How to Get Google AdWords Certification: A Step-by-Step Guide by @coreydmorris

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Google AdWords certification is an important credential for individuals as it is one of the few standardized ways to prove a certain level of knowledge or topical relevance.

While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day AdWords use to attain.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program used to be a standalone program and had a cost attached to taking exams. That changed with the creation of the Google Partners program.

Individual certification still works in very much the same way it did a few years ago. However, being exclusively offered within the Google Partners program can be confusing for individuals and students who aren’t currently working for or affiliated with a Google Partner agency.

Certification has become a minimum or expected requirement even for entry-level search marketing roles for agencies and corporations over the years.

Even when I hire someone that will go through our training program, knowing that they were willing to invest time and see the importance of taking the step of getting certified is crucial.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google AdWords works.

On top of that, there’s value in being able to affiliate that individual who is already certified with my company Google Partner account as well.

This step-by-step guide provides a walkthrough of how to get AdWords certified in the current Google Partner program as it can be a confusing process when doing it for the first time.

Step 1: Create or Select Your Google Account

Start by determining the right Google account to use for your certification.

If you work for an agency or a company, you’re likely to be required to use your work email address.

If you’re an individual and doing the certification on your own, you’ll want to pick a Google account that you want to have your certification tied to personally and publicly.

This can be a Gmail account or a Google account that you create tied to any personal email account.

You can easily create a new account at http://bit.ly/2jtrTQC.

Step 2: Join Google Partners

When you have your Google account squared away, make sure you are signed out of any other Google accounts.

Like some other Google products, there can be confusion or login challenges when you’re currently logged into multiple accounts.

When only logged into the account you want to use for certification, go to http://bit.ly/2Afn4m9.

Click on the “Join Google Partners” tab and then on the “Join Now” button.

You’ll be presented with the terms of service. Once you click through that, you’re officially in the Google Partners program.

Join Google Partners Page

The name of the program and wording on the Google Partners home page is often confusing to individuals and those going through the process for the first time.

It sounds very much like just a company or corporate thing.

However, this is the intended and only way individuals can get certified currently.

Don’t let the wording on this intro page trip you up – you’re in the right place.

Google’s help article on the topic provides further validation.

Step 3: Complete Your Profile

Next, it’s time to complete your profile.

This is your individual profile that can be publicly listed in the Google Partner directory (if you choose the public versus private option on this page) and is your official profile that your certifications will be tied to.

Once you click on this link in the navigation menu, you’re required to complete some specific fields if Google doesn’t already have this information in your account.

You also have the option of searching for your company in the directory and requesting to be formally “affiliated” with it.

If you take this step you’ll need to submit the affiliation request and administrator for your company Google Partner account will need to verify it on their end to make it official.

Step 4: Prepare for Exams

Google provides both basic educational info and their more extensive academy content.

If you’re brand new to AdWords and the certification exams, you should go through the academy content.

You’ll need to plan on investing at least four hours of time to go through the video and written content and pass the sample exam questions for each module.

If you’ve been managing AdWords campaigns, or have deeper exposure, it’s still a good idea to go through the modules – even if you do it at a faster pace.

The sample questions are quite helpful – they are written in the same format as they appear on the real exams.

Unless you have previously been certified and/or have a moderate level of AdWords experience – don’t skip the training content!

Step 5: Pass Fundamentals Exam + One Additional Exam

To become certified you are required to pass the AdWords fundamentals exam plus one of the additional exams of your choice.

The additional advertising exams include:

  • Search.
  • Display.
  • Video.
  • Mobile.
  • Shopping.

While search and display are the two long-standing additional exams, Google is heavily pushing video and YouTube advertising.

Any one of the additional exams you pass in addition to Fundamentals will certify you.

I recommend you choose one that is best suited to the specific advertising you do or in an area that you are willing to invest time in learning so it can provide as much value as possible to your current or future role.

If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

Google AdWords Certification Exams

Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty to not passing.

Be sure to focus on the AdWords Fundamentals exam and prepare accordingly as that exam is required for certification and you must pass it.

If you pass it and fail one of the secondary exams, you can still get certified inside of the waiting period by passing one of the other exams offered.

Conclusion

Once you’ve completed your certification, you should be proud of your accomplishment. While it is a requirement to be certified by many hiring managers and companies, it still takes effort to go through the learning materials and/or to have been working in AdWords for a period of time to pass.

