are also available for PlayStation 4, notes Ryan — and PlayStation 4-exclusive blockbusters like "Horizon Zero Dawn" and the forthcoming "Uncharted: The Lost Legacy" tip the scales. 

    What comes next

    In a broad sense, Layden says the way for PlayStation to grow is by expanding the traditional notion of the video game industry. As the leading console maker, Layden says the next real frontier for PlayStation lies in enticing people who might never otherwise play games.

    "We have to also create new segments, new genres," says Layden.

    An early example of this can be found with "MLB: The Show 17," the latest in Sony’s baseball series, explains Layden. Originally, Sony’s inclination was to market it "as a game," he says. But when they started pitching it instead as a kind of ultimate experience for MLB fans, he says, it became the best-selling entry in the franchise.

    Horizon Zero Dawn

    Now, the PlayStation VR provides a new opportunity to take that even further. Since virtual reality is so new, there’s no accepted way of doing things. That means there’s a real chance to reexamine what works and what doesn’t, opening the door for new innovations that can encourage new players.

    "[PlayStation VR is] not a peripheral, so to speak; it’s a whole new medium," says Layden.

    The goal for Sony, then, is to push on both software and hardware: With excellent exclusive games, Layden says, Sony can drive the market forward by showing developers what’s possible. Those games, in turn, will sell more PlayStation 4 consoles and PlayStation VR headsets, enticing developers to make more games.

    "Our part of the bargain is to provide the install base," says Layden.

    SEE ALSO: ‘Horizon Zero Dawn’ is an incredible, must-play game that’s reason enough to buy a PlayStation 4

    Join the conversation about this story »

    NOW WATCH: 5 hidden features only PlayStation 4 power users know about

    from SAI
    via IFTTT