A shark expert explains how to avoid a shark attack


George Burgess, the director for the Florida Program for Shark Research at the Florida Museum of Natural History and contributor to "SharkFest," explains what people can do to avoid a shark attack. Following is a transcript of the video.

Shark attacks have been increasing. They’ve actually been increasing for the last 11 decades.

When we enter the sea, it’s a wilderness experience. If you’re paranoid about getting bitten, obviously stay outside of the water. Work on your suntan, drink a cold one on the beach, enjoy the scenery. But if you go in the water, you know that there’s going to be some risk, and it’s our duty to reduce that risk if we can.

How do we do that reduction? Well, first of all we can go out in groups.

There’s safety in numbers. There’s a reason why fishes are in schools and antelopes are in herds. It’s because there’s safety there. So go together as a group. Don’t become isolated, because carnivores such as sharks go after the lonely person.

Don’t go in the water between dusk and dawn — time periods when sharks are most active in feeding. Avoid certain areas where sharks are likely to be found: inlets, channels. If you see seabirds diving, if you see fishes jumping, if you see humans fishing off of the shoreline, that means there’s fish around. If there’s fish, there’s probably sharks.

So just by doing those common-sense sort of things, we can reduce our risk.

If you see a shark while in the water, of course the first thing to do is get out, if you can. And that seems obvious to most people, but surfers in particular, who swim a lot in the water and see sharks, oftentimes don’t worry about it, because they’ve been with them before. And then sometimes they get bit. So get out of the water if you see a shark.

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from SAI http://read.bi/2upUWgj

What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]


Transparent SSL and HTTPS are technical aspects of how a website is set up, and marketers may not have a lot of time to think about them. But making sure they are in place—especially before a set of Chrome updates is released in October this year—can help you avoid trust-certificate alerts, which can affect sales.

An infographic by Nibmus Hosting illustrates the importance of the new transparent SSL certificate initiative for brands, and includes a chart that explains how transparent SSL works.

If your SSL certificate is not transparent by October 2017, the infographic warns, the following could happen:

  • Google Chrome will mark your website as “not secure.”
  • Someone could create a fake copy of your website and harm your visitors.

The infographic also provides a checklist to help with moving your website to HTTPS, which starts with the acquisition of transparent SSL and also includes updating internal links as needed.

For all the details, check out the infographic. Just tap or click to view a larger version.

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

from Marketing Profs – Concepts, Strategies, Articles and Commentarie http://bit.ly/2uGPr8c

This Optical Illusion Will Completely Wreck Your Brain Because It Simply Does Not Compute

optical illusion brain teaser


The internet is filled with a lot of cool optical illusions. In fact, we’ve shared a lot of them over the years. Ones we that we thought were worthy of your attention because they were truly legit brain teasers.

Heck, I just shared one a couple of weeks ago that was a pretty tough nut to crack. However, that brain teaser had nothing on the optical illusion you are about to view.

You ready? (No, you are not ready.)

Here we go…

Yeah…those semi-curvy diagonal blue bars you see running from left to right? They’re not diagonal at all. They’re completely horizontal. What?!


I know, right? That doesn’t make any sense!

Apparently, according to Metro, if you focus on the small areas between the tiny black and white diamonds, you’ll notice that they are all straight.

Annnnd I’m still not seeing them as horizontal. WHY AM I NOT SEEING IT?!

At least I can take some solace in the fact that the woman who created even still gets fooled by it.

This is going to drive me nuts all day.

from BroBible.com http://bit.ly/2vPRNH1

Graphic Anatomy of a Stock Market Crash: 1929 stock market crash, dot-com, and Great Recession

Gathering around the stock ticker during the 1929 stock market crash.

The 1929 stock market crash became the benchmark to which all other market crashes have been compared. The following graphs of the crash of 1929 and the Great Depression that followed, the dot-com crash, and the stock market crash during the Great Recession show several interesting similarities in the anatomy of the world’s greatest financial train wrecks. They also show some surprises that run against the way many people think of these most infamous of crashes.


Graphing the 1929 Stock Market Crash


The stock market roared through the 1920’s. Building construction, retail, and automobile sales advanced from record to record … but debt also climbed as a way to finance all of that. This crescendoed in 1929 when the stock market experienced two particularly exuberant rallies about a month apart (one in June and one in August with a plateau between).