Beyond AdWords, the Google Analytics exam is also part of the Google Partner program, as well as some newer certifications on mobile sites and digital sales. Depending on your role and career path, these can be great additional certifications and specializations to attain as well.

Make note of when your exam certifications expire so you can renew in time. Also, make note of other exams in the AdWords suite that you can take to further enhance your knowledge and specialization credentials. Partner companies can achieve specific specializations based on affiliated individuals having passed additional exams on the specific sub-topics providing value for both the certified individual and the company.

More Google AdWords Resources Here:


Image Credits

In-post Photos: Screenshots taken by Corey Morris, November 2017

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iOS jailbreak repositories close as user interest wanes

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A few years ago jailbreaking your iPhone was all the rage. The cat-and-mouse game of hackers versus Apple was great fun and some of the open source products available to jailbreakers – namely the Cydia alternative app store – added amazing features and customizability to the iPhone. Some devs even launched only on jailbroken phones, thumbing their noses at Apple’s walled garden.

Now, however, the jailbreak community is shriveling up and blowing away. Now two major repositories have closed, leaving very little for the active jailbreaker to install and run.

First ModMyi has closed, announcing that it didn’t make economic sense to maintain the repository:

After ModMy, Mobile Nations (ModMy’s parent company) and SaurikIT finished our discussions, there was a clear but sad result to the issue of Cydia and repositories. ModMyi was not plausible to keep going as server costs were insane and the money the repository generated was way below the required amount to keep the repository, not with an economic gain, but to even keep it non-profit.

Second, MaCiti closed last week, the result of a “death spiral” in jailbreak popularity.

The lates iOS version has not been jailbroken and, given the insecurities of running a jailbroken phone including unwanted terminal access into the phone itself, it’s not likely many will adopt it. Even the most popular service, JailBreakMe is sitting idle. That said, true fanatics aren’t giving up.

“With all the talking going around about ‘jailbreaking being dead’ or how it’s dying, I’m here to reassure everyone that this subreddit’s discord is still active every day,” wrote Aaronp613 on Reddit. “I know times have been a bit tough for everyone, but that just means we need to focus on what we have at the moment.”

from TechCrunch http://tcrn.ch/2BhfQ0n
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Margot Robbie Talks Marriage, Making Movies, Sexual Harassment And More In Insightful New Pictorial

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margot robbie new interview photo shoot

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Hard to believe, but Margot Robbie, 27, celebrates 10 years in the acting business this year. The first major role of her career was on the Australian TV show Neighbours back in 2008 before eventually making the move to America, playing the role of Laura Cameron on the short-lived ABC series Pan Am alongside Christina Ricci in 2011.

However, as everyone knows, Robbie’s breakout role happened in 2013 when she played Leonardo DiCaprio’s love interest Naomi Lapaglia in The Wolf of Wall Street. Since then, she’s gone on to become a household name with starring roles in films like Focus, The Legend of Tarzan and Suicide Squad.

Now, with her eagerly anticipated film I, Tonya, in which she plays infamous Olympic figure skater Tonya Harding, set to be released in the United States on December 8th, Robbie is out in full-promotional mode.

Part of this promotion included being the cover star of Vogue Australia, which includes a lengthy profile of the star where she talks about, among other things, her marriage (sigh), her dog (Boo Radley), her (and her husband and friends’) production company LuckyChap Entertainment, feminism and sexual harassment in Hollywood.

As far as how she feels about her new married life, Robbie had this to share…

I ask if being married has changed anything, especially now they are working more closely together, and Robbie looks down at her pear-shaped diamond ring. “That’s the thing, we were best friends and roommates before and now we’re like best friends and roommates still, so nothing’s really changed at all. Other than the fact that I get to wear this on the weekends. I can’t obviously wear it during the week when I’m working – I don’t want to lose it on set.”

Soooo… working with your friends and husband? That’s not a good idea, right?

“A lot of people cautioned us against starting a company with our friends, and I was actually really disappointed with how many people told us that it was a bad idea,” she says. “But I guess we’re one of the exceptions to the rule because we’re still all the best of friends and we love working together. It’s perfect, because work never feels like work to me. I’m always with my best friends, I trust them implicitly, we know each other so well, we know everyone’s strengths and weaknesses and how to spread projects among ourselves so that we can be as productive and efficient as possible and it’s been great so far.”

Well, good luck with that.

