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What goes into making a really good email?
The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization.
It also highlights the technical aspects to keep in mind, such as how to use hierarchy in the layout, which fonts are most Web-friendly, and how to incorporate video and GIFs.
To start creating good emails, check out the infographic:
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer
from Marketing Profs – Concepts, Strategies, Articles and Commentarie http://bit.ly/2tQbqhB