Then retail, housing and automobile sales started to fall apart.

Sound familiar?

Keep reading….

(The pattern is similar to what I described in my recent article, “Irrational Exuberance During Trump Rally Exceeded All Records! We’re sailing into a massive stock-market crash.“)

After the Dow peaked in ’29, it traded sideways for half of September and then took a fairly steep drop in the remaining half; yet, it recovered almost half of its fall during that infamous October, before rounding off quickly and plunging to its near death on Black Tuesday.

People tend to forget or not notice that even the infamous Black Tuesday crash on October 29, 1929, dog-legged back up the next week quickly and then crashed even harder over the next two weeks. Bouncing back up to its October 29 bottom, it stabilized, at a point down about 120 points from its peak, which meant the market recovered to a point about 33% below its summit. At it’s worst point that year, it was down 44%.



Graph of the Dow during 1929 stock market crash

Graph of the Dow during the 1929 stock market crash



“Black Tuesday” or the “Crash of 1929” was just the most infamous of the plunges that took the world into The Great Depression. People also tend not to be aware of the fact that the market first experienced a “Black Thursday” the week before the infamous plunge. So, let’s dissect the anatomy of the 1929 stock market crash in a little more detail.


The bigger picture of the 1929 stock market crash – The Great Depression


First, you can see the two particularly exuberant rallies during the summer that preceded the 1929 stock market crash a little better in this graph:



Chart of the 1929 stock market crash of the Dow Jones Industrial Average


The 1929 stock market crash warned of its arrival with a foreshock in March when the Federal Reserve warned about rampant speculation (“irrational exuberance” during which people believed the bull market would last forever because the bull market had been running for nine years during which time, the Dow increased in value tenfold). The Fed’s proclamation created enough of a shock, tiny as it appears on the graphs above, that National City Bank announced it would provide $25 million in credit to arrest the slide. While that event is an almost unnoticeable blip on the graph above, it was a foreshock of problems that would develop into something enormous, and it was arrested only by bank intervention with what was serious money at the time.

A larger foreshock came in May, but the market went from that second event directly into its steepest rally — this in spite of the fact that construction was already cooling down and auto sales were tanking, and consumer had climbed a high wall of debt.

Wikipedia provides a good overall history of the crash of 1929, including the overzealous optimism and how that optimism fell apart before the big crash. People tend to think optimism continues in some monolithic form unabated until the exact day of a crash; but in 1929 people began to worry clear back in March. Those worries grew intense by September, but the many worries didn’t stop the market from climbing and didn’t stop the permabulls from making stupid proclamations like “Stock prices have reached what looks like a permanently high plateau.” When the market made its first major break in September, becoming severely unstable, many saw even that as a “healthy correction,” failing entirely to see how bad things would become in spite of the obviously shoddy economic fundamentals building up in many parts of “Main Street.”

The Black Tuesday event actually took an entire month with that Tuesday simply being the worst of many bad days. After that horrible October, you can see in the graph above that the market slowly recovered almost half of its losses over the course of about half a year. Many thought the worst was over, but the worst was yet to come. From there, the market began a long jaunt downhill into the belly of the Great Depression, which ultimately graphed out to looked like this:





As you see, MUCH worse was yet to come. The Great Depression looks more like a run of steep rapids, and its biggest drop on a percentage basis did not happen until 1932! (See logarithmic chart below. The value of looking on a percentage basis (logarithmic) is that a 100-point drop in the market means you lose half of your money if the market was only at a total of 200 points; but when the market is at 20,000 points, a 100-point drop is only a loss of half of one percent of your money. So, the percentage of the market lost in each drop can be more important than the actual number of points lost. On the other hand, it’s also easier to experience large percentage changes when you are working with something small than with something extremely large. That’s true in all endeavors, so looking at things logarithmically is not always the best way.)

The belly of the Great Depression saw a stock market that had finally fallen by twice as much as the initial crash. The bear market lasted three years, and the market didn’t recover to its previous peak until twenty-five years later!