So far, though, Robbie says her favorite memory of making a movie came when they wrapped up LuckyChap’s first movie Terminal (which has yet to be released), saying, “The last take wrapped and I remember the crew gave the four of us the clapper board at the end. And when we knew that we’d just made a movie, that was a really amazing feeling. And we did it together, which was the best part. None of this stuff would be fun if you were doing it on your own. I get to do it with my best friends in the world, it’s just awesome.”

Enjoy it while it lasts, I suppose, right?

Check out the rest of the profile here as well as some photos from the accompanying shoot below.

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Satoshi Secrets & Why Nearly 4 Million Bitcoins Are “Lost” Forever

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Authored by Jeff John Roberts and Nicolas Rapp via Fortune.com,

Just as gold bars are lost at sea or $100 bills can burn, bitcoins can disappear from the Internet forever.

When all 21 million bitcoins are mined by the year 2040, the actual amount available to trade or spend will be significantly lower.

According to new research from Chainalysis, a digital forensics firm that studies the bitcoin blockchain, 3.79 million bitcoins are already gone for good based on a high estimate – and 2.78 million based on a low one. Those numbers imply 17% to 23% of existing bitcoins, which are today worth around $9,000 each, are lost.

While others have speculated about the number of lost bitcoins, the Chainalysis findings are significant because they rely on a detailed empirical analysis of the blockchain, where all bitcoin transactions are recorded.

As the graphic above shows, Chainalysis’s conclusions rely on segmenting the existing bitcoin supply based on age and transaction activity. For some segments, the company used statistical sampling to determine the amount lost.

The segment “Mined Coins” reflects bitcoins mined in 2017 (which are presumed not to be lost), while “transactional” refers to those that have moved or spent in the last year—very few of which are lost. Likewise, the category of “Strategic Investors,” who have held their bitcoins for 1-2 years represent a very small share of the losses.

Here’s the data in another format, which shows how “Out of circulation” bitcoins – those mined 2-7 years ago and belonging to long-time investors known as “hodlers” – and those from the early days of bitcoin in 2009 and 2010 account for the vast majority of the lost coins:

These figures reflect bitcoins that are truly lost, and not hacked or otherwise stolen – in these cases, of course, the bitcoin is not lost since the thief has control of them.

Note the numbers above are based on the high estimate, and that the low estimate, which is based on only a 30% loss in “hodler” coins, puts the number of lost bitcoins at 2,767,468. Also, both estimates make a critical assumption that coins belonging to bitcoin’s inventor, Satoshi, are gone for good (more on that below).

In the future, more bitcoins will be lost. But the rate at which they disappear will be much lower than in the past since, now that they’re so valuable, people will be more vigilant about keeping track of them (unlike this poor fellow out who threw away a hard drive with the key to 7,500 bitcoins). Meanwhile, there is a question of whether the Chainalysis findings mean bitcoin is more scarce than people assume—or if the market has already priced the missing coins into the currency’s current value.

“That is a very complex question. On the one hand, direct calculations about market cap do not take lost coins into consideration. Considering how highly speculative this field is, those market cap calculations may make it into economic models of the market that impact spending activity,” said Kim Grauer, Senior Economist at Chainalysis. “Yet the market has adapted to the actual demand and supply available – just look at exchange behavior. Furthermore, it is well known monetary policy procedure to lower or increase fiat reserves to impact exchange rates. So the answer is yes and no.”

Lost Bitcoins and the Secret of Satoshi

Chainalysis, whose clients include the IRS and Europol, has made a name for itself in the bitcoin world because of its abundant data and sophisticated study of blockchain wallets. Law enforcement agencies rely on the company to provide detailed insights into who owns the currency and how it moves around.

Chainalysis’s overall methodology is confidential, but a spokesperson shared certain details about how the company assesses which bitcoins are lost. An important clue comes when there is a “fork” in the blockchain, such as the one this summer which led to the creation of a bitcoin clone known as Bitcoin Cash. Such events can lead to the owners of wallets that have been inactive for years to conduct a transaction, providing an opportunity for statistical analysis.

These sort of clues help inform the Chainalysis figure for the “hodler” category – wallets belonging to people who got into bitcoin before it hit the big time, and which represent the biggest source of uncertainty as to whether bitcoins are lost or just being hoarded.

