- The entrepreneur and YouTube creator Marina Mogilko spoke with Business Insider about what factors play into how much ad revenue each of her three successful YouTube channels generates.
- Mogilko said her 255,000-subscriber business channel, "Silicon Valley Girl," makes more per view in Google AdSense, through YouTube’s Partner Program, than her channel "Linguamarina," which has 1.5 million subscribers.
- Mogilko broke down why the one channel makes more per view than the other and said her business-related channel gets a higher rate because the content is more appealing to advertisers than her other two channels.
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How much advertising revenue two YouTube channels generate can vary greatly depending on their type of videos, even if the same creator is behind both of them.
YouTube’s Partner Program lets creators earn money by monetizing their channels with video ads, which bank a certain amount of money depending on factors like a video’s watch time, length, and viewer demographic.
Business Insider spoke to entrepreneur and YouTube creator Marina Mogilko about what she typically expects her three successful YouTube channels to make each month in Google AdSense monetization.
Mogilko said her 250,000-subscriber business channel, "Silicon Valley Girl," makes more per-view in Google AdSense, through YouTube’s Partner Program, than her language channel "Linguamarina," with 1.5 million subscribers.
Mogilko broke down why one channel makes a higher rate than the other, and said one of the major factors is that her business channel is more appealing to advertisers than her other two channels.
Mogilko started her main channel, "Marina Mogilko," in 2014 as a way to document her life in Russia and her move to the United States. In 2016, she started her second channel, "Linguamarina," where she teaches people English and American culture.
Mogilko currently lives in San Francisco and is the cofounder of a travel agency, LinguaTrip. In 2018, she launched her third channel, "Silicon Valley Girl," about her daily business operations and building a personal brand online.
What’s unique about her channel Silicon Valley Girl is that although it has the smallest number of subscribers of the three (255,000 subscribers), the channel has a higher average CPM rate, or cost per 1,000 video views, than the others.
Mogilko currently makes an average $10.73 per every 1,000 views on her Silicon Valley Girl, she told Business Insider. Her channel Linguamarina, with 1.5 million subscribers, makes an average of $4 per 1,000 views. Her third channel makes even less than that, at $2.71 per 1,000 views.
Mogilko isn’t the only creator to see high CPMs on business videos.
Kevin David, an entrepreneur who has a YouTube channel with 600,000 subscribers where he also posts business-related videos, told Business Insider that he’d made as much as $50,000 in Google AdSense revenue from a single YouTube video.
It’s about location and content
"People who watch this content aren’t kids or students," Mogilko said of her business channel. "They are people who already started their careers and want transition in their career."
The important factors that have determined these vast differences in CPM rates have been her viewers’ locations and the type of content of her videos, she said.
Based on the Silicon Valley Girl channel, Mogilko will earn an average of $19.95 per 1,000 views for viewers in Australia, $19.33 in the US, and $19 for viewers in the UK.
The lowest CPM rate she has is from Turkey, which for her Silicon Valley Girl channel is roughly $1 per 1,000 views.
Her video, "10 HIGH PAYING JOBS YOU CAN LEARN AND DO FROM HOME," with 1.5 million views, made $10,000 in AdSense, she said.
Mogilko said that she knows of some YouTube creators who will label their content as "educational" or "business" to raise their CPM rate, but according to her experience, YouTube’s algorithm is smart enough to know whether a video is educational or not.
For more about how much YouTube pays its creators, check out the interview with YouTube influencer Shelby Church on Business Insider Prime:
from SAI http://bit.ly/2OS27ZE