Logarithmic chart of the stock market crash of 1929 - Dow Jones Industrial Average (DJIA)

Logarithmic chart of the stock market crash of 1929 – Dow Jones Industrial Average (DJIA)



The market didn’t fall, go flat and then fall again. Every time it crashed, it bounced way back up and then fell harder — two steps down, one step up; two steps down, etc. (For regular readers, when I have talked in the past about the coming “Epocalypse,” I’ve been talking about the full run of waterfalls and rapids all the way to whatever the final bottom will be, not the first crash; and I’ve been talking about the entire global economy, not just the New York Stock Exchange, which isn’t even the entire US economy.)

When you look at the Great Depression, you can see that the greatest stock market crashes cannot be assessed by their first drop over the edge. These crashes are far greater beasts that are the sum of many falls. The enormity of any major crash cannot be appreciated until years after it began. To see how that is so, let’s compare the 1929 stock market crash to the more recent major collapses that more people are personally familiar with, particularly the Great Recession (being closest in global impact to the Great Depression), but first the dot-com crash.


The dot-com crash


It was in the lead-up to the dot-com crash that Alan Greenspan coined the term “irrational exuberance” in speaking of his concern that the market may have been overheating. Greenspan called it that because the market turned into a feeding frenzy where everyone wanted in because it looked as if the bull market could never end. Anyone should be able to see that such thinking is completely irrational, but somehow the majority of people actually don’t. In fact, Greenspan coined the term in December of ’96, long before the greatest level of euphoric bidding was seen. Even when he coined that phrase, he had no idea how overheated the market would actually become as it continued to climb into the sun and then melt like Icarus.

Just as one can see in the graph of the 1929 stock market crash, at no point during the period graphed prior to the dot-com crash did the market ramp up as steeply for as long as it did just before the crash. In fact, just as in 1929, the market rally showed two particularly steep bursts of euphoria with a brief plateau between them. Just as in ’29, it was as though the market sprinted as fast and as high as it could, stopped to catch its breath, and then made one final leap upward toward its summit.




Graph of the dot-com stock market crash

Graph of the dot-com stock market crash




You can also see clearly in graphs of both stock market crashes that the big plunge that became most identified with that particular crash did not happen right after the irrationally exuberant rally. In the case of the 1929 stock market crash, the big plunge came a month-and-a-half after the market’s peak. In the case of the dot-com crash, it came more than a year-and-a-half after the market summited. There was plenty of warning that the bull market was falling apart, but the majority would not see it.

Also, just as in the 1929 stock market crash, the biggest plunge of the dot-com bust happened in the fall. In fact, three of the biggest drops during this three-year breakdown happened in September or October (with two of them being in October, as was the case in the 1929 stock market crash). It seems the market loves a good October surprise when it comes to its worst breakdowns. August and September tend also to be bad months.

Just as with the Great Depression, the dot-com bust played out in a series of major plunges over the course of years before the market finally found its bottom. In neither case was the great “crash” a relatively straight line of decent to the bottom. There were many attempted-and-failed rallies along the way. As with the 1929 stock market crash, the first plunge in the dot-com bust-up wasn’t even the biggest. Although in 1929, Black Tuesday came only a couple of weeks after the first big drop, during the dot-com collapse, the biggest plunges over the cliff would be either the fourth of fifth of the major drops (the fourth being the steepest, the fifth being slightly longer in duration).

What the dot-com bust made most clear is that the nation’s biggest stock market crashes are not airplane slams into the ground with a burst of flames but slow-motion train wrecks. That is to say, they happen over a protracted period. That’s not immediately obvious in our memories because when we think of them, we tend to label them by the most horrifying plunge that really got everyone’s attention.

You can also see that people had a major warning of the dot-com bust in the form of a huge foreshock in late Summer and early fall of 1998. As with major earthquakes, there are always foreshocks and aftershocks that play out for months around these big shakeups. You’ll also see the foreshocks and aftershocks confirmed in the anatomy of the our nation’s second-most memorable stock market crash:


Graphing the stock market crash of 2007-2009 – The Great Recession



Graph of the Great Recession Stock Market Crash from 2006 to 2009

Graph of the Great Recession Stock Market Crash from 2006 to 2009



From this graph, you can see that the Great Recession stock market crash — the closest equal in overall impact to the Great Depression — started in much the same manner as the 1929 stock market crash and the dot-com bust. Once again, the market experienced its steepest run-up in a burst of glory just before its peak. In all three crashes, that run-up came out of a minor valley, almost as if that first drop before the summit was a bit of a foreshock. The run-up to the summit is always a steeper sprint than the market saw for many months/years prior (hence “irrationally exuberant” because its climbing faster than makes any sense, given that the market is really about to break and that economic fault lines, such as declining auto sales and declining housing sales are starting to show). The market seems to only summit after staging a last hurrah.