As for the 2% of “‘transactional” bitcoins that Chainalysis determined to be gone, the company says this is based on scraping the Internet for reports of lost coins. It added that the estimate of such losses, which can arise from a misdirected transaction or the loss of a private key through death or carelessness, is not based on statistical extrapolation and will be refined further in coming years.

Finally, there’s the question of what became of the bitcoins belonging to Satoshi, the pseudonymous creator of the crypto-currency, who has not been not been heard from since 2011. Chainalysis says wallets associated with Satoshi represent about 1 million bitcoins (the company will provide a more specific figure later this year), and that its model assumes that those coins—which date from a time when it was easy to mine 50 bitcoin with a laptop—are gone forever. This assumption is a big one and, if it proves to be incorrect, the number of circulating bitcoins could suddenly increase significantly and deliver a shock to the market.

Fortune asked Chainalysis about what was most surprising about the lost bitcoin findings.

“Firstly, we floated our findings to a few people and they all had different reactions about how surprising the figure was. But what I found most surprising/interesting was how when you unpack what it means to be “lost” things get even more confusing.” Grauer said.

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Munich ends its long-running love affair with Linux

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When Munich decided to ditch many of its Windows installations in favor of Linux in 2003, it was considered a groundbreaking moment for open source software — it was proof that Linux could be used for large-scale government work. However, it looks like that dream didn’t quite pan out as expected. The German city has cleared a plan to put Windows 10 on roughly 29,000 city council PCs starting in 2020. There will also be a pilot where Munich runs Office 2016 in virtual machines. The plan was prompted by gripes about both the complexity of the current setup and compatibility headaches.

According to Mayor Dieter Reiter, having two operating systems on municipal PCs is "completely uneconomic" — it’d make more financial sense to simplify. And unfortunately for Linux advocates, Windows was more likely to win out in this case. Munich’s council has had to keep a minority of Windows PCs around for apps and hardware that absolutely needed Microsoft’s platform to run, and those were destined to stay.

Reiter also pointed to complaints about IT performance, although there are disputes as to whether or not reverting to Windows is the solution. Only a minority of staffers have argued that returning to Windows would fix the problems, and even the city’s IT lead claimed that compatibility issues had been solved.

Whether or not the decision is wise, it’ll be expensive. Munich estimates that the rollout will cost about €49.3 million ($58.8 million), which isn’t a trivial expense for one metropolis. In other words, the city is willing to pay a high price to streamline local government tech, even if it means giving up some of the software independence that prompted the Linux switch 14 years ago. This isn’t as much of a blow to the Linux community as it would have been in the past (Android and Chrome OS have spread the platform far and wide, including in government), but it’ll hurt for those who hoped that conventional Linux had a strong foothold.

Via: ZDNet, TechRepublic

Source: Munich (PDF, German)

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Crypto Today: Bitcoin fast approaching $ 10000, up 850% in 2017

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  • Bitcoin rallies nearly 10% since yesterday.
  • Total market cap of digital currencies sits over $300 billion.
  • Ethereum also hit record highs.

The rally in Bitcoin (BTC/USD) looks unstoppable, as the most dominant cryptocurrency, hit yet another record high of $ 9760.7 last minutes, having stormed through the $9000 mark a day before. The prices have rallied nearly 17% since late Friday and now remains on track to conquer the five big figure mark of $ 10000. Bitcoin has risen more than 40% over the past two weeks and over 850% so far this year.

Thomas Glucksmann, Hong Kong-based head of marketing at cryptocurrency exchange Gatecoin Ltd, as cited by Bloomberg, noted: "The weekend’s bitcoin price hike is just the continuation of a long-term bull run on the cryptocurrency, fueled by the tsunami of speculative trading on Japanese exchanges and the entrance of institutional investors across the world. It is more likely that the $10,000 psychological stratosphere will push more institutional investors into the mix.”

Meanwhile, Ethereum (ETH/USD), Bitcoin’s rival, also followed suit and went to record fresh all-time highs at $ 490.75, on its way to the $ 500 threshold. Bitcoin sits at a market capitalization of $ 162 billion, up 8% in the last 24 hours, while Ethereum market capitalization is of $ 47.17 billion, up 7.50%, as reported by Coinmarketcap.

Elsewhere, a poll among chief financial officers on CNBC’s Global CFO Council showed 27.9% of 43 respondents thought Bitcoin was "real but in a bubble" while 27.9% thought the cryptocurrency was a "fraud." Just 14% of the executives said bitcoin was "real and going higher."

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