Global beer sales drying up, says report

  • Global beer sales drying up, says report


    People are drinking fewer alcoholic drinks, according to a new industry report tracking consumption worldwide.
    Beer sales continued to slide last year and the trend towards cider sipping stalled.
    The global market for all alcoholic drinks contracted 1.3% in 2016, driven by a 1.8% fall in beer sales, the International Wine and Spirits Record (IWSR) found.
    Cider sales went in reverse, down 1.5% after several years of growth.
    The overall contraction of international alcohol sales is far greater than the average dip of 0.3% in the previous five years.
    The IWSR market report for 2016 found global wine sales to be relatively flat, down … (full story)

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