There is a slight difference between the 1929 crash and the financial crisis of ’07-’09. In ’07 the market experienced a single two-month-long rally of irrational exuberance from April through May of 2007, and then it bounced along mostly sideways through June, attempted an even steeper rally in August followed by its first plunge in late August. Maybe that is not that different; it’s just that the breather between the two bursts of exuberance was a little longer.

A more notable difference is that the first peak after the rally proved to be a false summit. After a fairly significant drop, the market recovered to an ever-so-slightly-higher peak before it began its years-long cascade to the bottom. It’s not higher enough to mean anything. It is more like the market this time experienced twin peaks. The market’s extended and bouncy top took five months from the end of the exuberant rallies and from the market’s first peak to hit this second peak. What this shows in a clearer way is that even after the exuberant rallies, the market may bounce along a top for quite a long time before it finally moves irreparably down in a decline that will be devastating for years.

The market’s first minor drop into what became a downhill run of many years happened in October with a minor attempt at a rally and then a deeper plunge at the start of November. This time, October wasn’t one of the big plunges, but it was the turning point so still very significant in the anatomy of this crash.

Again, the first drops were also nowhere near the biggest. The market took a deeper plunge still in January of 2008, an even deeper but more protracted fall in June and July of 2008, but the infamous plunge that this stock-market crash is most remembered for didn’t happen until the fifth plunge after the first summit of its twin peaks. As if to prove the rule, that notable crash happened in October, a year after the market’s bearish run began. While the market made its initial downturn in the first October, it fell completely over the cliff on its second October.

Similar to the Great Depression, the market’s total crash took numerous months to reach its bottom and saw many failed rallies along the way. Just when people thought the market was finally bouncing along its bottom, it took one more enormous one-month plunge to find its absolute bottom, just as it did in the Great Depression.


What are the similarities and differences of major stock market crashes?


Only when you compress all of these crashes into a chart covering the full life of the Dow (and I use the Dow because it has the longest history of the major indices) does it appear that each crash happened in one massive plunge:



Logarithmic graph of all stock market crashes on the NYSE from 1900 to present.

Logarithmic graph of all stock market crashes on the NYSE from 1900 to present.



The truth about major stock market crashes is that months stretch on into years before the crash has fully played out. Their most memorable leaps off a cliff also happen somewhere after the initial decline — often way after — and there is always more than one major plunge. So, we talk about the crash of ’29, though there were two major crashes and many plunges in the Great Depression. We talk about Black Mondays or Black Tuesdays because we like days that put a handle on things for ready reference, but the more accurate picture is years of ups and downs with the downs always being larger than the ups. Really, the most notable thing is how long these bear markets run and how far they fall during their series of cascades to the bottom.

In summary, really big crashes do round off first. In 1929, the round-off was short, but in other cases, the top has taken many months. The first drop is usually minor, while the first plunge over a cliff (even when it is as infamous as 1929’s Black Tuesday is … 1) only one of many, and 2) not necessarily the worst of the many falls (especially as a percentage of the market’s total value). The total “crash” is always broken up by bear-market rallies that, at the time, cause people to think the bottom is in, and the “crash” is a train wreck takes years to play out. These crashes only look like a single major event when you compress them onto a century-long chart.



by David Haggith, published originally on The Great Recession Blog

from Zero Hedge http://bit.ly/2vmF9MC

Teach Girls to Think About What Their Bodies Do Instead of How They Look 


You’re not just imagining it. Girls are starting to think about their ideal body at an earlier age. In her book Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women, psychology researcher Renee Engeln cites the infuriating data: 34% of five-year-old girls deliberately restrict what they eat at least “sometimes.” And 28% of these girls say they want their bodies to look like the women in films and on TV.

Five years old. It’s an age when kids are supposed to spend their days digging for rolly pollies and making paper-bag puppets, not wondering if their arms jiggle too much when they run. In our culture, there’s an obsession with appearance, and the consequences of it include depression, eating disorders and disruptions in cognitive processing.

Engeln, who gave a TEDx talk about what she’s calling the “epidemic of beauty sickness,” believes that small changes in how girls think and talk about themselves can help them become more comfortable in their skin.


In her book, she offers this fill-in-the-blank exercise that allowed women in one of her studies to feel more gratitude for their bodies. It can be used with young girls, too.

I use my arms to __________.

My body helps me to __________.

I love that my body can ___________.

My legs allow me to __________.

My body feels strongest when _________.

Engeln found that focusing on what their bodies could do led women to feel better about how their bodies looked. For kids, the exercise can be paired with empowering books such as Strong Is the New Pretty: A Celebration of Girls Being Themselves.

from Lifehacker http://bit.ly/2hK0yfF

Travel Cancun: Ditch The Beach Party, Go Mountain Biking


Ditch the tanning oil and margarita mix for some one-of-a-kind mountain biking complete with underground swimming holes, spider monkeys, and secret ruins.

Mountain biking in the Yucatan

An hour drive south of the Cancun strip mountain bikes emerge from the jungle. The area is hot and flat. Most visitors come to the region to party, but within the jungle is one-of-a-kind single track.

Mountain biking in the Yucatan has grown steadily over the past decade. The riding is scrappy and sparse, but unique. The 16 miles of singletrack through jungle and past beaches is a welcome reprieve from margaritas and snorkel tours.

In Mexico for a Columbia Sportswear testing event, I spent a day with Doug Depies, an expat guide and passionate member of the local MTB scene. He took me on trails unlike any I’ve seen in the United States.

Mountain biking Punta Venado Bike Park

Mountain Biking The Yucatan

On the trail, my sweaty hands gripped the bike, struggling to hold on through the oppressive heat. The dense green foliage to either side of the single track provided cover.

The trail was flat, but man-made rollers and berms kept the ride interesting. We pedaled rapidly, then hit the brakes to observe spider monkeys high in the canopy. In awe, we watched the nimble creatures dance from branch to branch.

A howler monkey at Punta Venado
Some normal trail wildlife

A sharp thud nearby cut the spectacle short. An iguana fell from a tree, and fell hard. It scampered quickly into the distance. The longer we waited, the more mosquitos gathered. We hastily pedaled on.

We ripped past steep banked berms, pump track rollers, and jumps. The trails were well manicured and fast.

Then, a break in the trees. The rocky, dirt trail gave way to sand and the ocean. Turquoise green waters, a palm tree, and the familiar sea breeze provided a welcome change.

Punta Venado Bike Park
Trail map for Punta Venado Bike Park

Caves, Jungles, And Ruins: MTB Development

Mountain biking is an unexpected pastime in the Yucatan. So Depies finds the greatest reward in sharing the trails with new riders.

Visiting cenotes, riding through the jungle, and seeing the fauna leaves riders with a different opinion and vision of the area.

Since Cancun was founded less than 50 years ago, development has progressed, often without foresight into the preservation of local parks or nature preserves, according to Depies.

Mountain biking on the Yucatan beach
The clearing, a welcome sight

Occasionally, new construction projects destroy mountain bike trails. But Depies is optimistic about mountain bike development.

“The best thing is the places we get to explore,” he said. Because much of the peninsula is unpopulated, untouched land remains full of mountain biking opportunity.

Mountain biking to a cenote
“When we were building the bike park, we would find small cenotes all over. Most likely those cenotes have never been seen by any living people in this generation,” said Depies

“As we create relationships with different communities they start to show us their secrets, ruins or cenotes that no traveler has ever seen and probably won’t see,” he said. “And we get to ride our bikes there!”

Mountain Biking Mexico: For Your Trip

Punta Venado Bike Park operates Tuesday to Sunday from 7:00 am to 4:00 pm. It costs $20 for entrance and an additional $35 or $50 for bike rental. They offer the Giant Revel (hard tail, $35) and Giant Stance (full suspension, $50) in addition to guided tours.

Punta Venado Bike park sits just south of Playa Del Carmen, Mexico along highway 307. End your ride on the beach, or as we did, eating phenomenal tacos at El Fogon in Playa Del Carmen.

My main piece of advice if you decide to check out the trails, is to watch out for falling iguanas!

Mountain biking Yucatan peninsula mexico
Post-ride recovery meal

The post Travel Cancun: Ditch The Beach Party, Go Mountain Biking appeared first on GearJunkie.

from GearJunkie.com – Outdoor Gear Reviews http://bit.ly/2uFSGNs

Fingernail-sized chip can repair damaged tissue in seconds


A new device can begin repairing damaged organs in seconds, heralding a major breakthrough for life-saving medicine. Developed at Ohio State University, the technology known as tissue nanotransfection (TNT) uses a small coin-sized silicon chip that "injects" genetic code into skin cells, converting them from one type to another.

Chandan Sen, PhD, holds a chip that could revolutionize medical care. In laboratory tests on mice at The Ohio State University Wexner Medical Center, the chip was able to heal serious wounds with a single touch by converting skin cells into vascular cells.

During the initial testing phase, researchers were able to reprogram skin cells into vascular cells on a mouse that had a badly injured leg with no blood flow. Within one week active blood vessels appeared around the leg and within two weeks the leg had been completely restored. A mouse that had suffered a stroke was also saved, suggesting this technology can be applied to organs and nerve cells, as well as tissue. It’s the first time cells have been reprogrammed in a live body.

This graphic shows the results of a breakthrough discovery called tissue nanotransfection. In laboratory tests at The Ohio State University Wexner Medical Center, researchers were able to heal the badly injured legs of mice in just three weeks, with no other treatments, simply by touching the legs once with a high-tech silicone chip.

The technology weighs less than 100 grams and has a long shelf life. It’s completely non-invasive — the genetic code is delivered by zapping the device with a small electrical charge that’s barely felt by the patient — and the procedure can be carried out without access to a lab or hospital. This means it will have a significant impact on the lives of those involved in medical emergencies where time is a crucial factor, such as car crash victims and soldiers injured in the field. It’s still waiting for FDA approval, but researchers expect testing on humans to start within the year.

Via: USA Today

Source: Ohio State University, Nature Nanotechnology

from Engadget http://engt.co/2uG1jYj

Kayaking Through an Abandoned Shipwreck Is Like Discovering an Ancient Alien Spaceship


Mother Nature has done a good job at dotting the planet with hidden caves and caverns that yield amazing footage once they’re discovered. Humans have created similarly spectacular secret locales, albeit accidentally, as this kayaker discovered while paddling through the abandoned MV E Evangelia cargo ship off the coast of Romania.

It’s lacking the hanging stalactites you’d find in an ancient cave, but the towering walls of this ship’s hull and the massive rusted machinery inside it create an eerily quiet atmosphere that could pass for a deleted scene from Alien. Just make sure to ask for extra tetanus shots before venturing into a rusted wreck like this.


[YouTube via The Awesomer]

from Gizmodo http://bit.ly/2vj99L9

An early investor in Facebook and Google has slammed them for ‘aggressive brain hacking’ (GOOG, GOOGL, FB)


Mark Zuckerberg

*Roger McNamee, a famous early investor in Google and Facebook, says he regrets helping to create today’s internet giants because they are hacking our brains to sell more ads.

*He’s not the only one condemning brain hacking.

*McNamee warns that "there are no watchdogs" and consumers must start organizing now to pressure the internet giants to knock it off.

Iconic Silicon Valley venture investor Roger McNamee, an early backer of both Google and Facebook, has penned an explosive condemnation of these companies for what he calls "aggressive brain hacking."

McNamee now says he regrets his role in creating today’s internet monopolies, which "have become a menace to public health and to democracy," he wrote in an editorial for USA Today published on Tuesday.

He then told Business Insider:

"The executives at Google and Facebook are good people but the unintended consequences of their well-intended strategy is causing enormous harm to society, to democracy and to the economy."

While he isn’t yet advocating government regulation, he said, "I think we should be having a public conversation."

Dangerous Business

McNamee is an investor at Elevation Partners, where U2 frontman Bono is also an investor. But McNamee is best known for helping found Silver Lake Partners and previously running T. Rowe Price’s tech investments. He was once an advisor to Facebook CEO Mark Zuckerberg.

It’s not the basic services of these companies, such as search or social networking, that he regrets funding. It’s their business model – advertising – which has become the root of the current problem, he feels.

Roger McNameeAdvertising has caused these companies to "borrow techniques" from the gambling industry to make their products addictive  — the more you feel compelled to continually use their products, the more information the internet companies are able to gather about you.

That’s led to an amazing level of unregulated profit mongering based on your data without your knowledge or consent, he says. As one example, he cites the time Facebook was questioned by the federal housing agency about data it used for advertising that appeared to target specific ethnic races.

McNamee writes:

"Like gambling, nicotine, alcohol or heroin, Facebook and Google — most importantly through its YouTube subsidiary — produce short-term happiness with serious negative consequences in the long term.

… the big Internet companies know more about you than you know about yourself, which gives them huge power to influence you, to persuade you to do things that serve their economic interests. Facebook, Google and others compete for each consumer’s attention, reinforcing biases and reducing the diversity of ideas to which each is exposed. The degree of harm grows over time.

… The fault lies with advertising business models that drive companies to maximize attention at all costs, leading to ever more aggressive brain hacking."

The implications from all this brain hacking are already causing us harm, ranging from our propensity to addictively check our phones to how the Russians used Facebook to spread misinformation and influence the US election, according to McNamee.

Taking back control

And in particular, he calls out the very ad-driven internet giants he once backed as an investor: Facebook, Google, Instagram, WhatsApp, WeChat, SnapChat and Twitter.

Tristan HarrisAs for Apple and the smartphone that makes it so easy for people to stay glued to their screens, McNamee notes that Apple makes its money selling hardware, not ads and that "Apple has a role hopefully to play in getting this under control." It has already done things like stopping YouTube autoplay and blocking ad trackers in Safari.  (It’s worth noting that one of the co-founders of McNamee’s Elevation Partners firm is former Apple CFO Fred Anderson.)

McNamee isn’t the only person in tech to call out and condemn brain hacking.

Tristan Harris has been crisscrossing the country, giving speeches and conducting media interviews to raise the warning flag. McNamee has joined forces with Harris to try and raise public awareness on the issue.

Harris previously worked at Google as a so-called Design Ethicist, where he was tasked with helping the company keep ethics in mind as it created products. Today he runs the non-profit Time Well Spent, which hopes to "stop technology platforms from hijacking our minds, and to start putting our best interests first," it says.

McNamee warns that consumers have no watchdogs for this attention hacking and are going to have to step up and force internet companies to knock it off themselves.

Harris has a few ideas for that. For one, he’s trying to get the public to put pressure on internet companies

He also advises consumers to start taking control of their devices and their attention such as only allowing notifications from humans, not machines; and deliberately setting up your home screen to minimize attention-grabbing apps, among other tips. 

SEE ALSO: Inside the world of Silicon Valley’s ‘coasters’ — the millionaire engineers who get paid gobs of money and barely work

SEE ALSO: A controversial ex-banker is the person who really runs Twitter — and he’s gambling the company’s future on one risky bet

Join the conversation about this story »

NOW WATCH: This cell phone doesn’t have a battery and never needs to be charged

from SAI http://read.bi/2vExWdj

EPA docs reveal how Tesla’s long-range Model 3 covers 310 miles


Elon Musk once said that Tesla couldn’t fit a 100kWh battery into the Model 3, but he didn’t specify what kind of battery the car will have. Now, a bunch of EPA certification documents have finally revealed that the long-range version of the all-electric sedan is equipped with a 350-volt, 230-amp-hour battery pack. If you compute for the battery’s kilowatt-hour value using those numbers, you’ll get 80.5kWh of max capacity. That’s what gives the long-range Model 3 variant the power to travel 310 miles between charges, only 5 miles shorter than the 315-mile range of the Model S and X. Tesla upgraded those vehicles’ batteries to 100kWh in late 2016.

In addition to demystifying the long-range Model 3’s battery, the EPA documents have also revealed that the EV relies on a 258-horsepower motor. The documents detail the test procedures the vehicle underwent, as well, along with their results.

EPA’s docs are all about the $44,000 long-range model, though, and contain nothing about the standard variant. Considering the standard version can only go 220 miles on one charge — and costs $9,000 cheaper — it most likely has a smaller battery pack. If you do get the long-range Model 3, you’ll have a car that can run up to 140 mph and has the ability to go from rest to 60mph in 5.1 seconds on top of being able to cover 310 miles in one go.

Via: Autoblog

Source: US Environmental Protection Agency (PDF)

from Engadget http://engt.co/2wI2Z58